SWINDON, UK. June 30th, 2026 – Q:chi, the UK-based enterprise software company specialising in marketing operations automation and channel partner incentive programme management, is celebrating its 25th anniversary this year.
Founded in 2001 by CEO Greg Evans, Q:chi has established itself as a trusted partner to some of the world’s leading enterprise brands. Over the past quarter of a century, the company has built a reputation for long-standing client relationships, deep domain expertise and a platform that connects marketing, finance and procurement around a single source of truth.
The company was born during the dot-com era, when Greg identified a gap in how enterprise organisations managed channel partner marketing spend. Q:chi built a cloud-based solution before the phrase cloud-based software was widely being used, with an early focus on intuitive tools that captured key financial data and delivered auditability through structured approval workflows.
Over the following decade, Q:chi worked with enterprise clients across multiple sectors and identified a common theme: marketing teams everywhere were struggling with the same operational challenges. Complex approval chains, disconnected financial data, fragmented budget tracking and a lack of visibility between marketing, finance and procurement. In the early 2010s, the company took the decision to condense that accumulated knowledge into a product of its own.
Today, Q:chi operates two core platforms. Q:chi ) Harmoni provides marketing operations automation, giving enterprise marketing, finance and procurement teams real-time visibility into campaign planning, budget allocation, spend management and performance reporting. Q:chi ) Affiniti automates channel partner incentive programmes, covering MDF, co-op funds, rebates, deal registration and claims processing through a single platform with partner self-service, automated workflows and AI-powered fraud detection.
The company has worked with organisations across technology, financial services, payments, automotive, hospitality, FMCG and F&B sectors, with many client relationships spanning well over a decade.
Greg Evans, CEO and Founder OF Q:chi, commented: “When I started Q:chi, I wanted to build a company that would last. Having witnessed the mayhem of the dot-com boom and bust, I wanted Q:chi to be the opposite. Twenty-five years on, I am proud that we have stayed true to that. We have navigated the financial crisis, the explosion of cloud computing and now we are embracing the AI era. Through all of it, we have kept investing in our platform, our people and the relationships that matter. The fact that so many of our clients have stayed with us for years is the thing I am most proud of.”
Looking ahead, Q:chi is investing in AI-powered capabilities across both Harmoni and Affiniti, building on 25 years of domain knowledge in marketing operations and channel programme management.
Q:chi is headquartered in England, United Kingdom, and serves enterprise clients globally.
ENDS
