Stockport-headquartered wholesaler Parfetts has secured national recognition after its Go Local fascia was named Retailers’ Favourite Symbol Group at the Convenience Awards, marking the second consecutive year it has taken the title.
The award, voted for by retailers across the sector, recognises the symbol group that delivers the strongest support, value and partnership for independent convenience store operators.
Parfetts’ Go Local network has expanded rapidly in recent years and supports around 2,000 stores nationwide through its symbol fascias, including Go Local, Go Local Extra, The Local and Shop & Go. The group’s continued growth reflects rising demand from independent retailers seeking strong margins, flexible terms and dependable supply.
The employee-owned wholesaler has built its reputation on a model designed to support independent retailers with competitive pricing, national delivery capability and a focus on long-term partnerships. Expansion into southern England, including the opening of the Southampton depot, has further strengthened its ability to serve stores across the UK.
Guy Swindell, joint managing director at Parfetts, said: “Winning Retailers’ Favourite Symbol Group for the second year running is a tremendous endorsement from the retailers we work with every day. Our focus has always been on helping independent retailers succeed by protecting margins, delivering reliable service and providing the tools they need to compete effectively in their local communities.
“This award reflects the strength of our retailer partnerships and the commitment of our employee-owned team to supporting independent convenience stores across the UK.”
Industry recognition at the Convenience Awards highlights the strength of that approach, with retailers themselves selecting the symbol group they believe delivers the best overall support for their businesses.
The latest award reinforces Go Local’s position as one of the UK’s fastest-growing symbol groups and underlines Parfetts’ ambition to continue expanding its national footprint while maintaining its long-standing focus on helping independent retailers thrive.
Pictured: (left to right) Noel Parkinson and Guy Swindell, joint managing directors of Parfetts.
