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SME Finance Demand Climbs 63% in Q2 2026 as Businesses Navigate Higher Costs

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Fresh figures show working capital borrowing has nearly doubled over the past two years, while start-ups are now taking out larger loans than established firms for the first time in more than a year.

New research from Purbeck Insurance Services, the UK’s only provider of personal guarantee insurance for SME owners, shows a sharp increase in demand for business finance during Q2 2026. Applications for personal guarantee-backed lending rose by 63% compared with the same period last year, highlighting the continued need for funding among SMEs. As every application involves a director providing a personal guarantee, the level of personal financial commitment is also increasing. Purbeck’s latest data shows the average loan value reached £317,000, remaining above £300,000 for a second consecutive quarter.

Highlights

  • 63% year-on-year increase in Personal Guarantee Insurance applications in Q2 2026
  • Average loan value reached £317,000, staying above £300,000 for the second consecutive quarter
  • Start-ups are now borrowing more than established businesses, with average loans of £345,000 for the first time in over a year
  • Working capital represents 36.2% of all borrowing, equating to more than one in three applications
  • Working capital borrowing has almost doubled over the past two years
  • Growth investment accounts for 20% of all applications despite ongoing economic challenges
  • Asset purchases, development and acquisitions make up almost one quarter of applications

Working capital remains the biggest borrowing priority

Working capital continues to be the main reason SMEs seek personal guarantee-backed finance, representing 36.2% of all applications in Q2 2026. Demand for this type of borrowing has nearly doubled over the last two years, underlining the pressure many businesses face in managing day-to-day cashflow. According to the ONS Business Insights and Conditions Survey, 40% of trading businesses reported higher input costs in April 2026, the highest level recorded since December 2022.

At the same time, businesses are not focusing solely on immediate financial pressures. Borrowing to support business growth accounted for 20% of applications, making it the second most common reason for seeking finance. Funding for asset purchases, development projects and acquisitions together represented almost one in four applications. This demonstrates that many SME owners continue to invest for the future while managing today’s financial challenges.

SAVVY Collective unveils refreshed identity and broader business offering for independent hospitality operators

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SAVVY Collective has introduced a refreshed brand and a wider strategic direction as it strengthens its support for independent hotels, leisure businesses and lifestyle ventures. The new positioning reflects the company’s ambition to become the preferred partner for owner-led businesses seeking hands-on operational expertise, commercial guidance and investment support, while preserving the individuality that defines their brands.

Created by award-winning hotelier Steven Hesketh, SAVVY Collective brings together management, consultancy, education, events and investment into one integrated business. Its approach is grounded in real operational experience, having been built by professionals who have managed and grown hospitality businesses themselves.

“We want SAVVY Collective to become the trusted choice for owners who need support without sacrificing what makes their business unique,” said Hesketh. “The best partnerships are built on practical support, shared ambition and genuine collaboration. We have seen first-hand what happens when independent operators are left without the right support. Good businesses struggle, great teams leave, and the character that made those places special gets lost. That is exactly what SAVVY exists to prevent.”

An operator-led business with family values

SAVVY’s foundation is rooted in the realities of running independent family-owned hospitality businesses. From managing rising costs and staffing challenges to maintaining strong community relationships, the collective understands the day-to-day pressures owners face because its team has experienced them first-hand.

That philosophy also shapes the organisation itself. Hesketh’s wife and three children all contribute to the business, reinforcing the family-led values and collaborative approach that SAVVY promotes with its clients.

The company is built around a clear set of principles that include practical thinking, people-focused leadership, family experience, local engagement, partnership working, adaptability and commercially driven decision-making.

Supporting its continued expansion, SAVVY has strengthened its leadership team with the appointment of Marcus Magee as Operations Director and Stephen Miles as Development Director.

Rather than delivering theoretical recommendations, SAVVY works directly alongside business owners to implement practical improvements. Its services include operational recovery, revenue optimisation, leadership development, cash flow assistance, asset enhancement, repositioning, rebranding, community engagement and long-term business growth.

The collective supports hospitality businesses of up to around 100 rooms, units or equivalent capacity across hotels, food and beverage venues, attractions, social spaces, events and lifestyle destinations.

Its portfolio includes The Chester Townhouse, The Richmond Hotel, The Annex, The Old Registry, Hotel Wrexham, The Savvy Fox, Queens Square Social, DevaFest, and the Cheshire and North Wales Food and Drink Festival.

Education has become another important part of the business. Bee Our Guest, a children’s book created by Hesketh for readers aged seven to ten, introduces young people to careers in hospitality through storytelling. The book became an Amazon bestseller and has since been translated into Welsh to encourage greater engagement with the sector across Wales and neighbouring regions.

Five specialist divisions

SAVVY delivers its services through five dedicated business areas.

SAVVY Management supports independent hotels with complete operational services, including commercial performance, hotel representation, people-focused leadership and financial management, while allowing owners to retain control of their businesses.

SAVVY Consultancy offers everything from intensive three-day operational reviews to ongoing strategic partnerships, repositioning programmes and pre-opening advice.

SAVVY Education helps develop hospitality professionals throughout their careers through industry-led learning initiatives, the Bee Our Guest programme and The Art of Hospitality conference series.

SAVVY Investment provides flexible funding solutions including cash flow assistance, bridge finance, refinancing support and asset protection. Its recent investments include award-winning low-alcohol producer Chance Clean Cider.

SAVVY Events creates and manages hospitality experiences that combine commercial success with community engagement. These include DevaFest, the annual family music festival at Cholmondeley Castle that attracts around 30,000 visitors every August, alongside the Cheshire and North Wales Food and Drink Festival.

Launching at a pivotal time for hospitality

SAVVY’s expanded proposition comes as many independent hospitality businesses face increasing operational challenges. Rising costs, recruitment difficulties and growing commercial pressures have created demand for experienced support, while many owners remain determined to retain control of their businesses rather than hand them over to large corporate operators.

Industry data highlights the opportunity. According to Cushman & Wakefield, UK hotel transaction volumes reached £1.6 billion during the first quarter of 2026, more than twice the level recorded during the same period in 2025 and 53 per cent above the five-year average. Owner-operators and private investors represented 89 per cent of all buyers during the quarter.

Trading conditions also remain positive. UK hotel demand increased by 0.9 per cent year-on-year during Q1 2026, while supply rose by only 0.7 per cent, with the gap expected to widen throughout the remainder of the year.

The North West continues to demonstrate particularly strong momentum. Manchester and Liverpool both entered the top ten of the Colliers UK Hotel Development Index 2026 for the first time, supported by strong RevPAR performance and relatively competitive development costs. Colliers described the region’s rise as a lasting change in investment patterns rather than a temporary trend. Chester also recorded a two per cent increase in licensed hospitality venues, making it the strongest-performing city in the North West and second nationally behind Newcastle.

“Our aim is simple, but bold,” added Hesketh. “We want to help hospitality businesses build stronger teams, deliver exceptional service, improve operational resilience and create sustainable long-term profitability.”

Access Holdings and Coronation Group Celebrate Enduring Legacy of Nigerian Modernism

LONDON, UK. July 3rd, 2026 – Access Holdings Plc and Coronation Group hosted a private reception at Tate Modern, London, to celebrate the enduring legacy of Nigerian Modernism, one of the most significant presentations of African art in the gallery’s recent programme.

The Nigerian Modernism exhibition, in partnership with Tate Modern from October 10, 2025, to May 8, 2026, brought together nearly 300 works by more than 50 artists spanning five decades of Nigerian artistic production. Through painting, sculpture, textiles, ceramics, and works on paper, it traced the evolution of modern Nigerian art from the 1940s through the post-independence era, offering fresh perspectives on the political, social, and cultural forces that shaped modern African expression.

During its run, the exhibition attracted more than 180,000 visitors, while its reach extended far beyond the gallery through international media coverage, digital engagement, educational programming, and scholarly discourse that connected hundreds of millions of people worldwide with the story of Nigerian modern art.

Beyond its critical acclaim, Nigerian Modernism succeeded in democratising access to African art, creating opportunities for young people and members of the African diaspora to engage directly with African creativity, history and artistic expression at one of the world’s leading cultural institutions

The evening convened leading figures from business, culture, diplomacy, academia and the arts in recognition of the exhibition’s international impact and cultural significance

In his remarks, Aigboje Aig-Imoukhuede, Chairman of Access Holdings and Coronation Group, reflected on what he described as one of the exhibition’s most enduring achievements: its impact on young people.

“One of the aspects of this exhibition that stands out most for me is the opportunity we created for nearly 2,800 students, many of them of African heritage, to experience Tate Modern. While their encounters with the artworks could not be formally documented, the feedback we received spoke volumes. For many of these young people, the exhibition inspired a deeper appreciation of their heritage, reinforcing their sense of identity and pride in their African roots.”

Aig-Imoukhuede further underscored the exhibition’s broader diplomatic importance.

“I have long believed that great nations are built at the intersection of financial, knowledge and cultural capital. Of these, cultural capital is often the force that brings everything else together. We saw a powerful example of that when President Bola Ahmed Tinubu chose to include a private tour of Nigerian Modernism during his historic visit to London, alongside the thousands of Nigerians in the diaspora who came out to welcome him. It was a remarkable moment that demonstrated the unique role culture can play in strengthening national identity, global engagement and diplomacy.”

Karin Hinsbo, Interim Director of Tate Modern, emphasised the significance of the exhibition and the strength of the partnership behind it.

Nigerian Modernism captivated hundreds of thousands of visitors. It was a story that had never been told in a UK gallery, an international network of 50 artists across 50 years, combining African and European traditions to create a powerful artistic legacy through 250 glorious works made up of painting, sculpture, textiles, ceramics, and works on paper. None of this would have been possible without the partnership, generosity, and commitment of Access Holdings and Coronation Group.”

The exhibition was widely recognised for challenging established art historical narratives by positioning Nigerian artists firmly within the global story of twentieth-century modernism. It also delivered extensive public programming, including lectures, tours and educational initiatives designed to deepen engagement with African art and identity.

A defining highlight of the exhibition was the inclusion of seven historic wooden sculptures by Ben Enwonwu, originally commissioned in 1960 for the Daily Mirror in London and now part of the Access Holdings Art Collection, underscoring the importance of cultural stewardship and cross-institutional collaboration.

Attendees reflected on the exhibition’s enduring legacy as a cultural milestone that expanded scholarship on African modernism, strengthened international partnerships and introduced Nigerian art to new global audiences. Although the exhibition has concluded, its influence continues to shape conversations around African creativity, heritage, modern identity and cultural diplomacy, reinforcing its position as a landmark moment in contemporary museum practice.

Why aggregate screen efficiency affects your bottom line

Screening looks like a simple job. Feed material onto a deck, let the right sizes fall through, and send the oversize on for another pass. But the gap between a screen that works well and one that limps along can quietly cost you thousands. Poor efficiency shows up in contaminated product, rejected loads, and material you paid to process twice.

This article looks at how screen efficiency shapes your margins and what happens when it slips. Whether you run a busy quarry or a smaller recycling site, the numbers add up faster than most operators expect.

What Screen Efficiency Actually Means

Screen efficiency is a measure of how well a screen separates material by size. A perfectly efficient screen would send every undersized particle through the deck and hold back every oversize piece. In the real world, no screen manages that, but the closer you get, the better your product and the lower your waste.

Efficiency is usually worked out as the percentage of correctly sized material that makes it through the deck compared with how much should have. A screen running at 95 per cent is doing its job. One running at 70 per cent is leaking money, even if it looks fine from the cab.

The Two Main Efficiency Problems

Most efficiency losses come down to two faults. Blinding happens when wet or sticky material clogs the mesh and blocks the holes. Carry-over, sometimes called poor stratification, happens when good material rides over the deck and ends up in the wrong pile. Both mean products are going where they should not, and both hit your bottom line.

How Poor Screening Costs You Money

A screen that underperforms rarely fails outright. It just bleeds value in ways that are easy to miss until you look at the figures.

Contaminated Product and Rejected Loads

When oversize slips into a finished pile, the whole batch drops in grade. Send that to a customer working to a tight spec, and you risk a rejected load. Now you are paying for a return trip, reprocessing, and a dent in your reputation. One rejected load can wipe out the margin on several good ones.

Reprocessing and Wasted Energy

Material that should have passed the deck the first time often gets sent back around the circuit. Every extra pass burns fuel, adds wear to your crushers and screens, and ties up capacity you could have used on new feed. You are effectively paying twice to process the same tonne.

Lost Saleable Material

Carry-over works the other way, too. Good, saleable product ends up in the oversize or the fines when it should have been bagged and sold. That is finished stock you have already paid to produce, quietly disappearing into the wrong stockpile. Matching the right aggregate screening equipment to your material is one of the simplest ways to plug that leak, and it pays back quickly across a working season.

What Drives Screen Efficiency

Several factors decide how well a screen performs, and most are within your control once you know what to look for.

Mesh Size and Deck Angle

The mesh has to suit the sizes you are separating, and the deck angle changes how fast material travels. Too steep and material rushes over before it can stratify. Too flat and throughput drops. Getting this balance right is often the quickest win on an underperforming screen.

Feed Rate and Bed Depth

Overloading a screen is one of the most common mistakes. Pile the material too deeply, and the fines never reach the deck to fall through. A steady, even feed lets the material spread out and separate properly, which lifts efficiency without any change to the machine itself.

Moisture and Material Condition

Wet, clay-heavy feed clogs mesh and drags efficiency down. In these cases, washing the material first can make a real difference, and pairing your screens with the right aggregate plant equipment keeps the whole circuit running as it should, rather than fighting itself stage by stage.

Simple Steps to Protect Your Margins

You do not always need new machinery to claw back efficiency. Regular checks on mesh condition catch blinding and worn holes before they spread. Keeping feed rates steady stops overloading. Matching the deck setup to the material you are actually running, rather than what you ran last month, keeps separation tight.

Where the gains are bigger, a review of the whole circuit can show whether your screening capacity matches your crushing output. A screen that cannot keep up with the feed will always underperform, no matter how well it is set up.

The Bottom Line on Screening

Screen efficiency is one of those figures that rarely gets the attention it deserves. It sits quietly in the background until a rejected load or a fuel bill forces the issue. Yet small improvements in how well your screens separate material feed straight through to cleaner product, less waste, and a healthier margin.

Treat screening as a profit centre rather than a box to tick, and the numbers tend to look after themselves. A well-set-up screen earns its keep every single shift.

DeliverMyMotor Invests in Platform Upgrades as Vehicle Delivery Demand and Revenue Continue to Grow

DeliverMyMotor Invests in AI and Platform Upgrades as Vehicle Transport Marketplace Continues Strong Growth

LONDON, UK. July 3rd, 2026 – DeliverMyMotor, the UK’s online vehicle transport marketplace, is continuing to invest in its technology platform following sustained growth in customer demand, booking activity and platform revenue.

The company, which connects customers with independent vehicle transporters across the UK and Europe, has introduced a series of enhancements across its customer, transporter and administration systems. The latest developments are designed to simplify the vehicle transport booking process while helping transporters find suitable work more efficiently.

The investment comes as DeliverMyMotor experiences increasing marketplace activity, with more customers choosing to compare vehicle transport quotes online, arrange auction collections and book vehicle deliveries through a single platform.

The growth reflects wider changes across the automotive sector, where consumers are increasingly purchasing vehicles remotely through online marketplaces, auctions, dealerships and private sellers.

As online vehicle buying continues to rise, arranging reliable and cost-effective transport has become an essential part of the purchase journey.

Recent platform improvements include a redesigned mobile job search experience, enhanced quote displays, upgraded messaging tools, transporter leaderboards, saved search alerts, improved profile pages and strengthened document verification features. Behind the scenes, DeliverMyMotor has also introduced smarter internal systems to improve marketplace monitoring, communication and operational decision-making.

A major area of investment is the development of AI-assisted search and matching technology.

The company is building intelligent algorithms designed to present transport opportunities to the most suitable transporters by considering factors such as vehicle type, collection and delivery routes, urgency, transporter preferences and previous marketplace activity.

The objective is to improve efficiency across the platform by reducing irrelevant quote requests and ensuring customers receive responses from transporters who are genuinely well suited to each job.

Paul Oxby, Founder of DeliverMyMotor, said: “We have seen strong growth across the platform, both in terms of customer demand and the commercial side of the business. More people are now very comfortable buying vehicles online, and they need a simple way to compare transport prices before committing to a move.

“Our focus is on reinvesting that growth back into the platform. That means better search, better mobile tools, improved messaging and more AI-led features that help connect the right transporters with the right jobs.”

Alongside customer improvements, DeliverMyMotor has continued to expand functionality for transport providers. Recent updates include redesigned job cards, clearer quote status indicators, saved search alerts, improved mobile navigation and a new leaderboard system that recognises high-performing transporters.

The leaderboard has been introduced to encourage consistently high service standards while giving customers greater confidence when selecting a transporter. Additional verification badges, profile improvements and internal quality monitoring tools are also being developed to support more informed booking decisions.

Messaging has been another key focus area, with upgrades aimed at making conversations clearer on mobile devices, introducing smarter reply options and keeping booking discussions better organised. The enhancements are designed to reduce misunderstandings around collection times, vehicle condition, access requirements and delivery arrangements.

For customers, DeliverMyMotor has also enhanced its dashboards, completed jobs area and post-booking experience, making it easier to request transport, compare multiple quotes, confirm bookings and leave feedback once a job has been completed.

Paul Oxby added: “Vehicle delivery is no longer something people want to arrange through endless phone calls and guesswork. Customers want to post the job once, compare options and clearly understand who they are booking with. Transporters also need tools that help them quote quickly and manage work efficiently.

“We are building DeliverMyMotor to become a much more intelligent platform, not just a basic quote board.”

The company says the latest updates form part of a longer-term strategy to modernise vehicle transport booking through smarter automation, improved search technology and enhanced marketplace transparency.

Future development will focus on AI-powered job matching, intelligent alerts, stronger verification systems, expanded transporter performance insights and further mobile-first enhancements.

DeliverMyMotor supports a wide range of vehicle movements, including car delivery, auction collections, dealer stock transfers, non-runner recovery, private sale collections, van transport and European vehicle transport.

As online vehicle purchasing continues to grow, DeliverMyMotor believes customers will increasingly expect vehicle transport to be as simple and transparent as comparing insurance, finance or vehicle history checks.

Customers looking to compare vehicle delivery prices can request car transport quotes through DeliverMyMotor’s online marketplace.

Michael Mathers Unveils ‘New Horizons Book 2’, the Next Chapter in His Nature-Inspired Adventure Series

Award-recognised collection returns with an immersive story of mystery, resilience and the power of the natural world

MILTON KEYNES, UK. July 2, 2026 – Michael Mathers has officially released New Horizons Book 2, continuing a series that has earned praise for blending outdoor adventure, memorable characters and richly detailed natural settings. The latest novel invites readers back into a world where survival, mystery and the landscape itself are central to the story.

The latest publication represents another important step in Michael’s writing career, which began after a conversation with close friend, author and classical pianist John Hursey. The two initially planned to write a book together. Hursey wrote the opening two pages before encouraging Michael to take the project forward on his own. Looking back, Michael believes his friend intentionally gave him the confidence to continue, setting him on a path that has become both rewarding and deeply meaningful.

Inspired by decades spent working in forestry and exploring the countryside, Michael has built a series grounded in genuine experience. His extensive knowledge of wildlife, birds and natural habitats allows him to create convincing settings and realistic animal characters that enhance each story.

The opening two books transport readers to a secluded island on Scotland’s rugged west coast, where the surrounding landscape plays an essential role in the unfolding events. In New Horizons Book 2, the dramatic scenery and close relationship between people and nature remain at the heart of the narrative.

The story continues to broaden as the series develops. Later books gradually shift the focus toward the Scottish mainland, with Book Three taking place entirely along the dramatic west coast. The expanded setting raises the stakes while preserving the strong environmental themes that define the series.

One standout character introduced in Book Three is Calvin the pig, who has become Michael’s personal favourite. Amusingly, Calvin is also the only animal in the series that Michael has never encountered through his own real-life experience. He jokes that he hopes the other animals never find out.

Beyond its action and adventure, the series contains a carefully woven underlying theme that quietly runs through every relationship and storyline. Rather than explaining its purpose directly, Michael encourages readers to uncover its meaning as they progress through the books.

The novels also blend realistic survival challenges with hints of the unexplained. Michael intentionally leaves room for readers to decide how those mysterious elements should be interpreted, creating opportunities for discussion long after the story ends.

Book Three raises the tension even further as the three main characters face a relentless fight to stay alive. With danger closing in from every direction, they must rely on courage, determination and resilience. Whether those qualities will be enough remains one of the series’ biggest questions.

New Horizons Book 2 is published by Maple Publishers, a UK publishing company that supports creative authors while providing professional book cover design and book layout services.

Kevin Ellam Unveils New Folklore Novel, The Ten Headed Shadow

A Story of Unity, Bravery and Resilience Inspired by Traditional Legends

MILTON KEYNES, UK. July 2, 2026. Author Kevin Ellam has officially released his latest novel, The Ten Headed Shadow. Inspired by classic folklore, the book offers a fresh interpretation of a traditional tale while exploring the lasting importance of courage, perseverance and the strength people discover when they stand together.

Inspired by ancient myths and reimagined for contemporary audiences, The Ten Headed Shadow follows ordinary individuals who face extraordinary trials through hope, determination and cooperation.

The novel combines mythical storytelling with thoughtful reflections on the resilience of the human spirit.

The story centres on a peaceful village whose future is threatened by a terrifying ten-headed creature. As danger grows, the villagers realise that no single person can save them. Instead, they must unite and rely on one another to overcome the challenge before them.

As fear is replaced by determination, they learn that teamwork, perseverance and compassion are their greatest strengths. Their shared journey not only helps them survive but also reshapes their understanding of courage, hope and community.

Filled with symbolism and timeless themes, The Ten Headed Shadow reaches beyond its fantasy setting. While honouring the traditions of folklore, the novel introduces fresh storytelling that encourages readers of every age to appreciate resilience, kindness and the value of standing together.

The publication also reflects Kevin Ellam’s own inspiring life story. A 38-year-old bilateral below-knee amputee, Ellam has faced significant personal challenges that have influenced his writing and given his exploration of resilience and determination a genuine perspective.

Instead of allowing adversity to define his future, Kevin has transformed his experiences into stories that connect with readers through universal emotions and enduring values.

The Ten Headed Shadow is now available for readers looking for an inspiring tale celebrating resilience, hope and the power of community.

The book was designed by White Magic Studios, recognised for creating professional book covers and interior layouts for imaginative literary works. It is published by Maple Publishers, a UK-based publishing company committed to bringing compelling books to readers.

Political Thriller Desert Messiah Marks Latest Release from Chris Miller

MILTON KEYNES, UK, July 2, 2026. Author Chris Miller has unveiled his latest novel, Desert Messiah, a political thriller that examines the powerful connections between warfare, government decision-making and religious influence during the closing years of the Iraq War.

Built upon more than twenty years of research into events surrounding the Iraq conflict from 2003 to 2011, Desert Messiah combines detailed historical research with an original fictional storyline. Miller studied official reports, government documents and historical archives to create a novel that questions established perspectives while delivering an engaging and suspenseful narrative.

The story centres on Cathy Ashby, an experienced BBC war correspondent who is assigned to determine whether a confidential White House Presidential Briefing Paper anonymously delivered to the BBC in 2004 is genuine. The document suggests the US-led invasion of Iraq may have been influenced by concerns over the rise of Islam rather than the publicly stated objective of locating weapons of mass destruction.

Desert%20Messiah%20by%20Chris%20Miller Front%20Cover

While reporting from Baghdad, Cathy reconnects with American journalist Robert Wiseman, a trusted colleague she first worked with in Afghanistan. Together they uncover evidence that challenges official accounts of the war and exposes layers of political secrecy reaching across multiple governments.

As their investigation unfolds, Cathy meets Saleh al-Fulan, a controversial Muslim preacher recently released from Abu Ghraib prison. Regarded by many supporters as the long-awaited Mahdi, Saleh’s growing popularity unsettles Iraq’s senior religious authorities, who quietly seek American help to stop him without revealing their own role. What begins as an inquiry into a leaked government document develops into a dangerous search for hidden truths with far-reaching consequences.

Set during the Iraq War, Desert Messiah explores political influence, religious conviction and the lasting human impact of conflict. The novel combines authentic historical settings with an original fictional story to examine one of the most debated chapters of recent history.

Chris Miller draws on an extensive professional background. He served in the British Royal Navy as both a navigator and an Admiral’s Flag Lieutenant before spending 28 years with Royal Dutch Shell in offshore and commercial positions. He is also the co-author of Modern Naval Combat.

Discussing the novel, Miller said: “My aim was to combine rigorous historical research with compelling storytelling to encourage readers to consider the complex political and religious forces that shaped the Iraq conflict.”

The book is published by Maple Publishers, a UK-based publishing company recognised for championing imaginative and engaging books while also providing professional book cover design and book layout services.

Five sales metrics every Manchester startup should track

Manchester’s tech and e-commerce startups often focus heavily on product development and marketing impressions. It’s common to see founders celebrate website traffic peaks while ignoring the underlying mechanics of their actual sales funnel.

Tracking the correct data early on prevents cash flow shocks and establishes a repeatable path to revenue. Let’s look closer at the essential sales indicators your business needs to measure right now.

How to Measure Contact to Conversation Rates

Outbound outreach requires a clear view of how many cold contacts turn into actual conversations. If your team makes one hundred cold calls or sends one hundred tailored emails, you need to know exactly how many prospects engage back. A low rate usually points to poor data quality or a weak initial hook.

Many early stage businesses waste months targeting the wrong buyers before realising their message fails to land. For example, a fintech startup might target financial directors but discover that compliance managers are the ones who actually reply. Monitoring this specific ratio saves weeks of wasted effort.

Better Results From Your Meeting Booking Rates

Once a conversation starts, the next goal is to secure a discovery call. The meeting booking rate calculates the percentage of engaged prospects who agree to a specific calendar slot. This number highlights the strength of your value proposition during live discussions.

If your team speaks to fifty prospects but only books two meetings, the problem lies in the pitch itself. Working with a professional telemarketing agency in Manchester provides a useful baseline for this metric because experienced callers maintain strict weekly benchmarks for local campaigns. You can use their external data to see whether your internal sales staff perform up to industry standards.

How to Filter Real Qualified Opportunities

Not every booked meeting leads to a viable deal. The qualified opportunity rate measures how many discovery calls turn into genuine sales prospects who have the budget, authority and actual need for your product. This metric protects your calendar from empty conversations that go nowhere.

Imagine a firm that schedules ten meetings with corporate managers. If only two of those managers have the actual budget to buy, your qualified opportunity rate is twenty per cent. High meeting volumes mean nothing if your sales reps spend their time pitching to people who cannot buy.

Why Time to First Meeting Distorts Forecasts

The number of days between the first touchpoint and the actual discovery meeting matters immensely for cash flow planning. In B2B sales cycles, momentum drops fast when gaps widen. If a prospect shows interest on Monday but your first meeting is three weeks later, the deal often goes cold.

Tracking this average duration helps you spot friction in your scheduling process. Startups often use automated links to speed this up, but a manual follow-up is sometimes needed to bridge the gap. Keeping this duration under seven days keeps the prospect warm.

How to Calculate Sales Pipeline Velocity

Pipeline velocity tells you how fast revenue moves through your sales funnel. The calculation combines your number of open opportunities, average deal value, and win rate, then divides that total by your average sales cycle length. The result shows the exact amount of revenue flowing through your business each day.

When you improve any single element of this formula, your entire revenue generation speeds up. It’s worth pointing out that reducing a sales cycle from sixty days to thirty days effectively doubles your pipeline velocity without needing more leads.

Simple Systems to Collect Sales Data

You don’t need an expensive or complex software setup to begin monitoring these numbers. A free version of a standard CRM or a well-maintained shared spreadsheet works perfectly well for early growth phases. The key requirement is consistent daily entry by every person involved in outreach.

Before you set up your tracking system, you must define the core columns for your logging template. A standard startup dashboard requires the following specific data fields:

  • The total number of raw contacts added to the campaign each week
  • The absolute count of meaningful two-way conversations established
  • The total number of discovery meetings successfully secured in the calendar
  • The final volume of deals that pass the official qualification criteria
  • The exact number of days spent moving each deal from first contact to close

Key Takeaways

Instead of obsessing over raw lead volume, focus on the conversion percentages between each stage of your sales funnel. When you understand these five metrics, you can easily identify where your revenue process stalls.

Start by tracking your data for just one month to establish a clear baseline. Once you have those initial numbers, you can confidently scale your outreach and build a predictable sales model for your business.

Louis Mulholland Unveils Upcoming Historical Novel Perfectly Imperfect

An Emotional Story of Strength, Acceptance and the Need to Belong

UK, July 3, 2026 – Author Louis Mulholland will publish his latest novel, Perfectly Imperfect, on 7 August 2026. Blending historical storytelling with thought-provoking themes, the book explores how society has treated those who were considered different, while celebrating resilience, compassion and the enduring desire to be accepted.

Combining historical fiction with profound social commentary, the novel challenges long-held perceptions of normality, acceptance and belonging while shining a light on those who have too often been overlooked throughout history.

Perfectly Imperfect follows the journey of a bright, kind-hearted and witty outsider whose greatest wish is to experience an ordinary life. Although gifted and compassionate, she is pushed aside simply because she does not meet society’s expectations.

Through her experiences, Louis Mulholland explores the emotional impact of prejudice, the resilience of the human spirit and the enduring search for dignity in an unforgiving world.

Set during a difficult period in history, the novel immerses readers in a time when vulnerable people frequently faced exploitation, discrimination and cruelty. With little legal protection and widespread superstition influencing public opinion, many were judged through fear and ignorance rather than their true character.

Rather than presenting a traditional historical tale, Perfectly Imperfect focuses on everyday individuals whose humanity was hidden beneath social prejudice. It illustrates how people seeking honest work and acceptance were exploited for financial gain, forced into exhausting labour and subjected to verbal and physical abuse without receiving the respect they deserved.

Despite exploring challenging subjects, the novel ultimately delivers a message of hope, courage and perseverance. It encourages readers to question how society defines normality while reinforcing the lasting importance of empathy, fairness and inclusion.

Writing has always been an important part of Louis Mulholland’s life. His creative path began in childhood through a passion for hip-hop, where artists inspired him with their ability to combine rhythm and meaningful lyrics. As a teenager, he started writing his own songs, developing a love of storytelling, rhyme and language.

His interests later expanded into subjects including religion, planetary science, the universe, ufology, narcissistic abuse and contemporary politics. These influences have helped shape his unique writing style and thoughtful approach to complex topics.

During the COVID-19 lockdown, Louis devoted more time to writing and researching history. He became particularly interested in forgotten events and overlooked individuals, helping to shape the compassionate perspective reflected throughout his work.

For Louis, history offers more than knowledge of the past. It provides lessons that can inspire a kinder and more understanding future, a belief that sits at the heart of Perfectly Imperfect.

The novel is published by Maple Publishers, a UK publishing company recognised for producing engaging literary works while also providing professional book cover design and book layout services.