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How to choose the right cloud model for your company

Choosing the right cloud model is vital because it will affect performance, security, and cost.

You must assess workload requirements, compliance needs and long-term scalability before
selecting your approach. Below, we’ll explore how you can align your cloud strategy with
operational goals to ensure efficiency.

Understand the Different Cloud Models

Before migrating any data, it is important to understand the key differences between public,
private and hybrid cloud environments. Each model offers different levels of control and cost
efficiency, making it important to match the model to your technical and commercial priorities.

Third-party providers host public clouds and offer massive scalability and a pay-as-you-go
model that minimises upfront capital expenditure. Conversely, a private cloud infrastructure is
dedicated entirely to your business, providing maximum control over data and configuration.

A hybrid approach connects public and private environments for companies seeking the best of both worlds, allowing applications and data to move seamlessly between them based on demand and sensitivity.

Evaluate Your Security and Compliance Needs

Security expectations and regulatory obligations should play a major role in your cloud selection. Businesses handling sensitive or regulated data may require more controlled environments, while less sensitive workloads can benefit from more flexible and scalable solutions.

Compliance with data protection laws like the UK GDPR is non-negotiable for British
enterprises. If your organisation handles highly confidential financial records, personal data, or proprietary intellectual property, a private cloud or a highly secure hybrid setup may be
necessary to ensure data residency and strict access control.

Meanwhile, standard operational tools or public-facing marketing assets can safely reside in a
secure public cloud environment, maximising resource efficiency.

Assess Cost and Performance

Different cloud models come with varying cost structures, from pay-as-you-go pricing to more
capital-intensive private setups. Consider how each model supports performance demands and future growth.

While the public cloud reduces hardware costs, unmonitored usage can lead to unpredictable
monthly bills. Private clouds require a larger upfront investment in infrastructure but offer
predictable ongoing costs and dedicated hardware performance, which is ideal for resource-
heavy applications.

UK businesses seeking to avoid over-provisioning or unexpected bills must meticulously map
out their peak operational hours and assess storage traffic to determine which financial model
best aligns with their bottom line.

Plan Your Migration and Long-Term Management

Choosing a cloud model is not just about the initial setup. You should consider how easily
systems will integrate with existing infrastructure, how workloads will be migrated, and how
environments will be managed over time.

A disorganised migration can lead to costly downtime and security vulnerabilities. To mitigate
these risks, many businesses work with a managed service provider to ensure a smoother
transition and consistent performance across their cloud estate. Relying on external expertise
allows internal IT teams to stay focused on core business tasks.

A professional partner can design a bespoke migration strategy, oversee data transfer, and
provide continuous monitoring, ensuring that your newly adopted cloud architecture remains
secure and fully aligned with your long-term commercial goals.

New hypnotherapy clinic opens in Bristol and South West focused on solution-led therapy

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BRISTOL, UK. June 11th, 2026 – A newly established hypnotherapy service has begun operating in Bristol and Axminster, with the aim of making therapeutic hypnosis more widely available to people seeking mental wellbeing support.

Founded by clinical hypnotherapist Lisa Marchant-Keyworth, who holds a Diploma in Solution Focused Hypnotherapy, the Keyworth Practice delivers solution-focused hypnotherapy. This approach blends modern neuroscience insights with established therapeutic methods.

Lisa’s interest in hypnotherapy was first sparked through an unexpected early-life connection with a well-known figure in the field. “Hypnotherapy has come in and out of my life since I was about 15 or 16, when Paul McKenna moved in next door to my first boyfriend,” Lisa said.

“He used to come over and hypnotise us at dinner parties, but he also used to do a more serious side of hypnotism, it was at a time when my parents were splitting up – it was a very acrimonious divorce – and he saw me one day and he said: ‘You look really down, Lisa. What’s going on?’ I told him about my parents and he said, ‘Let me try some hypnosis on you.’”

Lisa had been receiving outpatient medical support at the time to cope with family stress but did not find it helpful. Hypnotherapy, she says, was a turning point. “It was incredible – it was life-changing and I never went back to the psychiatrist after that,” she said.

In her 30s, Lisa returned to hypnotherapy during a difficult period as a new mother balancing work as a teacher. “My boy was a couple of months old and I was struggling with being back at work,” she said.

“I stood up to do an assembly, and I forgot what I was going to say. More to the point, I didn’t care. I was so tired with juggling being a parent and going back to full-time work.

“I went back to hypnotherapy and that sorted me out. I got my work/life balance back, got my anxieties down, everything. Then I started using hypnotherapy as a vehicle for promotion when I wanted to do well at work, when I wanted to be clear-thinking and do well at interviews. That is when hypnotherapy really started to take off.”

When deciding on a new career direction, Lisa knew exactly what she wanted to do next. “I wanted to achieve two things: help people and have something with longevity, and it just hit me like an epiphany – I need to do hypnotherapy.

“So, I retrained – I graduated just over a year ago now and I have been practising whilst training and ever since.”

Lisa’s practice is built around using clients’ own language to guide progress. “The Keyworth Practice is primarily solution-focused clinical hypnotherapy and psychotherapy, branching in towards Neuro Linguistic Programming,” she said.

“What I do is to help people through the power of trance to unlock clarity and elevate their performance, essentially to help them wake up and feel their best every single day.

“They come to me because they have an issue – it could be a fear or phobia of something like flying or spiders, or it could be that they have obsessive compulsive disorder, with intrusive thoughts. Maybe their sleep is an issue. Many people sacrifice sleep and label it as a by-product of success. But it should not be. You can be successful and sleep well at night. Everyone deserves to sleep well. Solution Focused Hypnotherapy achieves this, every time.”

Lisa’s approach prioritises future goals over past difficulties. “We talk about their preferred future, it is always about looking forward,” she said.

“Of course, if a patient wants to talk about what has gone on in the past, that is absolutely their prerogative, but the focus is on looking at where you are now, where you want to be and then working out the incremental steps that will get you there.”

Sessions typically begin with simple discussions about concerns, background, and daily life. “I talk about why they are feeling the way they are and about how the brain works in relation to whatever issue they have come to me with.

“It is not me putting words in their mouths. Therapy is about patients talking about where they are and what they want. The whole point of the talking therapy is it moves the issue from the primitive brain into the prefrontal cortex, which is the problem-solving part of the brain.

“At the end of the session, we use relaxation techniques to reset the neuropathways. It is like creating a clean slate, so limiting beliefs and anything that has held them back in the past is rewritten and they wake up with the motivation, happiness and drive to move forward.”

To find out more, visit www.keyworthpractice.com or call 07940 058 5588.

Altum HR shortlisted for national CIPD People Management Award

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Greater Manchester HR consultancy recognised in Best CSR/ESG initiative category, with Team Member Christopher Brennan also shortlisted for the CIPD Outstanding Student Award
MANCHESTER, UK. June 11th, 2026 – Altum HR has been shortlisted in the Best CSR/ESG initiative category at the CIPD People Management Awards 2026, one of the UK’s leading awards programmes celebrating excellence across HR, learning and development, organisational development and people management.
The shortlist recognises Altum HR’s commitment to building a people-focused business with social value, ethical practice and community impact at its core.
The CIPD People Management Awards celebrate organisations and individuals who are making a meaningful contribution to the people profession. Altum HR has been shortlisted alongside a strong national field, reflecting the growing importance of responsible business, social value and ESG-led people practices.
Josie Broadstock, Founder of Altum HR, said: “Being shortlisted for Best Corporate Social Responsibility (CSR)/Environmental, Social, and Governance (ESG) initiative is a very proud moment for everyone at Altum HR. From the start, we have wanted to build a business that does more than provide HR and employment law advice. We wanted to create a business that stands for something.
“Our CSR and ESG work are not a side project. It is part of who we are. It reflects the way we support our clients, the way we develop our own people, and the way we try to contribute positively to the communities around us.
“To be recognised by the CIPD People Management Awards is incredibly special because these awards are judged within the profession we care so deeply about. It is a real credit to our team, who continue to show that commercial success and social conscience can, and should, sit side by side.”
Altum HR’s recognition comes during a period of continued growth for the business, which recently expanded its Greater Manchester presence with a second office on King Street in Manchester, complementing its headquarters at Hamilton House in Altrincham.
In addition to the company’s CSR/ESG shortlist recognition, Christopher Brennan of Altum HR has also been shortlisted for the Michael Kelly Outstanding Student Award, recognising his commitment to professional development and the practical application of CIPD learning.
Christopher Brennan, Altum HR, said: “I am genuinely honoured to be shortlisted by the CIPD People Management Awards. Working at Altum HR has given me the opportunity to apply my studies in a real business environment where people, ethics and practical outcomes matter every day.
“What makes this recognition particularly meaningful is that it sits alongside Altum HR being shortlisted for Best CSR/ESG initiative. For me, that says a lot about the culture here. We are encouraged to keep learning, to challenge ourselves, and to think about the wider impact of the advice and support we give.
“HR has a powerful role to play in shaping better workplaces, and I am proud to be part of a team that takes that responsibility seriously.”
The winners of the CIPD People Management Awards 2026 will be announced at the awards ceremony on Thursday 24 September 2026 at the JW Marriott Grosvenor House, London.

Former QVC presenter Anne Dawson unveils trueNorth Studio to help businesses tell their story

WOKINGHAM, UK, June 11, 2026: Former QVC presenter Anne Dawson has launched trueNorth Studio, a new business designed to help companies raise their profile through professional video content and brand storytelling.

The newly established company creates promotional videos that help organisations showcase their expertise and connect with customers.

Based in Wokingham near Reading, Anne says the concept draws heavily on the skills she developed during her years on live television.

She said: “There is still no script, there is still no take two. I will have done my prep work with the client beforehand, we will have had our Zoom calls, but it’s not just about a list of features and benefits. We are having a chat. It’s like having a coffee, but I know where it’s going.

“I do the calls to action. I look at the camera and speak to the viewer. It is always nicer to have somebody else blow your own trumpet. It is so much easier.

“I am in my happy place because my happy place is in a studio and my happy place is talking to people without a script. I know basically where it’s going but exactly where I go next will depend on what they have answered previously.”

Although the conversations feel relaxed, Anne says the production standards are highly professional.

“The client gets a 45-minute video, there or thereabouts, professionally edited and ready to feature on their website.

“This is broadcast quality. My official title is Business Broadcast Producer. I am doing exactly what I did at QVC, but now I am doing it for businesses.

“It is all produced using broadcast-quality cameras, professional editing, hair and make-up, behind-the-scenes content and photography. It is a complete package.

“At the end of the process, clients receive the interview, four professionally edited reels, around 50 to 60 photographs and a similar number of behind-the-scenes images, giving them plenty of content to use across their marketing channels.”

The idea for trueNorth Studio emerged during a period of significant change in Anne’s life.

“I left after the death of my brother, who I had looked after for 17 years,” she said. “I remember thinking, ‘This is not a dress rehearsal.’

“I was post-divorce, my brother had passed away and my children had all grown up. It made me realise just how much experience I had built up over more than 40 years in sales, including 26 years selling live on television without scripts or second chances.

“In that environment, you have to deliver results consistently or you simply do not last.

“My role was always about selling products and brands for other people. Eventually, I started wondering why I could not use those same skills to help promote businesses instead.”

Drawing on more than 25 years of live broadcasting experience, Anne says integrity remains at the heart of her work.

“My whole ethos is integrity. It is selling with integrity,” she said. “I have always believed sales should be honest, ethical and authentic. Without those qualities, you are unlikely to enjoy a long career.

“I love what I do because every day is different. I become genuinely interested in the businesses I work with. When I get excited about what they do, that enthusiasm often comes back to them as well, especially if they have lost sight of it over time.”

Anne believes effective communication is one of the most valuable assets any business can have “When the message is clear, the decision is easy.”

Centre for Sight Celebrates Three Decades of Innovation in Vision Care with International Eye Health Summit

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East Grinstead welcomed some of the world’s foremost eye care specialists as Centre for Sight celebrated 30 years of delivering advanced vision treatment. Experts from across the ophthalmology sector travelled to Sussex for a landmark event focused on the future of eye health and patient care.

Founded in 1996 by consultant ophthalmic surgeon Sheraz M. Daya, the internationally renowned eye hospital hosted a specialist conference that brought together leading surgeons, clinicians, innovators and business leaders to discuss the next generation of sight-saving and vision-correcting treatments.

The one-day conference, titled “30 Years of Vision: Crafting the Next Decade”, was held at Alexander House Hotel in West Sussex over the weekend. Discussions focused on the evolution of eye care over the last 30 years and emerging developments including artificial intelligence, laser-based treatments, advanced diagnostics and new approaches to healthcare delivery.

For three decades, Centre for Sight has been recognised as a leader in refractive and cataract surgery, earning an international reputation for innovation, specialist treatment and patient-focused care.

The anniversary gathering attracted world-class expertise to Sussex, further strengthening East Grinstead’s reputation as a hub for advanced eye care. The celebrations concluded with a black-tie dinner featuring a speech from Katie Piper, the broadcaster, author and founder of the Katie Piper Foundation, who received treatment at Centre for Sight following life-changing injuries.

The speaker programme featured many respected figures in ophthalmology and medical innovation, including Arthur Cummings, Erik Mertens, Amanda Carones, Francesco Carones, Michael Mrochen, Milind Pande, Pei Fen Lin, Aylin Kiliç, Andrea Russo, Andrew Webb, Saj Khan and Sheraz Daya.

Sessions explored the future of cataract and refractive surgery, the growing role of artificial intelligence in healthcare, changing patient expectations, innovation within private healthcare and the technologies expected to influence vision care in the years ahead.

Sheraz M. Daya, Founder and Medical Director of Centre for Sight, said:

“Over the past 30 years ophthalmology has seen remarkable transformation driven by technology, research and the dedication of clinicians committed to improving vision and quality of life. This conference is an opportunity to reflect on that journey, share insights with colleagues and look ahead to the innovations that will define the next decade of patient care. East Grinstead has become an important centre for advanced eye care. We are proud to bring world class expertise to Sussex and to continue helping patients access the latest developments in vision treatment.”

Established in 1996, Centre for Sight is among the UK’s most experienced providers of advanced eye care. Mr Daya has carried out more than 35,000 cataract procedures and a comparable number of laser vision correction treatments. The centre is widely recognised for handling complex cases, embracing cutting-edge technology and maintaining rigorous safety standards.

PR Fire Streamlined UK and US Press Release Distribution for Global Media Reach

Businesses looking to gain attention from journalists in both the UK and the United States often struggle to find a single platform that effectively covers both markets. PR Fire provides a press release distribution service designed to bridge that gap, helping organisations of all sizes share their news with relevant media contacts across these key regions.

As companies expand into global markets, access to journalists, editors, publishers, and online media platforms in multiple countries has become increasingly important. PR Fire offers a solution that goes beyond single-country targeting by enabling distribution to both UK and US media audiences through one streamlined service.

PR Fire is widely recognised for distributing press releases to journalists, newsrooms, digital publications, and media outlets. The platform aims to simplify the process of professional press release distribution so that businesses can focus on their messaging while reaching a wide audience.

Its core features include international distribution coverage across UK and US media networks, extensive journalist reach, and placement across a range of online publishing platforms with guaranteed publication options.

The service also offers fast turnaround times for release distribution and includes SEO-enhanced optimisation to help improve search visibility. PR Fire works with marketing teams, PR agencies, startups, and established organisations to support efficient and effective campaign delivery.

With competition for media attention continuing to rise, businesses are increasingly turning to distribution services that provide genuine multi-market exposure rather than limiting reach to a single region.

Strategic press release distribution can support brand awareness, enhance credibility, attract investment interest, and strengthen overall market authority.

For organisations aiming to connect with journalists across both the UK and US media landscapes, PR Fire remains a reliable and widely used distribution option.

Why Creative Judgment Now Matters More Than AI Access

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WANDSWORTH, London. June 10th, 2026 – BearJam is highlighting how storytelling ability, aesthetic judgment, and human direction are becoming the key factors that separate standout AI-driven content from the rest.

As AI video tools become standard across the creative industry, BearJam, a video production company, believes the real point of difference is no longer who has access to the technology, but who knows how to use it well.

The rise of AI-generated media has also led to growing references to “AI slop,” a term used to describe repetitive and uninspired visuals that often result from formulaic production approaches.

This tends to happen when teams rely heavily on automation without applying strong creative oversight or understanding what makes content resonate with viewers.

The challenge is not access to AI systems. It is the absence of consistent creative direction and quality control.

BearJam’s perspective comes from hands-on experience producing AI-assisted campaigns for brands including KGM and SD Worx. Their position is clear: tools alone are not enough to create meaningful work. Taste is what matters.

For BearJam, taste in video production includes:
Strong narrative instinct
Control of pacing
Emotional understanding
Visual decision making
Editorial restraint
Human-led direction
Audience awareness
Judgment on when AI should and should not be used

This thinking has shaped internal development at BearJam, including the appointment of Brick Ng as AI Architect to connect technology with creative production while keeping human leadership at the centre.

AI now plays a major role in BearJam’s production process, but creative direction remains human led.

James Hilditch, founder and creative director of BearJam, said, “I’m genuinely excited by what AI has done for our industry. It’s opened up ideas we couldn’t have afforded to make a few years ago, sped up the parts of production that used to slow everyone down, and given smaller brands a real shot at ambitious work.

That’s a good thing, and we lean into it every day. But it comes with a catch.

The easier it gets to make video, the easier it gets to make forgettable video. When teams let the tools do the thinking, you end up with content that’s technically fine and creatively empty, and audiences notice every time.

So our priority hasn’t shifted. AI takes on more of the heavy lifting each month, but the storytelling, the pacing, the decisions about what actually moves someone, those stay human.

That’s the part that makes a video worth watching, and it’s the part we won’t hand over.”

With demand for faster production increasing, agencies are under pressure to deliver more content using AI tools.

The risk is that efficiency becomes prioritised over creativity, resulting in work that fails to perform or connect.

Audiences are quick to recognise when content lacks originality or personality, and AI-generated material without strong direction often struggles to earn trust.

The real challenge is not adoption of AI, but avoiding creative uniformity across the industry.

BearJam sees the future as a balance between AI supported production and strong human creative leadership.

“AI will keep getting better. That was never the question. The real one is whether you’ve still got someone with taste deciding what to point it at.” – James Hilditch

Brighton Residents Increasingly Opt for Expert TV Wall Mounting as Home Entertainment Expands

As modern televisions continue to grow in size and become a focal design feature in living rooms, many homeowners in Brighton are now relying on professional installers to make sure their screens are fitted securely, neatly, and with a polished finish.

Mike Harris Aerial and Satellite has seen a noticeable rise in requests for both TV aerial work and wall-mounted television installations, as property owners aim to maximise space while enhancing their home viewing setups.

The company provides a specialist TV Wall Mounting Service Brighton residents can rely on for safe installation of modern televisions, including OLED, QLED, LCD and Ultra HD screens. The service includes professional bracket installation, cable management and complete home entertainment setup solutions.

According to Mike Harris Aerial and Satellite, professionally mounting a television can help improve viewing angles, free up valuable floor space and reduce the risk of televisions being damaged by accidental knocks or falls. The company works with a wide range of wall types commonly found in Brighton properties, including brick, plasterboard and timber frame constructions.

Alongside wall mounting services, the company is also recognised as one of the area’s experienced TV Aerial Fitters, offering aerial installations, repairs, Freesat services, Freeview installations and multi room TV solutions for domestic and commercial customers.

A spokesperson for Mike Harris Aerial and Satellite said: “Home entertainment technology has evolved significantly over recent years, and many homeowners want a cleaner, more modern look without visible cables or bulky TV stands. Professional installation ensures televisions are mounted safely while delivering the best possible viewing experience. At the same time, reliable aerial and satellite systems remain essential for customers who want uninterrupted access to television services.”

The company offers same day appointments where available and provides free quotations for customers across Brighton and the surrounding East Sussex area. Services include TV aerial installation, aerial repairs, satellite system upgrades, Freesat installations, TV wall mounting and complete home entertainment setups.

As demand for larger screens and integrated entertainment systems continues to grow, professional installation services are helping homeowners achieve a safer, more organised and visually appealing living space.

MotorDesk Rolls Out Latest Platform Enhancements for Independent Dealers

MotorDesk has launched its most recent set of platform improvements for May 2026, aimed at helping independent motor dealers work more efficiently. The update introduces new functionality across integrations, stock control, communication features, and overall workflow tools designed to support day-to-day dealership activity.

Key updates in the May 2026 release include:

  • Jigsaw Finance Integration – Dealers can now show finance calculators and representative finance examples directly on vehicle listings, giving customers clearer access to finance information.
  • Enhanced Stock Group Management – Adds more flexibility for businesses managing stock across multiple sites, departments, or vehicle categories.
  • OnlyVans Sales Channels – Enables advertising of vans on an additional UK marketplace to broaden reach.
  • Vehicle Key Management – Improves tracking of vehicle keys, reduces duplicate assignments, and increases visibility of key allocation.
  • Job Board Time Tracking – Introduces time tracking within Vehicle Job Boards to help monitor workshop and preparation activity.
  • Appointment Management – Improves booking organisation with enhanced booking types and better filtering tools.
  • Website improvements – Expands WhatsApp integration, introduces new styling options for live chat, and adds more flexibility to valuation forms.
  • Sage Cloud Accounting EU Goods and Services Compliance Support – Helps Sage Cloud Accounting users correctly classify invoices as goods or services when dealing with non EU entities.

These changes highlight MotorDesk’s continued focus on improving dealership efficiency, strengthening operational control, and delivering a more connected platform experience.

To learn more about MotorDesk and how it supports modern dealerships, visit motordesk.com.

MotorDesk is a dealer management system designed to help independent vehicle retailers manage their businesses more effectively. Combining tools for stock management, lead handling, websites, reporting and operational efficiency, MotorDesk provides a practical, connected platform built around the real needs of dealerships.
Contact the Sales team Motordesk
+44 1473 598 100
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Trusted Birmingham Engineers Maintain Strong Demand for TV Aerial Installation Services Across the West Midlands

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Residents and businesses in Birmingham are still relying on Aerial & Satellite Express for professional TV aerial and satellite installation services, delivered by a well known local company operating across the region.

With increasing need for reliable television signals, upgraded digital aerials and satellite systems, Aerial & Satellite Express has strengthened its reputation as a leading provider of TV Aerial Installation Birmingham services. The business works with both homes and commercial properties across Birmingham and the wider West Midlands, offering fast callouts, expert installation work and competitive prices.

Unlike larger national companies, Aerial & Satellite Express uses engineers who are based locally and familiar with the reception issues common across Birmingham and surrounding areas. This local experience allows them to recommend and install tailored aerial and satellite systems for each property.

Services include TV aerial installations, aerial repairs, satellite dish fitting, Freesat setups, fault diagnosis, TV wall mounting and multi-room viewing solutions. In many cases, customers can arrange same day appointments.

A spokesperson for Aerial & Satellite Express said: “We take pride in offering a genuinely local service across Birmingham. Our engineers live in the area, which helps us respond quickly and maintain the high standards our customers expect. Whether it is a new installation or solving reception problems, we focus on delivering a dependable and cost effective service.”

The company is recognised for punctual service, professional standards and strong customer support. Each project starts with a free survey and quotation so customers can choose the best solution for their television setup.

As demand for digital TV services continues to grow, Aerial & Satellite Express remains committed to providing Birmingham residents with clear and reliable viewing through expert TV Aerial Installation Birmingham services delivered by experienced local engineers.