Manchester based Marketing Consultancy, co&co, has bolstered their team and agency offering with the appointment of ex-Vita Group Community & Experience Marketing expert Sophie Kimmance as a Director.
The appointment comes in-line with co&co’s plans to grow its offering and client base in the experiential marketing and brand activation space. Working with clients across the UK, it will now offer brand experiences and activations, as well as employer branding and event services, using Sophie’s decade worth of award-winning experience.
Sophie, who worked at Vita Group for almost a decade, was the driving force behind Vita Student’s residential experience strategy for the past seven years, working with teams across the UK and Europe to grow communities of loyal customers that saw the business become the leading name in student and residential accomodation and win numerous awards for its dedication to customer experience.
Sophie will now head up this new area of the business, offering huge added value for current clients, whilst she works to grow the client base in this area.
Speaking on her new appointment, Sophie, said: “With competition at a record high across all industries, consumers are looking for something extra, the ‘what’s in for me’, added bonus. Because of this, experiential marketing has become a key part of engagement and retention, and I am delighted to be able to bring my knowledge and skills to the table for co&co.
“We have got exciting things planned for the future of the agency and now with the added services of customised brand experiences, specifically designed brand and space activations, experience strategies, wellbeing support and event services, I can’t wait to see what this new exciting chapter brings.”
Founder of co&co Jordan Stachini, who worked with Sophie when heading up marketing at Select Property Group, the sister brand to Vita Group, added: “Having Sophie join the team is a fantastic milestone and an unbelievable opportunity for co&co. Our slogan is that ‘we make sh*t happen’ and Sophie joining us takes us to the next level. The experience, knowledge and understanding that Sophie has of this specialist area is second to none.
“She has a track record of turning destination marketing into a profitable, ROI generating channel – which at co&co is what we are all about. The value she will be able to add to current clients, and new ones across sectors, is a very exciting prospect over the next couple of years of growth for our agency.’
