Quooker UK has officially unveiled its new purpose-built headquarters with experience centre in the heart of Manchester, marking a major milestone in the brand’s expansion journey.
This launch follows a strategic £5.5 million investment, aimed at driving innovation, operational excellence, and long-term growth. With turnover expected to break the £100 million mark this year, Quooker UK is now focused on doubling the size of the business over the next five years.
Located at Beaumont Buildings, Great Ducie Street in Manchester, the new Experience Centre offers trade professionals and consumers alike the opportunity to explore Quooker’s full range of multifunctional taps, including the Fusion, Flex, Front, and Nordic collections. Visitors can experience first-hand the convenience of instant boiling, chilled, and sparkling water – all from a single tap.
The opening was celebrated during Quooker’s Summer Event and featured exclusive offers, product demonstrations, and refreshments.
Kitchen table to market leader
Stephen Johnson, managing director of Quooker UK & Ireland, reflected on the brand’s humble beginnings during his keynote speech at the Summer Conference. “When I started Quooker UK, my office was my kitchen table. No headquarters with experience centre. No team. Just belief in the product and a determination to do things right,” he said.
“This investment is about building the future not just for Quooker, but for our customers, partners, and the planet,” said Johnson. “We’re committed to doubling our impact while staying true to the values that got us here.”
From driving across the country with taps in the boot of his car to building a £100 million business with over 700,000 Quooker systems installed in UK homes, Johnson’s story is one of grit, resilience, and vision. “This new HQ is not just a building. It’s a launchpad. A symbol of ambition,” he added.
Built on GROWTH
The Manchester headquarters embodies Quooker’s core philosophy of GROWTH, which Johnson defines through six pillars: Graft, Resilience, Ownership, Winning, Trust, and Humility. These values underpin the company’s expansion into direct-to-consumer channels, logistics, technology, and sustainability.
The new space also reflects Quooker’s culture, one that has earned it the Employee of the Year award two years running and its relentless pursuit of excellence, including goals like a 5-star Trustpilot rating and resolving every customer issue on the first call.
With the UK smart kitchen market projected to grow by 12% annually, Quooker’s multifunctional taps are meeting rising demand for convenience, sustainability, and design-led innovation.
Looking ahead
As Quooker UK enters its next chapter, the Manchester headquarters stands as a testament to the brand’s continued momentum and ambition. With a strong team and a clear vision, the company is focused on driving innovation, expanding its reach, and delivering exceptional service to customers and partners across the UK.
The headquarters with experience centre is open to trade partners, designers, and consumers, offering immersive experiences and expert advice. It’s a space designed not only to showcase products but to foster collaboration and inspire the future of kitchen innovation.
In addition to its physical presence, the HQ features a dedicated virtual area, enabling partners and consumers outside the region to connect directly with the brand through live one-to-one experiences. This digital extension ensures that Quooker’s expertise and product demonstrations are accessible nationwide, regardless of location.
Quooker sees the use of video technology as a strategic objective not only for sales and training, but also for remote diagnostics and service support. By leveraging live video, the team can identify issues on-site and streamline the resolution process, making service calls more efficient and customer-friendly.
Book your visit, virtual or in-person and experience the future of kitchen innovation:
📍 Beaumont Buildings M3 1PQ
🕒 Monday – Friday: 9am-5pm | Saturday: 10am-2pm
