Citizens Advice Salford has received a significant increase in volunteer applications because of the launch of a dedicated social media campaign.
The campaign is the first of its kind for the organisation, having commissioned social media agency, Social Republic, to help drive volunteer registrations as demand for its services grows.
The agency has been responsible for creating innovative social campaigns across Facebook, LinkedIn, and Twitter improving reach with local residents by 646% and engagements by 811%.
Founded in 1939, Citizens Advice provides free, confidential, and impartial advice to the community as well as campaigning on the biggest issues affecting people’s lives.
Gareth Hughes, Senior Manager at Salford Citizens Advice commented:
“We are enjoying our work with the Social Republic team who are improving our social media activity and reaching potential volunteers.
It’s imperative that we maintain a healthy number of volunteers to keep up with increasing demand.
Volunteers help us assist more than 20,000 people each year, without their passion and generosity, we wouldn’t be here today.”
CEO of Social Republic, Rob Illidge, added:
“As a purpose-led agency, we are delighted to be delivering for an organisation that is close to our heart.
The main aim of our work is to increase the number of volunteers that help to provide vital services to the Salford community, and it’s great to see that we have contributed.
Campaigns highlight the multitude of support services offered, and encourage the people of Salford, who are passionate about helping others, to apply.”
Social Republic is dedicated to supporting non-profit organizations; working with the NHS, British Red Cross, Melanoma UK, and Gina Bachauer International Piano Foundation.
