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How Local SEO Helps Businesses Thrive in the UK and Ireland

In today’s digital-first marketplace, the way customers find and interact with local businesses has changed dramatically. The days when a listing in the Yellow Pages or a prime high street location alone could drive consistent foot traffic are long gone. Instead, consumers now turn to search engines to discover nearby products, services, and businesses — making Local Search Engine Optimisation (SEO) an essential tool for companies across the UK and Ireland.

For businesses operating in the UK and Ireland, local SEO has evolved from a nice-to-have marketing tactic into an absolute necessity. Whether you’re running a café in Cork, a plumbing service in Manchester, or a boutique in Edinburgh, your potential customers are searching for your services online—and if you’re not visible in those search results, you’re essentially invisible to a vast portion of your target market. This article explores why local SEO matters so profoundly for UK and Irish businesses and how it can dramatically impact your bottom line.

The Rise of “Near Me” Searches

The phrase “near me” has become one of the most rapidly growing search trends in recent years. According to Google, searches for “near me” have increased exponentially since 2015, with mobile devices accounting for the vast majority of these queries. UK and Irish consumers routinely search for services and products “near me” or within specific locations, particularly when they need immediate solutions.

Consider the customer journey: someone’s boiler breaks down on a cold winter evening in Birmingham. They immediately reach for their smartphone and search “emergency plumber near me.” If your plumbing business doesn’t appear in those top local results, that potential customer will likely never know you exist, regardless of how close your premises might be to their location or how excellent your service quality is.

This shift in consumer behaviour means that local SEO isn’t just about being found—it’s about being found at the precise moment when potential customers have the highest intent to purchase or engage with your services.

Google My Business: Your Digital Shopfront

At the heart of local SEO lies Google My Business (now called Google Business Profile), a free tool that has become the cornerstone of local visibility. When properly optimised, your Google Business Profile can appear in the coveted “Local Pack”—those three business listings that appear at the top of Google search results, complete with maps, reviews, and key information.
For UK and Irish businesses, maintaining an accurate, comprehensive, and engaging Google Business Profile is non-negotiable. This digital shopfront provides potential customers with essential information: your opening hours, contact details, location, services offered, and customer reviews. It’s often the first impression a potential customer has of your business, and we all know how crucial first impressions are.
Businesses that actively manage their profiles—responding to reviews, posting updates, adding photos, and ensuring information accuracy—consistently outperform competitors who neglect this crucial asset. The difference can be stark: a well-optimised profile can result in significantly more clicks, calls, and direction requests compared to a bare-bones or outdated listing.

The Mobile-First Landscape

The UK and Ireland boast some of the highest smartphone penetration rates in Europe, with mobile devices accounting for the majority of local searches. This mobile-first reality has profound implications for local SEO strategy.
Mobile users searching for local businesses typically exhibit high-intent behaviour—they’re not casually browsing; they’re ready to take action. Whether they’re searching for a restaurant for dinner, a pharmacy for urgent medication, or a taxi service for immediate transport, these users want quick, relevant answers and easy ways to contact businesses or visit their locations.

Local SEO ensures your business appears prominently in these mobile searches and that your online presence is mobile-friendly. This means having a responsive website that loads quickly, displays correctly on smaller screens, and makes it effortless for users to call you, get directions, or make bookings directly from their mobile devices.

Building Trust Through Reviews and Reputation

In the UK and Ireland, consumer trust is paramount, and online reviews have become the digital equivalent of personal recommendations. Research consistently shows that the overwhelming majority of consumers read online reviews before visiting a business, and many trust online reviews as much as personal recommendations from friends and family.
Local SEO encompasses reputation management—encouraging satisfied customers to leave reviews, responding professionally to all feedback (both positive and negative), and building a robust online reputation across multiple platforms. Businesses with strong review profiles and high ratings consistently rank better in local search results, creating a virtuous cycle of visibility and trust.

For UK and Irish businesses, managing your online reputation isn’t optional. A single negative review left unaddressed can deter dozens of potential customers, whilst a consistent stream of positive reviews can become your most powerful marketing asset.

Competing Against National Chains

One of the most compelling advantages of local SEO is how it levels the playing field between independent businesses and national chains. Whilst large corporations may have substantial marketing budgets, local SEO allows smaller businesses to compete effectively within their geographical area.

By optimising for specific local search terms—such as “independent coffee shop in Brighton” or “family-run hardware store in Galway”—local businesses can position themselves prominently for customers specifically seeking alternatives to corporate chains. Many consumers actively prefer supporting local businesses, and local SEO helps these customers find you.

Furthermore, local businesses often have advantages that national chains cannot replicate: genuine community connections, personalised service, local knowledge, and the ability to respond quickly to local market needs. Local SEO allows you to showcase these unique selling points to your target audience effectively.

Targeting the Right Geographic Areas

For businesses serving specific geographic regions in the UK and Ireland, local SEO enables precise targeting of your ideal customer base. Whether you serve a single neighbourhood, an entire city, or multiple locations across regions, local SEO strategies with correct anchor text can be tailored to ensure visibility in each target area.

This geographic precision is particularly valuable for service-based businesses with defined service areas. A roofing company in Leeds doesn’t benefit from attracting enquiries from London, and local SEO ensures your visibility is concentrated where it matters most—within your actual service radius.

Location-specific content, local keyword optimisation, and strategic use of location pages on your website all contribute to ensuring you appear in searches from your target geographic areas whilst filtering out irrelevant traffic from regions you don’t serve.

The Cost-Effectiveness of Local SEO

Compared to traditional advertising methods—print ads, billboards, radio spots—local SEO offers exceptional return on investment. Whilst it requires investment in terms of time and expertise, the long-term benefits far outweigh the costs, particularly for small and medium-sized businesses with limited marketing budgets.

Unlike pay-per-click advertising, which stops delivering results the moment you stop paying, local SEO builds sustainable, long-term visibility. Once established, strong local search rankings continue to drive traffic and enquiries without ongoing advertising spend. This makes local SEO one of the most cost-effective marketing strategies available to UK and Irish businesses.

Moreover, local SEO delivers highly qualified traffic—people actively searching for your specific services in your specific location. This means higher conversion rates compared to broader marketing approaches that cast wider but less targeted nets.

Adapting to Voice Search

Voice-activated assistants like Siri, Alexa, and Google Assistant have changed how people search, particularly for local information. Voice searches tend to be more conversational and question-based: “Where’s the nearest pharmacy?” or “What Italian restaurants are open now in Dublin?”
Optimising for voice search—which is intrinsically linked to local SEO—ensures your business appears in results when potential customers use voice-activated devices to find local services. This involves optimising for natural language queries, question-based keywords, and ensuring your business information is consistent and accurate across all online platforms.

Staying Ahead of Algorithm Changes

Search engines continuously refine their algorithms, but one consistent trend is the increasing emphasis on local relevance and user experience. Google’s algorithms have become increasingly sophisticated at understanding local intent and delivering geographically relevant results.

Businesses that invest in local SEO are better positioned to adapt to these changes and maintain visibility as search algorithms evolve. By building a solid foundation of local signals—citations, reviews, location-specific content, and mobile optimisation—you create resilience against algorithm updates that might negatively impact competitors with weaker local SEO strategies.

Conclusion

For businesses operating in the UK and Ireland, local SEO is no longer optional – it’s fundamental to survival and growth in an increasingly digital marketplace. The way consumers discover and choose local businesses has fundamentally changed, and businesses that fail to adapt risk becoming invisible to their target market.

From appearing in crucial “near me” searches to building trust through reviews, from competing effectively against national chains to achieving cost-effective marketing results, the benefits of local SEO are clear and compelling. It connects you with customers at the precise moment they’re searching for your services, builds your reputation within your community, and delivers qualified traffic that converts into real business.
The question isn’t whether your business can afford to invest in local SEO – it’s whether you can afford not to. Your competitors are already there, appearing in the search results whilst you remain invisible. The good news is that local SEO is accessible to businesses of all sizes, and the time to start is now. By prioritising local SEO, you’re not just investing in marketing—you’re investing in the future viability and growth of your business in the UK or Irish marketplace.

SendMercury unveils upgraded distribution platform designed to remove scaling barriers for UK SMEs

SendMercury, a technology platform designed to simplify product distribution for small and medium-sized enterprises, has announced the relaunch of its fully rebuilt platform alongside a redesigned website, set to go live today.
The relaunch follows a deliberate and comprehensive pause in operations during which SendMercury undertook a ground-up rebuild of its platform infrastructure, user experience, and core operational workflows. Rather than incrementally iterating on its prior system, the company elected to re-architect its technical foundations entirely, reducing average onboarding time from 5-7 days to 48 hours and improving platform uptime to 99.5% across its distribution network.
SendMercury helps product-based businesses sell beyond their local market without dealing with the usual complexity. Instead of figuring out logistics, export rules, and distribution on your own, the platform gives you a simple way to list your products, connect with fulfilment partners, and get them into new markets where there is demand. In practical terms, it allows businesses to move stock faster, reach new customers, and scale sales through a structured system rather than trial and error.
The announcement comes at a pivotal moment for UK SMEs. SMEs make up around 99% of UK businesses, yet a growing number cite distribution and fulfillment as their biggest barrier to scaling and international expansion. As e-commerce continues to expand rapidly, infrastructure, not demand, is increasingly what limits growth. While barriers to product launch have materially decreased, the operational complexity of scaling distribution remains a persistent bottleneck for early-stage businesses managing retail relationships, logistics coordination, and fulfilment simultaneously.
The rebuilt platform addresses this directly through three core operational improvements: a streamlined onboarding experience that reduces time-to-activation by 60%; expanded automation across key distribution workflows, cutting manual processing requirements by 55%; and a re-architected backend engineered to support 1000+ concurrent business accounts with 99% reliability at peak load.
Aideloje Uanikehi, Founder, SendMercury [pictured], said: “We made a deliberate decision to step back and rebuild because distribution remains one of the hardest parts of operating a product business. Too many companies can launch but struggle to scale. What we have built is designed to remove that friction, and the early results from our access programme demonstrate that businesses can now get fully operational in 48 hours, compared to 5-7 days previously. Our goal is to make distribution infrastructure a growth enabler, not a growth constraint.”
Joel Oise, Co-Founder, SendMercury said: “We could have patched what we had. We chose not to. The businesses we’re building for deserve a platform that holds up when they start to grow, so we rebuilt it from zero.”
SendMercury has commenced onboarding businesses through its early access phase, with 15 businesses currently active on the upgraded platform across beauty, personal care, wellness, and consumer goods. Wider public rollout is scheduled for May 2026, with the company confirming plans to expand its distribution network to 6 fulfilment partners and introduce automated buyer matching and multi-channel fulfilment routing by Q4 2026.

Five years of creative growth and success for BWS celebrated

BWS is celebrating its fifth anniversary after five years of standout creative work, strong business growth and an expanding reputation across animation, film and digital storytelling.

Since launching in 2021, the Manchester-based studio has grown into a highly respected creative business, working with some of the world’s biggest names and brands while delivering profitable year after profitable year.

Over the past five years, BWS has built an impressive track record that reflects both its creative ambition and commercial strength. Highlights include working with music icon Diana Ross, creating work linked to King Charles, building long-term relationships across every major football club, successfully launching its film division, and continuing to grow its YouTube channel as it closes in on half a million subscribers.

The milestone marks an important moment for the business, which has continued to evolve from its roots in illustration and animation into a broader creative studio with growing reach and influence.

Founder Ben Wild said: “I’m incredibly proud of what BWS has achieved over the last five years. When we started, we had big ambitions and a real belief in the work, but to see how far the business has come is really special.

“We’ve had the chance to work on amazing projects, build long-term relationships with fantastic clients, grow a brilliant team and keep moving forward year after year. Working with names like Diana Ross, being trusted on projects connected to King Charles, and building strong links across football has been a huge privilege.

“Launching our film division was another major step for us and one that has opened up even more opportunities creatively. At the same time, seeing our YouTube channel continue to grow and edge closer to half a million subscribers has been a real reminder of the audience we are building around the world.

“What matters most is that we’ve stayed true to who we are. We love telling stories, we love making great work, and we’re as excited about the future as we were on day one.”

The past five years have seen BWS strengthen its reputation for bold ideas, distinctive style and high-quality delivery across a wide range of creative projects. The business has combined standout creative work with a strong commercial approach, helping it achieve sustainable growth and consistent profitability.

With the studio continuing to expand its output across animation, film and online content, BWS says the next chapter is set to be its most ambitious yet.

Ben added: “This is a moment to celebrate, but it is also a chance to look ahead. We’ve built strong foundations and we’ve got real momentum behind us. We’re excited about what comes next and hugely grateful to every client, collaborator, supporter and member of the team who has been part of the journey so far.”

Tony Bellew and Charlie Parsons launch ‘Fight Your Corner’ podcast

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Former WBC Cruiserweight champion Tony Bellew and content creator Charlie Parsons have joined forces for Fight Your Corner, a weekly show built around fiery debate and fresh takes on boxing and combat sport.
Episodes will be available on all major podcast platforms, with full video on Spotify and YouTube, from 6 May at 5pm.
The show swaps the usual interviews and fight previews for something with more edge. It will feature big names, bold opinions and genuine arguments about the moments that matter in the fight game.
Tony Bellew is one of the best boxers Great Britain has produced. After winning the WBC Cruiserweight title in his home town of Liverpool at Goodison Park in 2016, he has become one of the most respected voices in the sport as a pundit for global boxing coverage.
Charlie Parsons has built a strong reputation for drawing out honest, compelling conversations consistently uncovering stories and angles that others don’t get access to. He’s generated hundreds of millions of views across social media, a track record that led him to co-found The Stomping Ground – a content platform competing with the biggest in the space.
Tony Bellew said: “The only thing I love more than an argument is boxing. The fact that I get to cover both, every week, with big names who I respect – I’m very excited by this.”
Charlie Parsons added: “This show is going to take boxing content to the next level. From the calibre of names appearing to the quality of what we’re producing – I can’t wait for the world to tune in.”
Conor Hewitt, Head of Sport at Platform Media said: “We’re proud to be partnering with two of the most compelling figures in the space. Bellew’s ringside authority and Parsons’ track record in creator-led content make this a genuinely differentiated proposition. Bold conversations, big guests, and a format built for the way combat sports audiences consume content today, this series arrives at an incredibly exciting time for the sport globally.”

High Earners in the UK Turn to Pensions to Offset Rising Tax Burdens

For many high-earning professionals and business owners, climbing income brackets can result in a heavier tax burden and reduced net earnings. Pension contributions remain one of the most effective and widely used methods to help reduce taxable income and improve long-term financial outcomes. Providing that you understand the mechanics of the UK tax system, a pension is far more than a simple retirement vehicle. It functions as a powerful tax-efficiency engine that can immediately boost your net wealth by reclaiming tax that would otherwise be lost to the Exchequer. At Global Tax Consulting, we frequently observe that maximizing these contributions is the single most effective way to manage a high-rate tax liability. In this guide, we will explore why pension contributions remain one of the most valuable forms of tax relief in the UK and how you can use them to navigate complex traps like the 60% marginal tax rate.

Understanding the Tax Relief Cap

To begin, you should note that tax relief on personal pension contributions is capped at the higher of £3,600 gross or 100% of your relevant earnings for the tax year. For these purposes, relevant earnings generally include taxable employment income and taxable self-employment income. If you contribute more than this personal limit, you may still be able to contribute to a pension, but you will not obtain tax relief on the excess amount.

Understanding Relief at Source and Net Pay Arrangements

To utilise pensions effectively, you must first distinguish between the two primary ways tax relief is applied: Net Pay and Relief at Source. While both aim to ensure you do not pay income tax on money destined for your pension, the administrative process differs significantly, particularly for those in higher tax brackets. Under a Net Pay arrangement, your pension contributions are deducted from your gross salary before income tax is calculated. This is common in many modern workplace schemes. Because the money never enters your “taxable” pay, you receive full relief at your highest marginal rate automatically through payroll. You do not need to take further action to claim back higher or additional rate tax. Conversely, Relief at Source is the standard for most personal pensions and many group personal pension schemes. In this scenario:
  1. Your contribution is made from your “net” (after-tax) income.
  2. The pension provider automatically claims basic rate tax relief (20%) from HMRC and adds it to your pot.
  3. If you are a higher-rate (40%) or additional-rate (45%) taxpayer, you must claim the remaining 20% or 25% yourself.
To claim this additional relief, you must include the details of your grossed-up pension contributions on your UK tax return. Failure to do so results in thousands of pounds of unclaimed relief remaining with the government.

Navigating the 60% Marginal Tax Rate Trap

Perhaps the most compelling reason for high earners to increase pension contributions is the “60% tax trap.” This occurs when your adjusted net income falls between £100,000 and £125,140. While the official higher rate of tax is 40%, the reality for those in this bracket is much more expensive due to the withdrawal of the Personal Allowance. The UK tax system mandates that for every £2 you earn over £100,000, you lose £1 of your £12,570 Personal Allowance. This creates an effective marginal tax rate of 60% on that specific slice of income. For example, if you earn £110,000, you not only pay 40% tax on that extra £10,000, but you also lose £5,000 of your tax-free allowance, which is then taxed at 40%. You can legally avoid this trap by making a strategic pension contribution. By contributing enough to bring your “Adjusted Net Income” back down to £100,000, you effectively:
  • Restore your full Personal Allowance.
  • Receive 40% tax relief on the contribution itself.
  • Avoid the 60% effective tax rate entirely.
In many cases, the “cost” of a £10,000 pension contribution for someone in this bracket is effectively only £4,000. Providing that you have the liquidity to do so, this represents an immediate 150% “return” on your investment before the funds have even been invested in the market.

The Tapered Annual Allowance for High Earners

While pension contributions offer immense value, ultra-high earners must remain vigilant regarding the Tapered Annual Allowance. As of the 2026 tax year, the standard Annual Allowance: the maximum you can contribute to a pension while receiving tax relief: is £60,000. However, this allowance begins to “taper” or reduce for those with high incomes. The taper applies if both your “Threshold Income” is above £200,000 and your “Adjusted Income” is more than £260,000. For every £2 of Adjusted Income over £260,000, your Annual Allowance is reduced by £1, subject to a minimum allowance of £10,000. If you are a high earner, you must therefore review both measures carefully before making large contributions, as the standard £60,000 figure may not be available in full. The consequences of the taper are as follows:
  • The Floor: The allowance can be tapered down to a minimum of £10,000.
  • The Charge: If you contribute more than your tapered allowance, you will trigger an Annual Allowance tax charge, which effectively claws back the tax relief.
  • Complexity: Calculating adjusted income requires a precise review of P11D benefits, dividends, and employer pension inputs.
If you contribute in excess of your available Annual Allowance, the excess is subject to an Annual Allowance tax charge at your marginal rate of Income Tax. In practical terms, this charge removes the benefit of the excess relief you received. In some cases, providing that the charge meets HMRC’s conditions, your pension provider may be able to pay the charge on your behalf under “Scheme Pays”, with the amount then recovered from your pension benefits.

Leveraging Carry Forward Rules

If you have had a particularly high-income year: perhaps through a large bonus or the sale of a business: you may find that the £60,000 Annual Allowance is insufficient. In such cases, you may be able to use “Carry Forward.” Carry Forward allows you to make use of unused allowances from the previous three tax years, provided you were a member of a registered UK pension scheme during those years. To do this correctly, you must: a) Fully utilize your current year’s allowance first. b) Use unused allowance from the earliest of the three years first. c) Ensure your total personal contribution does not exceed 100% of your relevant UK earnings for the current tax year. This is a complex area of tax planning where mistakes can be costly. For instance, if you did not have a pension scheme in place three years ago, you cannot carry forward allowance from that year. We recommend that you seek professional tax consulting advice before making large “catch-up” contributions to ensure you remain compliant with HMRC regulations.

Conclusion: Taking Control of Your Tax Position

Pension contributions remain the “gold standard” for UK tax planning. By moving income from your “taxable” column to your “pension” column, you are not merely saving for the future; you are actively increasing your current net worth by reclaiming tax at rates of up to 60%. In summary, pension contributions are highly effective for reducing your Income Tax exposure, restoring lost allowances, and building long-term value. However, to achieve these outcomes, you must keep careful track of the Annual Allowance, particularly if tapering or carry forward may apply. A well-timed contribution can be highly efficient, but only if the calculation is correct.

How Global Tax Consulting Can Help

If you are unsure how much you can contribute, Global Tax Consulting can assist with Annual Allowance calculations as part of your wider UK tax planning. This includes reviewing your threshold income, adjusted income, pension inputs, and any available carry forward, so that you can contribute with confidence. If you would like Global Tax Consulting to review your pension position and complete your Annual Allowance calculation, we invite you to get in contact. Let us help you turn a complex tax system into

I’m an eye surgeon – here are the reasons you shouldn’t delay an eye test

Brits are being urged not to neglect routine vision tests as a leading eye surgeon warns that many serious problems develop “silently”.

Ms Masara Laginaf, award-winning consultant at OCL Vision, says too many people wait until their sight noticeably deteriorates before booking an appointment, by which point some conditions may already be advanced.

She explained: “An eye test is an important health check, not simply about updating your glasses prescription.

“That’s because a number of potentially sight-threatening conditions develop gradually and without pain, so patients often don’t realise anything is wrong.”

With the latest NHS stats showing the number of vision-related outpatient hospital visits increased by 27% between 2014 and 2024, the need to be aware of potential problems before they develop is more important than ever.

Age increases risk

While most adults under 60 with no existing problems are advised to have an eye test every two years, Ms Laginaf recommends annual checks for those over 60 – when the risk of cataracts, glaucoma and macular degeneration rises significantly.

“As we age the natural structures of the eye change,” she said. “Cataracts become more common and conditions such as glaucoma are more likely to develop.

“Yearly examinations allow us to detect changes early and intervene at the right time.”

Cataracts – a clouding of the eye’s natural lens – often develop slowly. Early symptoms can include glare from car headlights, colours appearing duller or difficulty reading in low light.

The OCL Vision expert added: “Many people adapt without realising their vision has declined.

“They may avoid night driving or need brighter lights at home and assume it is just part of getting older. In reality, assessment and treatment can dramatically improve quality of life.”

‘Silent’ threat of glaucoma

Glaucoma remains one of the major concerns for eye specialists because it frequently has no early warning signs. The condition damages the optic nerve and can lead to permanent sight loss if left untreated.

“Glaucoma is often called the ‘silent thief of sight’,” said Ms Laginaf. “By the time peripheral vision is noticeably affected, some damage may already be irreversible.

 

“Routine eye examinations are essential because they allow us to detect raised eye pressure or early optic nerve changes before symptoms appear.”

Those with a family history of glaucoma are particularly at risk and may require more frequent monitoring.

Not just an older person’s issue

Younger adults are not immune to eye health problems. Increased screen time, in particular, has led to rising complaints of digital eye strain, dry eyes and headaches.

Ms Laginaf explained: “Extended phone and tablet use can exacerbate dryness and highlight focusing issues.

“Regular checks help ensure there are no underlying concerns and allow us to advise on practical steps to reduce strain.”

People living with diabetes are also advised to attend regular screening, as diabetic eye disease can progress without obvious symptoms in its early stages.

Know the warning signs

Ms Laginaf advises residents to seek urgent assessment if they experience sudden vision changes, flashes and floaters, persistent eye pain or distorted central vision.

“Any sudden deterioration should be examined promptly,” she said. “It may be minor but occasionally it signals a retinal condition that requires urgent treatment.”

She added: “If you can’t remember your last eye test, that is usually a sign it is time to book one. Early detection gives us the best opportunity to preserve sight for the long term.”

Camp Digital expands ‘Rising Stars’ programme to widen access to the UK’s digital sector

A Manchester-based digital conference is expanding its funded ticket scheme aimed at students, career switchers and early-career professionals, as concerns grow over access and diversity within the industry.

Camp Digital, run by Nexer Digital, will offer around 100 “Rising Stars” places this year, providing free access to its annual event for those who might otherwise be unable to attend.

The scheme, which includes both in-person and live-stream tickets, is designed to address persistent barriers to entry in digital and design careers, including cost, limited professional networks and a lack of representation.

The event, held at the Royal Northern College of Music on Thursday 7 May 2026, has become a fixture in the UK’s digital and design calendar, attracting practitioners from the public sector, charities, agencies and industry for a day of talks focused on how technology shapes real-world services and experiences.

A diverse speaker line-up has been confirmed, including Rachel Coldicutt, ethical technologist and founder of Careful Industries, digital transformation leader Himal Mandalia, Dan Barrett, head of data and AI at Citizens Advice and Laura Yarrow, head of design at GOV.UK.

Hilary Stephenson, managing director of Nexer Digital, said: “Talent is everywhere but opportunity isn’t always evenly distributed. Our Rising Stars programme is one small but tangible way we can help shift that balance. It’s a practical way of opening the door to people who might otherwise be excluded from spaces like this. We want to make sure the future of digital is shaped by a wider range of voices, not just those who already have access to industry networks or support behind them.”

The programme offers full access to conference talks, workshops and networking opportunities, placing recipients alongside industry professionals, employers and public sector teams. Organisers say the aim is widen access, integrate new voices into the industry conversation and support greater diversity.

This year’s programme will also see a Rising Stars participant take to the stage as part of the event’s “300 Seconds” lightning talks, which provides a platform for speakers from underrepresented groups and those early in their careers to share ideas and build visibility within the industry.

Camp Digital typically attracts around 500 in-person attendees, alongside a wider online audience. Funded tickets make up a significant proportion of that mix, with the scheme having supported hundreds of attendees since its launch.

The initiative is delivered in partnership with universities and community organisations, including Manchester Metropolitan University, University of Salford and programmes such as Manchester Digital’s Digital Her and Digital Futures, which focus on improving access to digital careers.

Mark Porter, senior lecturer in web design and coding at Manchester Metropolitan University, said: “Opportunities like the Rising Stars tickets are vital because they lower the barrier between the classroom and the industry. By attending events like Camp Digital, students gain the confidence to see themselves as part of the professional community, helping them to translate their academic skills into real-world career paths. It’s a top-tier networking event on our doorstep.”

The Rising Stars programme also helps participants by bringing them directly into contact with employers, agencies and peers in a setting designed to be inclusive and accessible.

Aditya Shah, 22, from Manchester, a Rising Stars attendee and who is taking part in this year’s “300 Seconds” lightning talks, said: “Rising Stars is giving me a stage in front of an industry audience I couldn’t have reached on my own, and I think it’ll open doors I don’t even know exist yet.”

Rising Stars tickets are allocated through partner organisations, nominations and direct applications.

Cullen Sustainable Packaging unveils £5m investment to drive expansion

Cullen Sustainable Packaging is investing £5 million to expand its Glasgow facility, where it uniquely manufactures both corrugate and moulded fibre in one location.
Cullen is scaling its manufacturing operations in response to growing demand, with continued investment in machinery and infrastructure supporting its trajectory towards industry-leading output. Currently producing around 0.5 billion products annually, the business is targeting a doubling of output through continued investment in capacity and expansion into new markets, with the business already seeing increased output as demand for sustainable moulded fibre and corrugate packaging continues to grow.
Order volumes are increasing across its core markets, while EPR regulations are reshaping the economics of plastic packaging. The privately owned business has been on a trajectory of sustained growth over the past decade, and the latest investment is designed to align capacity with the demand it is already experiencing, with further growth expected as new markets come online. The investment has also created new jobs at the Glasgow facility, adding to a workforce that has grown consistently alongside the business over the past decade.
At the heart of the programme is the launch of Cullen’s new Moulded Fibre Machine 8000, a proprietary production line designed and built entirely in-house by the company’s own engineering team. Brought online after six months of development, the machine ramped up rapidly following launch, reflecting both the pace of demand and the role of new capacity in supporting Cullen’s growth trajectory.
As the world’s only manufacturer combining corrugate and moulded fibre capability under one roof, Cullen occupies a unique position in the UK packaging industry. Unlike other manufacturers, which source production equipment from external suppliers, Cullen designs and builds much of its own machinery, giving the business full control over output, speed, and product specification. Machine 8000 incorporates the company’s latest belt technology, delivering improved throughput efficiency and quality. The business also operates a closed loop recycling system, processing over 8,000 tonnes of its own corrugate waste annually and feeding it directly back into moulded fibre production, embedding circularity into the manufacturing process itself.
Machine 8000 is part of a wider £2 million infrastructure upgrade programme that includes improvements to existing production lines and the installation of a new Kasemake X5 corrugate sample table, which enables Cullen’s design team to develop and deliver packaging samples to customers at greater speed.
The expansion comes as EPR regulations reshape the economics of packaging across the UK, accelerating the shift away from plastic and driving brands to seek reliable domestic alternatives at pace. Cullen is already seeing record growth in key categories including food and drink, medical, industrial, and ecommerce, and is experiencing significant early traction in markets it has recently entered. In home fragrance, where brands are actively seeking plastic-free alternatives for candles, diffusers, and related products, enquiries and order volumes have grown sharply since the category was opened. Further capacity additions are planned in the coming months in anticipation of continued demand growth.
The investment delivers a significant increase in production capacity. With current output at around 0.5 billion products annually, Cullen continues to scale production in line with growing demand, with further investment set to support a planned doubling of output. The business serves customers across 35 countries from its 14-acre Glasgow base.
“This investment is a response to real, sustained demand from our customers,” said Maureen Stevenson, Head of Marketing at Cullen Sustainable Packaging. “The new machine ramped up quickly following launch, and we are already planning the next phase of expansion. That is what growth-led investment looks like in practice, not speculation, but response.”
Cullen Sustainable Packaging is the world’s only manufacturer combining corrugate and moulded fibre packaging capability under one roof. Privately owned and based in Glasgow on its 14-acre site, the company designs and builds its own production machinery in-house and has delivered sustained growth over the past decade, serving customers across 35 countries.
For more information, visit www.cullen.co.uk.

Manchester career change company launches as millions of UK professionals rethink work

Manchester-based career change company Another Path launches as career reinvention accelerates across the UK, with more than 7 million people changing jobs in 2025 and millions more rethinking what work, success and long-term career direction looks like.

Founded by Stockport career coach and PR consultant Edwin Buckley, Another Path has been created to help people who feel stuck, burnt out, professionally misaligned or ready for a new direction. The Manchester-based company supports professionals through career change coaching, personal rebranding and strategic career repositioning, alongside a wider platform of real-life stories, practical resources and industry insights designed to make career change feel clearer and more achievable.

The launch comes at a time when career change is becoming increasingly common across the UK. More than 7 million people changed jobs in 2025, reflecting just how normal professional reinvention has become.

Research from LinkedIn shows nearly two-thirds of UK professionals have considered changing careers entirely, while wider workforce trends around burnout, work-life balance, redundancy, restructuring and changing industry demands continue to push more people to rethink long-term career direction.

Across Greater Manchester and the wider North West, where fast-moving growth sectors sit alongside major shifts in media, retail, public services, professional services and the creative economy, more professionals are facing decisions around reinvention, redundancy, progression and career repositioning.

Another Path was created in response to that wider shift, but also from Buckley’s own lived experience of navigating multiple career moves himself. His career began in television at just 16-years-old, going on to produce documentaries and entertainment programmes for the BBC, ITV, Channel 4, Channel 5 and MTV.

He later moved into recruitment and talent management, before working across communications and PR roles with organisations including Natural England, Prostate Cancer UK and Causeway, eventually launching his own PR and communications agency, The Prominence Collective, before later training as a career coach.

At the heart of Another Path is the growing platform of real-life career change stories designed to open up honest conversations around professional reinvention and show that career change is both possible and often necessary.

Featured stories include former BBC executive Annette Williams, who retrained as a Cognitive Behavioural Hypnotherapist after redundancy at 60; James Bowater, who moved from conference production into financial planning; former headteacher Craig Fraser, who stepped away from education after long Covid and personal loss to build an award-winning candle business; Ellie Short, who transitioned from special effects make-up into disability services and student support after being forced to rethink her path due to disability; and Benjy Potter, who moved from entertainment journalism into senior communications and marketing roles.

Alongside these lived stories, the platform offers free online resources and insights covering career clarity, transferable skills, retraining versus repositioning, CVs, LinkedIn, interviews, networking, industry research, gaining relevant experience, managing risk and timing, and learning how to tell a clearer professional story.

As well as the platform content, Another Path also offers one-to-one career change coaching and personal rebranding support, helping people plan next steps, reposition their experience, and build stronger opportunities beyond their current field.

Edwin Buckley said: “I created Another Path because I know first-hand how emotionally complicated career change can be, particularly when your work has shaped not just your job, but your identity.

“Back in 2014, I remember crouching in the stairwell of the TV production company office I was working in, secretly taking my first call with a recruiter outside television and feeling like I was somehow betraying the industry just by being curious about something else. At that point, TV was all I knew. My confidence, my network and my sense of professional identity all lived there, and the idea of stepping outside it felt like losing part of myself.

“What followed was years of navigating multiple career moves, from television production into recruitment, talent management, communications, PR, entrepreneurship and career coaching. Looking back, none of those moves were really about starting again, they were about recognising the same strengths in different places and learning how to position them differently.

“The hardest part was never ability, it was clarity. Knowing whether I needed to retrain or whether I simply needed to reposition the experience I already had. Understanding what was actually transferable. Learning how to explain my value in a way that made sense outside the world I had built my career in.

“Career change is rarely just about changing jobs. It is usually about confidence, identity and giving yourself permission to think differently about what success could look like. I see so many people who are incredibly capable doubting themselves because they feel stuck between what they have done and what they think they are allowed to do next.

“Often the breakthrough is not finding a completely new answer, it is recognising the patterns that have always been there. What energises you, where you naturally perform well, what people consistently trust you for, and what kind of life you actually want your work to support.

“That is exactly why I created Another Path. I wanted to build the kind of support I wish had existed when I was figuring it out myself. Career change can feel lonely, confusing and isolating, but it can also be the beginning of something far better than what you thought you were supposed to stay in.”

To find out more about Another Path, visit www.AnotherPathHQ.com

Accounting in UAE: Tax accounting standards for Dubai businesses

Dubai’s business environment has changed in the last few years. It was earlier a relatively light-touch regulatory system, and it has transformed into a structured, globally aligned financial ecosystem. It is no longer about maintaining records. It is about ensuring compliance, supporting tax strategy, and presenting a transparent financial position to regulators and stakeholders.

With the upcoming corporate tax and stricter reporting requirements, businesses in Dubai now work within a framework that functions well with the international standards with local regulatory oversight. Understanding how tax accounting aligns with UAE accounting standards is important. It’s not just about compliance, its also about long-term financial stability.

Understanding UAE accounting standards

Unlike some jurisdictions, the UAE does not rely on a separate national accounting framework. Instead, it has adopted International Financial Reporting Standards (IFRS) as the foundation for financial reporting. In practice, this means companies must prepare their financial statements in accordance with globally accepted principles.

The UAE’s corporate tax framework has a similar requirement. Businesses must maintain accurate financial records and prepare statements under IFRS or IFRS for SMEs, depending on their size and revenue.

It ensures consistency across markets, simplifies cross-border operations, and builds investor confidence. But it also raises the bar for compliance. Financial reporting requires structure, systems, and technical knowledge.

For many companies, especially SMEs, this is where professional IFRS accounting support becomes critical. Translating IFRS principles into day-to-day accounting processes is rarely straightforward without experienced guidance.

The role of corporate tax in modern tax accounting

The introduction of corporate tax has changed how businesses approach tax accounting. Under the UAE’s framework, taxable income is derived from financial statements prepared in accordance with IFRS. It makes accounting and taxation tightly interconnected.

This shift has changed priorities. Businesses can no longer treat accounting and tax as separate functions. Instead, financial reporting now directly influences tax liability.

Key implications include that taxable income begins with accounting profit, differences between IFRS treatment and tax rules must be reconciled, accurate record-keeping is essential to support tax filings and errors in financial statements can directly impact tax exposure.

The Federal Tax Authority oversees compliance. Its expectations are that financial records must be complete, consistent, and supported by documentation.

For companies unfamiliar with this level of scrutiny, working with corporate tax consultants in the UAE is often the most efficient way to adapt quickly and avoid costly missteps.

How tax accounting works in the UAE

At its core, tax accounting in the UAE is built on the principle that your accounting records form the basis of your tax position. But in practice, there are several layers in the process.

Starting point: IFRS Financial Statements

Taxable income begins with net profit reported under IFRS-compliant financial statements.

Adjustments and reconciliation

From there, businesses must apply adjustments. Certain expenses may not be deductible, while some income streams may be treated differently for tax purposes.

Documentation and record keeping

Companies are required to maintain detailed financial and tax records on an ongoing basis—not just at year-end. These records must support audits, filings, and regulatory reviews.

Filing and compliance

Corporate tax returns must be submitted in line with Federal Tax Authority requirements, backed by accurate financial statements and supporting schedules.

One important point often overlooked is that the UAE does not require separate “tax books.” Properly maintained accounting records can serve both financial reporting and tax purposes.

That said, the margin for error is small. Even minor inconsistencies can lead to audits or penalties, making professional accounting services in the UAE a practical investment.

Audit requirements and financial transparency

The corporate tax regime has also strengthened audit requirements across the UAE. Businesses exceeding certain revenue thresholds – or operating within specific categories such as qualifying free zone entities – must prepare audited financial statements.

For example, companies with annual revenues above AED 50 million are generally required to have their financial statements audited by a licensed auditor.

This emphasis on audited reporting reflects a broader shift toward transparency. Financial statements are no longer internal tools; they are regulatory documents that must stand up to external scrutiny.

For businesses, this means stronger internal controls, more structured accounting processes and greater reliance on qualified professionals.

Common challenges businesses face

Despite the clarity of the framework, implementation is not straightforward. Many Dubai-based companies encounter similar challenges when dealing with accounting in UAE:

Regulatory complexity

IFRS standards, corporate tax rules, and VAT obligations all intersect, creating a multi-layered compliance environment.

Limited internal expertise

Smaller organizations sometimes lack the in-house capabilities needed to manage advanced financial reporting and tax planning.

Ongoing regulatory changes

The UAE’s tax and compliance landscape is still changing, requiring businesses to stay updated and adaptable.

Cross-border operations

For international businesses, aligning UAE requirements with home-country regulations adds another level of complexity.

These challenges are relevant for European firms entering the UAE market, including Italian businesses navigating dual compliance frameworks.

Where MP elites adds value

This is where a firm like MP Elites becomes more than just an accounting provider. With experience supporting over 500 companies, the firm operates as a long-term advisory partner rather than a transactional service provider.

Their approach is structured around four stages. It includes a detailed review of the company’s financial and compliance position, building a tailored accounting and tax structure aligned with business goals,executing the strategy with precision and regulatory alignment and providing ongoing governance, reporting, and coordination.

Best practices for tax accounting in Dubai

To operate effectively within the current framework, businesses should adopt a proactive approach to tax accounting: invest in reliable accounting systems capable of IFRS reporting, maintaining well-organized financial records, reviewing financial statements regularly—not just at year-end and seek advice from corporate tax consultants in the UAE when needed.

These practices are not just about compliance—they help businesses make better financial decisions and reduce risk over time.

The road ahead for UAE accounting standards

The direction of travel is clear. The UAE will continue to strengthen its regulatory framework, with greater emphasis on transparency, governance, and international alignment.

For businesses, this means that accounting in the UAE will play an increasingly strategic role. Financial reporting is no longer a back-office function—it is central to how companies operate, grow, and compete.

As expectations rise, so too does the importance of getting the fundamentals right. Strong accounting systems, clear tax strategies, and reliable advisory support will define which businesses thrive in this environment.

Conclusion

Dubai’s accounting and tax landscape has entered a new phase—one defined by structure, accountability, and global integration. The combination of IFRS-based UAE accounting standards and corporate tax requirements has elevated the importance of accurate, strategic tax accounting.

For businesses, the challenge is not just meeting regulatory requirements, but using them to their advantage. Done correctly, accounting becomes more than compliance—it becomes a tool for clarity, efficiency, and growth.