Home Blog

How video production Manchester can help your business stand out

Helen Greaney
-
0
How video production Manchester can help your business stand out

In a crowded marketplace, getting noticed by potential customers can be a challenge. Businesses need marketing that captures attention, communicates value, and creates a lasting impression.

This is why many organisations are investing in video production Manchester services to support their growth and strengthen their brand presence.

Video has become one of the most effective forms of content available. It allows businesses to tell their story, showcase their expertise, and engage audiences in a way that text and images alone often cannot achieve.

Capture Attention Faster

People consume more video content than ever before. Whether browsing social media, searching online, or visiting a company website, customers are naturally drawn to video.

A professionally produced video can quickly communicate who you are, what you do, and why customers should choose your business. With attention spans becoming shorter, video provides an opportunity to make an immediate impact.

Showcase Your Business Personality

Every business has a unique story to tell. Video allows you to bring that story to life by highlighting your team, workplace, products, and company values.

Showing the people behind the business helps create a more personal connection with potential customers. This can be especially valuable for service-based companies where trust and relationships play a key role in purchasing decisions.

Professional video production Manchester services can help ensure your brand message is presented clearly and consistently across all marketing channels.

Increase Social Media Reach

Social media platforms continue to prioritise video content because it generates strong engagement. Businesses that regularly publish video often see higher levels of interaction compared to static posts.

Popular video content includes:

  • Company introductions
  • Product demonstrations
  • Customer testimonials
  • Behind-the-scenes footage
  • Industry tips and advice

These videos can help increase visibility, attract new followers, and encourage shares that extend your reach even further.

Demonstrate Expertise

Customers are more likely to buy from businesses they trust. Educational and informative videos allow you to demonstrate your knowledge while providing value to your audience.

By answering common questions and sharing useful insights, you position your business as a trusted authority within your industry. This can help build credibility and encourage potential customers to contact you when they need your services.

Support Local Marketing Efforts

For businesses targeting customers in the North West, video production Manchester can be a valuable tool for local marketing. Video content can showcase local projects, highlight community involvement, and strengthen connections with audiences in the area.

Combining video with local SEO strategies can help improve visibility and make your business more recognisable within your target market.

Deliver Long-Term Value

One of the biggest advantages of video is its versatility. A single video can be used across multiple channels, including your website, social media platforms, email campaigns, and online advertising.

This allows businesses to maximise their marketing investment while maintaining a consistent message across all customer touchpoints.

Conclusion

Video continues to play an increasingly important role in modern marketing. It helps businesses attract attention, build trust, demonstrate expertise, and connect with customers more effectively.

By investing in professional video production Manchester, businesses can create engaging content that supports brand growth, improves visibility, and delivers lasting results. Whether you’re looking to increase awareness, generate leads, or strengthen customer relationships, video can become one of your most valuable marketing assets.

Manchester charity helping people with rare genetic condition to receive key donation

Helen Greaney
-
0
Manchester charity helping people with rare genetic condition to receive key donation

A total of £1,548 has been raised to support a vital health charity in Greater Manchester.

Worsley-based charity Cure Usher Syndrome will receive the contribution from global language and translation service provider LanguageLine Solutions, following a gruelling month-long ‘100 Miles in May’ fitness challenge.

The charity offers vital research funding, awareness, and support for those affected by Usher syndrome – a rare genetic condition that causes dual sensory loss of both hearing and vision, affecting between 4 and 17 people per 100,000 worldwide.

The funds raised will help fuel pioneering clinical research and gene therapy, moving the scientific community closer to finding a cure for Usher syndrome, as well as supporting people with the rare condition and their families.

LanguageLine’s ‘100 Miles in May’ fitness challenge saw more than 20 colleagues across the UK and Europe push their physical limits. Participants committed to either cycling 250 miles or walking and running 100 miles throughout the month.

As a business dedicated to breaking down communication barriers, LanguageLine selected the Greater Manchester charity as its core cause to support throughout 2026.

The challenge saw staff tallying up miles across city canals, rural trails, coastal paths, and even holiday destinations – including scenic walks in Barcelona and a trek up the Lindos Acropolis.

Welcoming the boost to the region, Katie Hampson, Marketing Content Manager at LanguageLine Solutions UK, said: “As a company dedicated to breaking down communication barriers, this is a cause that is incredibly close to our hearts.

“The energy, determination and dedication throughout May was fantastic. Raising awareness for the dual sensory loss faced by those with Usher syndrome resonates deeply with our mission of enabling communication and fostering understanding every day of the year.”

Lloyd Farrow, UK Sales and Marketing Director at LanguageLine, who also completed the challenge, added: “I am incredibly proud of the togetherness and commitment shown by the team during this challenge. Whether on bikes or on foot, seeing everyone push themselves for such a vital cause was inspiring. We know these funds will make a real difference to the incredible work Cure Usher Syndrome does.”

LanguageLine Solutions has pledged its ongoing support to Cure Usher Syndrome for the remainder of 2026, with further regional fundraising projects and awareness initiatives planned.

The community can still support the campaign by donating via the team’s JustGiving page: https://www.justgiving.com/page/languagelinesolutionsuk?utm_medium=FR&utm_source=CL

 

Awaab Comply Appoints Housing Expert Danny Bird to Drive Awareness of Awaab’s Law

NewsTeam
-
0
Awaab Comply Appoints Housing Expert Danny Bird to Drive Awareness of Awaab’s Law
Awaab Comply, the specialist compliance and property safety platform supporting housing providers in meeting the requirements of Awaab’s Law, has announced the appointment of housing expert Danny Bird as Strategic Advisor and Ambassador.

Danny joins the organisation to help raise awareness of Awaab’s Law across the housing sector, supporting landlords and housing providers as they prepare for the significant changes the legislation will bring. His role will focus on education, engagement and sharing best practice to help organisations strengthen their approach to damp, mould and wider housing hazards.

A highly respected Repairs and Property Safety Consultant, Danny brings extensive experience in social housing leadership, asset management and operational transformation. Throughout his career, he has led large multidisciplinary property and repairs teams, delivered major transformation programmes across national housing associations, and driven improvements in compliance, resident outcomes and service delivery.

Widely recognised as a keynote speaker at major housing conferences and events, Danny is a leading voice on damp and mould management, Awaab’s Law and Housing Health and Safety Rating System (HHSRS) compliance. He has successfully developed and implemented damp and mould strategies for six major housing providers, helping organisations strengthen compliance while delivering innovative, resident-focused solutions that improve living conditions and rebuild resident trust.

In addition to his consultancy work, Danny delivers specialist training programmes designed to help housing organisations embed the culture, behaviours and operational standards needed to achieve sustainable change.

Simon Redfearn, Owner of Redfearn Experts and Awaab Comply, said:

“Danny is one of the most respected and knowledgeable professionals working in social housing today. His practical experience, strategic insight and genuine passion for improving resident safety make him an invaluable addition to Awaab Comply.
“As the sector prepares for the implementation of Awaab’s Law, there is a clear need for guidance, education and practical support. Danny’s expertise will help us continue our mission of raising awareness, sharing best practice and ensuring housing providers are equipped to meet both their legal obligations and their responsibilities to residents.”
Danny Bird said:

“Awaab’s Law represents a significant and necessary step forward for the housing sector, placing greater emphasis on proactive action, accountability and resident wellbeing. While many organisations are already making positive progress, there remains a need to build understanding around what the legislation means in practice and how providers can respond effectively.
“I’m delighted to be joining Awaab Comply and working alongside Simon and the wider team. Together, we have an opportunity to support housing providers with practical solutions, knowledge sharing and industry collaboration that ultimately leads to safer, healthier homes for residents.”
The appointment reflects Awaab Comply’s ongoing commitment to supporting the housing sector through education, compliance innovation and expert-led guidance as organisations prepare for the introduction and implementation of Awaab’s Law.

For more information about Awaab Comply, visit https://awaabcomply.app/

BJC Logistics Secures Major 2026 Defense Contracts, Expanding High-Security Supply Chain Network

NewsTeam
-
0
BJC Logistics Secures Major 2026 Defense Contracts, Expanding High-Security Supply Chain Network
Ventura County firm adds aerospace and AI-defense programs and expands its global distribution network amid rapid revenue growth.
VENTURA COUNTY, California. June 8, 2026 – BJC Logistics, a specialized leader in high-security supply chain management, today announced a series of major strategic partnerships for the 2026 fiscal year. The firm will provide critical logistics and secure transport services for some of the largest names in the defense and aerospace sectors, including Lockheed Martin, Raytheon (RTX), and BAE Systems, alongside leading AI-driven defense companies such as Palantir Technologies, Anduril Industries, and Shield AI. The company also works across prime contracts, subcontracts, and private commercial agreements such as its contract with Flock.
Founded by Ventura County business leader Brian Chee, who remains the company’s sole owner, BJC Logistics has carved out a distinct niche in commercial logistics by focusing on the strict regulatory compliance and high-privacy requirements of the U.S. Department of Defense (DoD).
The 2026 contracts position BJC Logistics at the intersection of established defense primes and fast-moving technology startups. The company handles the secure transport of sensitive assets, including aerospace components, autonomous flight systems, and advanced AI computing hardware.
Guided by a commitment to innovation and the highest standard of secure shipping, BJC Logistics has rebuilt its infrastructure around strict defense compliance requirements. That focus has positioned the firm as a vital connector in the modern “Arsenal of Freedom,” with supply chain systems engineered for confidentiality and precision.
To support this surge in defense-related operations, BJC Logistics has expanded its footprint well beyond its Ventura County base. The company has established distribution throughout the world in strategic locations, placing its network near major defense and aerospace facilities and reducing transit times.
The company is also exploring a move into secure data infrastructure, evaluating opportunities in data-center logistics and in the analytics systems that support compliant, end-to-end supply chain visibility.
That growth is matched by significant financial momentum. Driven by a recent influx of major funding and the 2026 contract wins, the privately held company has reached approximately $600 million in annual revenue, with its valuation now estimated at $320 million.
Despite its rapid growth and rising valuation, BJC Logistics intends to remain privately held for the foreseeable future. Retaining private ownership preserves the agility and unconventional approach that fueled its early success, without the pressure of public-market quarterly expectations.
As the defense industry increasingly relies on autonomous systems, AI integration, and secure global supply chains, BJC Logistics has positioned itself as an indispensable partner for the next generation of American aerospace and defense.

How reading at an early age can grow your children into smarter adults

NewsTeam
-
0
How reading at an early age can grow your children into smarter adults

Encouraging your child to start reading at an early age means introducing them to creativity and imagination.

It’s the period when young children’s brains are like sponges, able to absorb more information than those of adults.

So, it’s a great age for brain development and language learning. And, reading is a great way to do that!

Let’s discover more about it:

Why is reading at an early age important?

Reading at an early age offers better cognitive, mental health, and behavioural outcomes. It helps boost memory, build critical thinking, promote emotional and social growth, and foster a lifelong love of learning.

Reading keeps them away from screen time, protecting them from possible mental health disorders resulting from harmful content on the internet. Eventually, they will become teens who read rather than are addicted to screens.

Important piece of advice: For early childhood, we strongly recommend physical books. They are better than screens for brain development, focus, sleep and parent-child bonding.

Do gifted children read early?

Children who start reading early, on their own, with little to no support may be gifted. But it’s not always the case.

Reading is a habit that you can instil in your child at an early age. Because kids are hardwired to copy their parents and caregivers, it’s best that you cut down your unnecessary screen time. Read to your kids, tell them age-appropriate stories, listen to audiobooks together, and help your child learn how to interpret pictures and words as symbols.

Over time, your child will develop a love for reading, which is a wonderful habit for their growing minds.

Is 3 years old too early to read?

No, 3 years old is not too early to read. But not through format instructions! Kids learn language best through play, and the back-and-forth with parents, grandparents, siblings, and other caregivers who talk, read and sing to them.

Kids will learn to recognise sounds in their native language and develop oral skills, which are as valuable as learning to read early. If your child is also learning English as an additional language, regular story time can gently support their English vocabulary alongside their home language.

Reading at an early age activities

Early age reading activities depend on your kid’s exact age. For instance, kids between 3 and 5 years old do better with rhymes, while 5-8-year-old children should read physical books.

Below is a list of some interesting early age reading activities you can pick from, as per your child’s age:

  • Develop a strict reading routine (Minimum 20 minutes a day)
  • Read what’s interesting to your child
  • Try physical books with pictures
  • Act while narrating the story
  • Daily bedtime story
  • Picture book discussion
  • Library visits
  • Letter and sound games
  • Rhyming games
  • Storytelling with puppets
  • Acting out favourite stories
  • Sing nursery rhymes
  • Choose books together
  • Read recipes step by step while cooking
  • Listen to audiobooks

Do everything that interests your kids and make them love reading. Physicians and paediatricians have been touting the benefits of early childhood reading for years.

Credible scientific studies have also confirmed that starting to read at an early age helps build a strong foundation for learning and emotional development.

 

Trafford Centre’s sweetest new attraction has the crowds flocking

Helen Greaney
-
0
Trafford Centre’s sweetest new attraction has the crowds flocking

There’s something about walking into a chocolate shop that makes you feel like a kid again… and Trafford Centre’s brand-new Lindt store definitely has that effect.

Lindt, the luxury chocolatier, officially opened its newest UK location on May 28, taking over the old Lacoste unit on the top floor of the shopping centre after the fashion brand moved a few units away.

But this is far from just another shop opening. From the second you spot the giant Lindt chocolate Truffles at the entrance, people are already stopping to stare before they’ve even stepped inside.

When I visited, shoppers were crowding around the doorway taking selfies with the colourful displays in the background, while others made a beeline for the pick’n’mix scoops.

1000016396

The new 1,200 sq ft store centres around one thing most people can’t resist: chocolate.

And not just any old chocolate. Invented by Rodolphe Lindt in 1879 and still used today, the conching process revolutionised the chocolate industry. Continuously stirring chocolate for over 72 hours created a chocolate so fine that it could melt completely on the tongue.

The store’s biggest attraction is the enormous pick’n’mix station filled with 34 flavours of Lindor truffles including Popcorn, Milk Chocolate, Strawberry and Cream and Marc du Champagne, with rows of brightly coloured wrappers stretching towards the back wall.

You can fill a bag or a box with whichever flavours catch your eye before paying by weight, and watching people try to narrow down their choices was half the fun. Some carefully picked out a few favourites while others filled bags to the top without thinking twice.

LINDT STORE 2

The shop had a proper atmosphere while I was there. Families wandered around the shelves, people popped in “just for a look” before joining the queue with bags of treats in hand.

Until now, the closest Lindt store was in Manchester Arndale, so for plenty of chocolate fans this opening has clearly been a long time coming.

1000016407

Joanne Brown, assistant manager at the new store, who is part of the 15-strong new team at the store, said: “Everyone has been really excited – people have been saying it’s about time Lindt was in the Trafford Centre! The opening day was really well received, we had a master chocolatier and we gave out 250 goody bags.

“The customers love the pick n mix but the best seller so far has been the classic boxes of Lindt Lindor chocolate truffles!”

It is easy to see why people are already obsessed with the pick’n’mix. Hidden among the classic flavours are some chocolates that previously meant a trip to London if you wanted to try them yourself. The emoji-face Lindor chocolates have finally made their way north, while Pistachio Praline chocolates are currently exclusive to the Trafford Centre store.

1000016392 scaled e1780918284992

Away from the truffles, shelves are packed with glossy gift boxes and ribbon-tied chocolate collections, while the Dubai-style chocolate bars currently all over TikTok have already found a home here too.

There are jars of rich hazelnut chocolate spread, neat rows of pralines and offers on multiple boxes if you are stocking up – and even Lindor Cherry Blossom, a delicate Sakura-flavoured truffle inspired by Japan’s iconic blossom season.

1000016400

For those planning on becoming regulars, a MyLindt rewards scheme is available in store, where shoppers can scan a QR code for 10% off their first purchase – though judging by the amount of people already queueing with armfuls of chocolate, most people hardly needed convincing.

The hardest part of my visit was convincing myself that I only needed one bag of pick’n’mix. Our family favourite is officially the Pistachio Lindt truffles – delicious.

Only days after opening, Trafford Centre’s Lindt store already feels like one of those shops people will end up pottering into, whether they planned to or not.

The Lindt store at Trafford Centre is open from 10am – 10pm on Monday – Friday, 10am – 9pm on Saturday and 12pm – 6pm on Sunday.

Icon of Industry Award for Manchester broker

Helen Greaney
-
0
Icon of Industry Award for Manchester broker

A Manchester insurance broker has been named an icon of industry.

John Batty is Director of Technical Services at Bridge Insurance Brokers, based on Charlotte Street, Manchester. He is one of just 12 people who have been named in Insurance Business Magazine’s inaugural “Icons of Industry Awards” this month.

The awards recognise the most influential people in insurance, highlighting those proven to show leadership, vision and a commitment to the ongoing progress of the profession.

John joined the insurance industry at the age of 16 on a youth training scheme with Independent Insurance Company in Sale. He was fast-tracked into a full-time underwriting role within a few months, progressing through the business before moving from underwriting into broking in his twenties.

He joined Bridge Insurance Brokers in 2015, where he sits on the management executive and oversees all technical aspects of the business including broking, delegated underwriting, risk management, claims and insurer market relationships as well as technical colleague development for its 100+ team.

An Insurance Broking Standards Council Advisory Board Member of the BIBA (British Insurance Brokers Association) – and previously a full Board Director and Chair of BIBA’s Regional Chair’s Advisory Board) – John has overseen the implementation of several fair values frameworks and has assisted in industry responses to several new insurance legislations.

He is a regular speaker and panel member at property and insurance events throughout the UK, and internationally.

“I’m humbled to have been nominated and then selected alongside other industry leaders,” said John. “It’s a privilege to work in an ever-changing environment, helping to steer better standards and working lives for others.”

“This is a well-deserved accolade, and we are very proud to have John on our team,” said Bridge CEO Roger Potts. “He is very well-respected and liked in our Manchester HQ and our London office, as well as by many, many others working in the insurance profession.”

 

Alice Ferns unveils exclusive design for Russell Hobbs and Action Against Hunger partnership

Helen Greaney
-
0
Alice Ferns unveils exclusive design for Russell Hobbs and Action Against Hunger partnership

Today, Manchester-headquartered Russell Hobbs, alongside global humanitarian charity Action Against Hunger, launched a global campaign unveiling four one-of-a-kind plate designs by artists from the UK, Germany, Spain and Poland.

Russell Hobbs today announces Alice Ferns as the chosen artist for its global charity partnership with Action Against Hunger, unveiling her exclusive limited-edition design for the campaign.

The Plates for Change campaign combines creativity and purpose, commissioning artists globally to design one-of-a-kind plates that spark conversation in UK households about hunger, while raising vital funds to support Action Against Hunger’s life-saving programme.

Alice is an illustrator based in Bristol, known for her joyful work which includes playful characters, humour and bold colour. With a social media following of almost 30,000, Alice has built a highly engaged online community.

The plate design reflects the campaign’s message, with the artist sharing the creative journey online and inviting audiences to bid in the charity auction to win the one-of-a-kind plate. Taking inspiration from Action Against Hunger’s work to empower and support female farmers, the final piece celebrates the community, joy and physical labour of growing and providing food.

Alice said: “I’m incredibly proud to have been selected by the team at Russell Hobbs and play a role in this exciting global campaign. This project is much more than creating a visually striking piece, it’s about using art as a platform to spark conversation – something I’m incredibly passionate about. I look forward to seeing the impact this auction and donations will have on the charity’s mission.”

Founded in 1979, Action Against Hunger operates in 56 countries and, in 2024, supported 26.5 million people in their fight against hunger and malnutrition. Its work combines frontline emergency response with long-term programmes to prevent and treat malnutrition, ensuring children and adults everywhere can access proper nutrition.

Russell Hobbs’ Plates for Change campaign sees artists from the UK, Spain, Poland and Germany commissioned to each create a one-of-a-kind plate for the campaign, engaging with audiences across Europe to highlight the importance of nutrition for overall wellbeing.

Robyn Milner, Global Brand Partnerships Manager at Spectrum Brands, said: “At Russell Hobbs, we believe everyday moments in the home can be a powerful force for good. By collaborating with artists across the world, we hope to inspire communities both locally and nationally to take action and shine a light on the urgent issue of global hunger.”

Sarah Canniford, Head of Partnerships at Action Against Hunger, said: “It’s a privilege to collaborate with such gifted artists who share our commitment to ending hunger. Today, one in 11 people go to bed hungry every night, a fact that demands more than awareness. Art has the power to move people and we hope it inspires everyone to take meaningful action, however small, for those living with hunger and malnutrition.”

The final plate is available to purchase via auction online, with all funds raised donated to support Action Against Hunger’s food security programmes. The auction will run via Zeffy until Friday, June 12, with proceeds raised going directly to the charity.

Alice Ferns’s auction can be viewed here.

Setting up your Manchester start-up for success

Helen Greaney
-
0
Setting up your Manchester start-up for success

Manchester has never been a more compelling place to build a business. With a thriving
digital economy, a growing investment scene, and a talent pool that rivals any city outside London, the foundations for start-up success are firmly in place.

But making the most of them takes more than a good idea, and it takes strategy, structure, and the right support.

1. Take advantage of Manchester’s growing start-up ecosystem

Manchester is now the third-ranked start-up ecosystem in the UK, home to more than
10,000 digital and tech businesses and over 1,600 start-ups and scaleups across the city
region.

The city has produced three unicorn companies and continues to attract serious
investment in fintech, AI, healthtech, and creative industries. For founders, that density
is relevant.

Networking events, incubator programmes, and accelerator schemes give
early-stage businesses access to mentors, investors, and potential collaborators from
day one.

According to Deloitte’s Emerging Growth Insights 2025, Manchester’s tech ecosystem comprises 661 high-growth tech firms generating £4.91 billion in turnover and employing almost 27,000 people, which is a clear signal of the commercial momentum the city has built.

2. Build a financial strategy that can withstand economic uncertainty

Cash flow is where most early-stage businesses run into trouble, and getting the
fundamentals right from the outset makes a significant difference. Realistic forecasting,
disciplined budgeting, and a clear understanding of your runway are non-negotiable.

It is also worth exploring the full range of funding options available, from angel investment
and venture capital to government-backed start-up loans and regional grants designed
specifically for smaller businesses.

Manchester benefits from strong regional investment activity, and founders who engage early with the funding landscape tend to be far better prepared when growth opportunities or unexpected pressures arise.

3. Choose the right location and create a scalable workspace

Where you base your business sends a signal to investors, clients, and the people you want to hire. Commercial districts such as Spinningfields, the Northern Quarter, and NOMA continue to attract ambitious businesses precisely because of the professional networks and energy they generate.

Office space in Manchester can be customised to your needs through flexible leases and co-working environments that allow you to scale up or down without the cost and disruption of a full relocation, which is a genuine advantage for start-ups whose headcounts change quickly.

The right space shapes culture, attracts talent, and makes the right impression on day one.

4. Recruit and retain talent in a competitive market

Manchester’s universities produce a deep and diverse pipeline of graduate talent, and the
city consistently punches well above its weight on retention.

According to The Student Pocket Guide’s 2025 analysis, Manchester has the second-highest graduate retention rate in England at 76.3%, second only to London, a figure that gives local businesses consistent access to skilled, motivated people who have chosen to build their careers in the city.

Start-ups are competing for the same talent as major employers, which means culture, flexibility, and clear career progression are what tip the balance in favour of smaller businesses. Founders who invest early in building a workplace people genuinely want to be part of consistently find it easier to attract and keep the people they need to grow.

Manchester rewards founders who show up prepared, stay financially disciplined, and
build deliberately. The ecosystem is there, and it is up to you to make the most of it.

Mits Griffin shares expertise to help entrepreneurs transform ideas into a tangible online business

NewsTeam
-
0
Mits Griffin shares expertise to help entrepreneurs transform ideas into a tangible online business
YORK, UK. June 4th, 2026 – Intrapreneur Mits Griffin is on a mission to help experts, coaches, mentors and specialists, share their solutions that help solve the world’s problems.
But what is an intrapreneur?
“An intrapreneur is actually an entrepreneur who is working inside the business of another entrepreneur,” explained Mits. “It is having two highly skilled people build things together, where they can both bring their collective experiences to the table and into business.
“It covers everything from thinking about the big picture to planning what steps a business might need to take next to actual implementation of those steps.”
Mits’ particular area of expertise focuses on helping entrepreneurs find their way through business and handle marketing, tech, systems, launches in the best possible way – especially on-line.
“I work with visionary entrepreneurs who are starting new ideas, initiatives and adventures,” she said.
“I started in the web designer realm, then got into marketing and digital marketing in that space. I got experienced in running virtual events and creating platforms where people can share their vision and message. I was also looking at how people can best present themselves on-line at virtual events.
“Even people who have experience in business might not have experience in the online space Sometimes they just want someone else to bounce ideas off and someone who understands them, so they don’t have to explain themselves.”
Laser focus on a business’ targets is essential in those formative early days, and that is where Mits comes in: “In the early stages, it can really help to have someone leading in that area so you, as the entrepreneur, can focus on your area of expertise without having to manage anyone else,” she said.
“You don’t have to tell them, ‘Do this, this and this.’. Instead, an intrapreneur will say ‘How about trying this, this and this?’ and if it sounds good, we do it.
“It accelerates progress and makes the business building more fun, because now you have a co-worker who is enough like you to understand you but has a different skill set, so you don’t need a huge team with lots of specialists that you need to manage.”
The intrapreneur’s role is to take some of the pressure off: “When you are an entrepreneur, you have to wear so many hats,” said Mits. “Working with an intrapreneur lets you take a couple of those hats off. “The thing that I do as an intrapreneur that makes it different from other roles, is that it blurs boundaries.”
“It’s different from having a coach, who might tell you what to do then just leave you to do it, and it’s different from having a team member who’s just waiting for you to give them a task. An intrapreneur works in-between.
“With the way the world is going, there is so much turmoil that I think there is going to be an increase in the problems that people face and I really, passionately believe that businesses are one way of providing solutions.
“Every business that exists is there to help solve a problem and there are so many ideas that can help people in everyday life, but the issue is getting that idea into made into something real, tangible and sustainable.
“I love the thought of helping launch these new initiatives and ideas, so they contribute to making people’s lives better in some way. That’s the heart of why I’m doing what I do and in the way I’m doing it is to make it more fun.”
To find out more, visit mitsgriffin.com or e-mail [email protected].

123...1,074Page 1 of 1,074