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Safety and Aesthetics: How Designing Unique Headlights Creates a Competitive Advantage for Automakers

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In the dynamic world of automotive design, where innovation is the driving force, manufacturers are constantly seeking ways to stand out. Beyond engine performance and sleek body designs, a critical aspect that often goes overlooked is the role of headlights.

In this article, we will delve into the intricate connection between safety, aesthetics, and market competitiveness, explaining how unique headlight designs contribute to a significant edge for automakers. Also, your car headlights must be in good condition to pass most states’ auto checks.

Safety First: The Functional Evolution of Headlights

Ensuring the safety of drivers and passengers is a top priority for automakers. According to the National Highway Traffic Safety Administration (NHTSA), nearly half of all traffic-related fatalities occur during low-light conditions. This highlights the pivotal role of headlights in preventing accidents and enhancing road safety.

To address safety concerns, modern vehicles are increasingly equipped with advanced adaptive lighting systems. These systems adjust the direction and range of headlights based on factors such as speed, steering input, and elevation changes. A study by the Insurance Institute for Highway Safety (IIHS) indicates that vehicles with adaptive headlights are involved in significantly fewer nighttime crashes.

Aesthetic Appeal: The Visual Impact of Headlight Design

While safety is paramount, the aesthetic appeal of a vehicle plays a crucial role in consumer decision-making. Headlights are not just functional elements; they are a key component of a car’s visual identity. Unique headlight designs contribute to the overall aesthetic appeal, creating a memorable and distinct impression.

The advent of Light-Emitting Diode (LED) technology has revolutionized headlight design possibilities. LED headlights offer a sleek and modern look, and their compact size allows for greater design flexibility. This has enabled automakers to experiment with bold and innovative shapes, setting their vehicles apart in a crowded market.

Market Competitiveness: The Headlight Advantage

In an era where consumers are more discerning than ever, automakers are recognizing the influence of aesthetics on market competitiveness. A survey conducted by J.D. Power reveals that the design of exterior lighting, including headlights, is a significant factor influencing vehicle purchase decisions. This shift in consumer preferences underscores the importance of integrating both safety and aesthetics into a cohesive design strategy.

Distinctive headlight designs have become a powerful branding tool for automakers. Recognizable headlights contribute to brand identity, making a vehicle instantly recognizable on the road. This recognition translates into increased brand loyalty and a competitive edge in the market.

Innovations in Headlight Design

As technology continues to advance, matrix lighting systems are emerging as a cutting-edge solution. These systems use a matrix of individual LEDs that can be controlled independently, providing precise and adaptive illumination. The benefits include improved visibility without blinding oncoming drivers, further enhancing safety and efficiency.

Also, the integration of smart technologies, such as Artificial Intelligence (AI) algorithms, further refines headlight performance. Smart headlights can anticipate road conditions, adjust to weather changes, and even recognize and respond to pedestrians or cyclists. This level of sophistication not only elevates safety standards but also positions vehicles as leaders in technological innovation.

Headlight Regulations and Compliance

Automakers must navigate a complex landscape of lighting regulations set by various global standards organizations. While safety regulations are non-negotiable, there is room for creativity within these guidelines. Striking the right balance between compliance and innovation allows automakers to create headlights that meet safety standards while also pushing the boundaries of design.

When To Use Headlights?

During the daytime, there’s little or no need to use the headlights. However, when driving at night time, it is very crucial that your headlights are working properly. Also, if you’re driving and have to go through a tunnel, you must activate your headlights. So basically, the headlights are most needed for night driving and low-light situations.

What More?

In conclusion, the evolution of headlight design from a purely functional aspect to a strategic element of automotive aesthetics has reshaped the industry landscape. The synergy between safety and aesthetics not only enhances market competitiveness but also drives technological innovation.

As consumers demand vehicles that prioritize both style and safety, automakers that master the art of unique headlight design will continue to experience seemingly higher sales in the industry. So to say, headlights are not merely illuminating the road ahead; they are lighting the way to a brighter, more competitive future for automakers.

UEFA and FIFA were wrong to block Super League, says ECJ

The European Court of Justice has ruled UEFA and FIFA acted against competition law by blocking the formation of the European Super League in 2021.

The ESL’s backers, A22, proposed the idea of a new continental competition but it was effectively kyboshed by the current governing bodies due to the threat of sanctions against the clubs involved.

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A report from the ECJ released this morning made clear that UEFA and FIFA did not have those powers.

It read: “The FIFA and UEFA rules making any new interclub football project subject to their prior approval, such as the Super League, and prohibiting clubs and players from playing in those competitions, are unlawful.

“The Court holds that, where an undertaking in a dominant position [UEFA and FIFA] has the power to determine the conditions in which potentially competing undertakings may access the market, that power must, given the risk of conflict of interest to which it gives rise, be subject to criteria which are suitable for ensuring that they are transparent, objective, non discriminatory and proportionate.

“However, the powers of FIFA and UEFA are not subject to any such criteria. FIFA and UEFA are, therefore, abusing a dominant position.

“Moreover, given their arbitrary nature, their rules on approval, control and sanctions must be held to be unjustified restrictions on the freedom to provide services.

“That does not mean that a competition such as the Super League project must necessarily be approved. The Court, having been asked generally about the FIFA and UEFA rules, does not rule on that specific project in its judgment.”

It is a major blow to UEFA and FIFA with A22 already outlining their delight at the verdict.

The group’s CEO Bernd Reichart wrote on X, formerly Twitter: “We have won the #RightToCompete. The UEFA-monopoly is over. Football is FREE.

“Clubs are now free from the threat of sanction AND free to determine their own futures.

“For fans: We propose free viewing of all Super League matches.

“For clubs: Revenues and solidarity spending will be guaranteed.”

It is not to say this necessarily opens the door for the creation of a new super league in the immediate future, though.

The original clubs involved in the ESL proposal were Atletico Madrid, Barcelona, Real Madrid, Milan, Inter, Juventus, Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham.

However, the overwhelming condemnation from supporters to the idea meant that was quickly whittled down to just two – Real Madrid and Barcelona – who continue to back A22’s idea.

A statement from La Liga this morning made clear their continued opposition to the idea.

It read: “Today, more than ever, we reiterate that the “Super League” is a selfish and elitist model.

“Anything that is not fully open, with direct access only through the domestic leagues, season by season, is a closed format.

“European football has spoken. Listen.”

In the UK, the impending introduction of an independent regulator is also set to make it harder for any of the Premier League’s ‘big six’ to join a breakaway competition.

New scheme to help find work for disabled people in Greater Manchester

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Thousands of people with health conditions will receive help to find work in Greater Manchester.

A new scheme known as the Working Well Individual Placement and Support in Primary Care (WW:IPSPC) programme, supports adults who have a physical or mental health disability to move into employment.

In-work support is also available to people who are working but need help to maintain their job.

The Growth Company, alongside subcontractor Groundwork, are delivering the programme which will see 40 employment specialists working closely with NHS Primary Care clinical teams to offer wraparound support.

A phased roll-out is underway with teams now in place in Manchester, Rochdale and Salford with Bolton, Bury, Tameside, Oldham, Stockport, Trafford, and Wigan to follow over the coming months.

Commissioned by the Greater Manchester Combined Authority (GMCA), the programme aims to help 1,500 adults across the region between now and March 2025.

WW:IPSPC will be delivered as part of GMCA’s wider Working Well portfolio which has a suite of different programmes to meet needs around health and employment.

It aims to help people move into work quickly with personalised employment support and advice integrated with their normal health treatment.

Participants receive ‘place and train’ employment support, and they are referred onto the scheme by healthcare professionals such as GPs, or can put themselves forward.

Employment specialists will offer flexible one-to-one tailored support including rapid job search, liaising with employers, help with benefits, and bespoke careers advice based on skills and abilities.

Rochelle Seddon, operations manager at The Growth Company, said: “What really sets WW:IPSPC apart is its holistic approach. Our team of dedicated employment experts will be integrated into NHS teams, to ensure that physical and mental health needs are considered every step of the way.

“This means that when, for instance, a GP refers an individual to an NHS clinician for mental health support, our specialists will work closely with the healthcare professional to provide tailored employment assistance.

“And the support doesn’t just stop when someone finds a job – we will give ongoing assistance once individuals are in work to ensure employers are best supporting their needs. This really will make a tangible difference in the lives of those facing health-related employment challenges, ensuring they have the tools and support needed to succeed in the workforce.

“We are excited about the positive impact this programme will have on the lives of individuals and the Greater Manchester community as a whole. It will really help to build a more inclusive workforce where everyone has the opportunity to contribute their skills and talents.”

The launch of IPSPC in the region comes as a recent report from The Chartered Institute of Personnel and Development found that the number of workers taking sick leave has hit a 10-year high, with the average employee taking 7.8 days of sick leave during the past year – the most sick leave in more than a decade.

Michelle Leeson (pictured), managing director of GC Employment, said: “The launch of this service couldn’t come at a more critical juncture, with the recent report highlighting the increasing need for such a programme. What’s unique about WW:IPSPC is that support is also available to those who are off work sick and also those in work who are struggling with their health.

“We know that many individuals with mental and physical health conditions want to work but need that extra bit of support and help. Through WW:IPSPC, we aim to empower adults in Greater Manchester, helping them overcome barriers and find meaningful, long-term work opportunities.

“At a time when the challenges of health and work have never been more pronounced, this programme’s integrated approach aligns perfectly with responding to the needs of our residents. It is not just about finding jobs but also about providing the necessary support for individuals to thrive in their chosen careers while managing their health effectively.”

Pop Specs: Setting a New Paradigm in Eyewear with Swift Service, Fair Prices, and Trendy Styles

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Pop Specs is ushering in a new chapter in the eyewear sector with its innovative approach to glasses shopping. Say goodbye to protracted waiting times and hidden costs – Pop Specs is reshaping the way we buy eyewear.

In the traditional eyewear purchasing experience, customers often face a wait of up to two weeks. Pop Specs is challenging this convention with advanced technology that enables the production of glasses in a mere 20 minutes. This rapid service is a game-changer, particularly for those who cannot afford the luxury of waiting for new glasses.

The distinctiveness of Pop Specs lies not only in its speed but also in its straightforward pricing model. Frustrated with complex pricing and extra charges? Pop Specs offers a one-price-fits-all approach to all its frames. There are no unforeseen fees or hidden charges, ensuring transparent and consistent pricing for every model.

Central to Pop Specs’ philosophy is the principle of affordability. The brand’s mission is rooted in the conviction that trendy eyewear should be accessible without financial burden. Pop Specs stays committed to keeping prices within reach, making stylish glasses available for everyone.

Dan, the Founder of Pop Specs, passionately describes the mission: “Pop Specs is not just a brand; it’s a movement. We’re challenging the status quo of the eyewear industry, making it faster, clearer, and more accessible. Waiting for weeks to get your glasses is a thing of the past. With Pop Specs, you can walk in, choose your frames, and walk out in 20 minutes – it’s that simple.”

Pop Specs’ collection features an array of styles catering to various tastes. Whether it’s classic or avant-garde designs, Pop Specs offers more than vision correction; it’s about making a fashion statement.

The Pop Specs store is an experience in itself – a fusion of style and expediency. The store’s modern and inviting ambiance offers customers a relaxed environment to explore an extensive selection of eyewear.

Be part of the revolution and see a novel way of purchasing glasses. Pop Specs is not merely changing the game – it is creating a new benchmark. For information on store locations, visit: https://pop-specs.com/stores/.

Benefits of airless pump bottles in cosmetics: Revolutionising product preservation

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In the realm of cosmetics, the choice of packaging is as crucial as the formulation itself. Airless pump bottles have emerged as an innovative solution revolutionising how beauty products are preserved and dispensed.

These bottles not only maintain product integrity but also elevate the user experience, offering numerous advantages that traditional packaging often lacks.

Preserving potency and freshness

Airless pump bottles are designed to minimise exposure to air, significantly reducing the risk of product oxidation and contamination.

By preventing air from entering the container during dispensing, these bottles effectively preserve the potency and freshness of creams, serums, lotions, and other cosmetic formulations. This ensures that every pump delivers the product at its optimum quality, maintaining its efficacy from the first use to the last.

Enhanced shelf life

The airless pump mechanism eliminates the need for a traditional tube or straw, minimising product residue and waste. This airtight system prolongs the shelf life of cosmetics by preventing bacterial contamination and exposure to external elements. As a result, your favorite creams and lotions remain usable for an extended period without compromising their effectiveness.

Precise and hygienic dispensing

Unlike traditional packaging that often requires shaking or squeezing to access the product, airless pump bottles deliver a precise and controlled dosage with each pump.

This feature not only ensures consistent product distribution but also maintains a high level of hygiene. Users need not worry about product spillage or germ contamination, as the mechanism protects the formula from external pollutants.

User-friendly and eco-conscious

These bottles are user-friendly and travel-friendly, as they are typically designed to be compact and easy to handle. Additionally, the pump’s ability to dispense nearly all of the product reduces wastage, making airless pump bottles an eco-conscious choice.

Applications across cosmetic products

Airless pump bottles find application in various cosmetic products, including moisturizers, anti-aging creams, serums, foundations, and eye creams. Their versatility and effectiveness make them an ideal choice for preserving the integrity and quality of a wide range of formulations.

BeautySourcing: Your destination for quality airless pump bottles

BeautySourcing connects cosmetic brands and manufacturers with a curated selection of premium airless pump bottle suppliers. Our platform offers a diverse range of options, ensuring that your brand has access to high-quality, innovative packaging solutions that meet your specific needs.

Conclusion

Airless pump bottles have redefined cosmetic packaging, offering enhanced preservation, precise dispensing, and prolonged product life. Their ability to maintain product integrity and improve user experience has made them a staple in the cosmetics industry.

By partnering with reputable suppliers through BeautySourcing, brands can elevate their packaging game, ensuring that their products remain fresh, potent, and appealing to consumers.

Haaland returns to training in boost for Manchester City

Erling Haaland returned to training on Wednesday, increasing his chances of being available for Manchester City’s festive fixtures.

The Norway striker has not played since sustaining a foot injury in the build-up to the win at Luton on December 10. He is with the City squad in Saudi Arabia for the Club World Cup but won’t play in Friday’s final against Fluminense after being removed from the final 23-man squad.

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His return to the grass is a boost for Pep Guardiola with City’s next domestic fixture coming on December 27 when they meet in-form Everton at Goodison Park.

Kevin De Bruyne is also fighting to be fit for the trip to Merseyside after four months out with a hamstring injury.

Speaking after Tuesday’s defeat of Urawa Reds in the Club World Cup semi-finals, Guardiola said: “Kevin started training yesterday and tomorrow he trains with us, it’s four months. He is getting better.”

City will head to Goodison 10 points off top spot if Liverpool win their next two league games – against Arsenal on Saturday and at Burnley on Boxing Day.

Striving for Equality: Challenges and Progress in Workplace Rights

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In the evolving landscape of the modern workplace, the pursuit of equality has become a focal point for organisations and employees alike. As businesses recognise the importance of fostering diverse and inclusive environments, the spotlight is on the challenges and progress in achieving equality rights in the workplace.

Engaging a skilled settlement agreement lawyer is essential when navigating an equality issue in the workplace, ensuring legal expertise to negotiate and secure fair resolutions that uphold the rights and dignity of all parties involved.

The Current Landscape: Challenges in Equality

While strides have been made towards workplace equality, challenges persist. Gender disparities, for instance, continue to be a pressing issue. Recent studies reveal that women, on average, still earn less than their male counterparts for the same work. Despite efforts to bridge the gender pay gap, there is a clear need for more comprehensive measures to ensure fair and equitable compensation.

Moreover, the underrepresentation of certain demographics in leadership roles remains a concern. Ethnic and racial minorities, as well as individuals with disabilities, often face barriers to career advancement. The lack of diversity in top-tier positions not only hinders equal opportunity but also diminishes the richness of perspectives within decision-making processes.

Discrimination, whether overt or subtle, persists in workplaces around the United Kingdom. Instances of unequal treatment based on age, sexual orientation, and religion are reported, highlighting the need for a cultural shift within organisations. Tackling unconscious bias through training and awareness campaigns is a crucial step towards fostering an environment where every employee feels valued and respected.

Legal Framework: Protecting Equal Rights

The legal framework underpinning workplace equality in the UK has seen significant advancements. The Equality Act 2010 serves as a cornerstone, protecting against discrimination on the grounds of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.

Despite this legal foundation, enforcing equality rights remains a challenge. Many cases go unreported due to fear of retaliation or a lack of awareness about available recourse. Strengthening avenues for reporting and ensuring whistle-blowers are protected are crucial steps to address this issue.

In recent months, there have been calls for updates to legislation to address emerging challenges, such as discrimination in remote work settings. As the nature of work continues to evolve, lawmakers are urged to consider amendments that reflect the realities of the contemporary workplace.

Corporate Initiatives: Paving the Way for Progress

Several companies in the UK are leading the charge in promoting equality and diversity. Recognising that a diverse workforce is not only a moral imperative but also a strategic advantage, these organisations are implementing innovative initiatives to foster inclusivity.

Flexible working arrangements have gained prominence, enabling employees to better balance work and personal responsibilities. This has proven particularly beneficial for women, allowing them to navigate career progression without sacrificing family commitments. Forward-thinking companies are also investing in mentorship and sponsorship programs to support underrepresented employees in their career journeys.

Transparency in pay reporting has become a powerful tool in holding organisations accountable for their commitment to equality. Companies are increasingly disclosing gender pay gaps, prompting internal discussions and external pressure for corrective action. This trend is expected to continue, with an emphasis on broader reporting that includes other diversity metrics.

Technology and Equality: An Unlikely Alliance

Advancements in technology are playing a pivotal role in promoting workplace equality. The rise of artificial intelligence (AI) is being leveraged to eliminate bias in hiring processes, ensuring that recruitment decisions are based on merit rather than preconceived notions. AI algorithms are designed to identify and rectify discriminatory patterns, contributing to fairer and more diverse workplaces.

Collaboration tools and remote work technologies have also democratised access to job opportunities. Geographical constraints are becoming less relevant, allowing individuals from diverse backgrounds to participate in the job market on an equal footing. However, it is essential to address the digital divide to ensure that everyone has the tools and connectivity needed to fully benefit from these technological advancements.

Looking Ahead: The Road to True Equality

As the UK navigates the complex terrain of workplace equality, a collective commitment is required from businesses, policymakers, and individuals. Establishing a culture that values diversity and inclusion is not only a legal obligation but also a moral imperative that contributes to the success and sustainability of organisations.

In the coming years, the focus must shift towards addressing intersectionality—the interconnected nature of social categorisations such as race, gender, and disability. Recognising the unique challenges faced by individuals at the intersections of multiple identities is essential for creating truly inclusive workplaces.

The journey towards workplace equality is ongoing, marked by both challenges and encouraging progress. With a continued emphasis on legal frameworks, corporate initiatives, and leveraging technology responsibly, the vision of a workplace where everyone is treated equitably and has the opportunity to thrive is within reach. The commitment to equality is not just a professional responsibility; it is a collective investment in a future where diversity is celebrated, and every individual has the chance to reach their full potential.

Navigating Success: The Impact of Leaflet Distribution in Manchester

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In the bustling cityscape of Manchester, where commerce and culture converge, businesses are turning to a tried-and-true marketing method to make their mark – leaflet distribution. This traditional approach has proven to be a dynamic and effective means of engaging the diverse and vibrant population that defines Manchester. In this article, we will explore the unique advantages of leaflet distribution in Manchester, examining how businesses can leverage this strategy to reach their target audience in a city that never sleeps.

Manchester’s Dynamic Landscape: A Target-Rich Environment

As one of the UK’s largest and most dynamic cities, Manchester presents a diverse market for businesses of all sizes. From the vibrant Northern Quarter to the bustling business district, each neighbourhood has its own unique character and demographic makeup. This diversity provides an opportunity for businesses to tailor their marketing efforts to specific areas, making leaflet distribution in Manchester a strategic and effective choice.

Precision and Local Relevance

One of the key strengths of leaflet distribution in Manchester lies in its precision and local relevance. Businesses can strategically choose areas that align with their target demographics, ensuring that their message reaches those most likely to be interested in their products or services. Whether promoting a local event in Deansgate or announcing a new restaurant in Spinningfields, leaflet distribution in Manchester allows for targeted and geographically specific campaigns.

The Human Touch: Tangible Connection in a Digital World

In a time dominated by digital communication, the visible nature of leaflets provides a refreshing and impactful way for businesses to connect with the people of Manchester. Handing out leaflets in key locations or through targeted door-to-door distribution allows businesses to create a personal connection that transcends the virtual realm. In a city known for its sense of community, this human touch can make a lasting impression on residents and visitors alike.

Local Engagement and Community Building

For businesses looking to establish a strong presence within the local community, leaflet distribution in Manchester is a powerful tool. Whether it’s a local business in Chorlton or a cultural event in the creative hub of Ancoats, leaflets offer a direct line to the people who make Manchester the vibrant city it is. The ability to share information about grand openings, special promotions, or community initiatives through leaflet distribution enables businesses to become an integral part of the local fabric.

Strategic Partnerships: Leveraging Leaflet Distribution Companies in Manchester

Many businesses are turning to leaflet distribution companies for their expertise in navigating the intricacies of a city as diverse as Manchester. A leaflet distribution company in Manchester brings valuable local knowledge to the table, helping businesses refine their strategies and identify optimal distribution areas. These specialised companies can handle everything from designing eye-catching leaflets to executing precise distribution plans, ensuring businesses can focus on their core operations while leaving the logistics to the experts.

Enhancing Efficiency and Effectiveness

The collaboration with a leaflet distribution company in Manchester enhances the efficiency and effectiveness of marketing campaigns. These companies often leverage advanced analytics tools to track the performance of leaflet distribution, providing businesses with valuable insights. From distribution rates to customer responses, the data-driven approach facilitated by these companies enables businesses to make informed decisions and continually refine their strategies for maximum impact in the Manchester market.

Sustainability and Success: Responsible Leaflet Distribution in Manchester

While leaflet distribution offers businesses a direct and certain way to reach their audience, it’s crucial to consider sustainability. In a city that values environmental responsibility, businesses engaging in leaflet distribution in Manchester should explore eco-friendly printing options and promote responsible disposal practices. By aligning marketing efforts with the city’s values, businesses can enhance their reputation and build trust with the environmentally conscious population.

Succeeding in a City of Innovation

Leaflet distribution in Manchester is more than a marketing strategy; it’s a dynamic tool that allows businesses to navigate the complex landscape of this vibrant city. From the precision of local targeting to the human touch of physical engagement, leaflets offer a unique and impactful way for businesses to connect with the diverse and dynamic population of Manchester. By strategically employing leaflet distribution and partnering with experts in the field, businesses can carve a path to success in a city that thrives on innovation and community spirit.

South Africa v India, 3rd ODI: Preview, expected line-ups, how to watch and prediction

The State of Play

South Africa hold the momentum after an impressive eight-wicket win in the 2nd ODI that levelled the series and set up a tantalising decider tomorrow in Paarl.

Opener Tony de Zorzi was the hero, helping the Proteas chase down their victory target of 212 with a superb 119 not out. Amazingly, his knock was greater than South Africa’s three previous ODI scores as a team against India – 116 (Johannesburg), 83 (Kolkata), 99 (Delhi).

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This series was all about players putting their hands up at the start of a new World Cup cycle and De Zorzi has done exactly that, as has pace bowler Nandre Burger who took three for 30 as India were skittled in Gqeberha for 211.

That total was restricted due a batting collapse that saw the last eight India wickets fall for just 97. Despite that, batting coach Sitanshu Kotak has already said there will be no change in approach from his side.

Team News

South Africa are likely to name an unchanged team given they have the momentum heading to Paarl.

India don’t have many options, particularly after releasing batter Shreyas Iyer to aid his preparation for the forthcoming Test series. Rajat Patidar may come in for Tilak Varma.

Expected line-ups

South Africa: R Hendricks, De Zorzi, Van der Dussen, Markram (c), Klaasen (wk), Miller, Mulder, Maharaj, Burger, Williams, B Hendricks

India: Gaikwad, Sudharsan, Rahul (c), Patidar, Samson (wk), R Singh, Patel, Yadav, A Singh, Khan, Kumar

What they said

South Africa captain Aiden Markram on the improved performance in the 2nd ODI
“That was not an acceptable performance [in the first game]. We let ourselves down in the first game. Strong emphasis to chase well, and the mindset was to chase it down well. Much more confident unit, I would assume, after tonight.”

India captain KL Rahul on the prospect of a decider
“We trust the players to come up with their own gameplan. Games like this will help them learn and get better as a cricketer.”

When and how to watch

The third and final ODI takes place in Paarl, starting at 1100 (UK time). It can be watched in the UK on Sky Sports Cricket and Sky Sports Main Event from 1030.

Prediction

The opening partnership of Reeza Hendricks and De Zorzi has breathed new life into South Africa. And with India missing a host of big-name players, expect the Proteas to build on Tuesday’s win and complete a series triumph.

Manchester creative agency expands senior team

Unite and Create has bolstered its team appointing Alex Frost (pictured) as senior video lead following a period of new client acquisitions.

Frost will lead on Unite’s video production department, as part of the creative agency’s integrated offering which also includes live events, creative communications and digital marketing.

The appointment will accommodate for the growing demand for creative video content and will service its growing client roster which includes Spotify, Manchester Metropolitan University and Morgan Sindall.

Core projects

As part of the newly created position, Frost will work closely with the company’s core project management team as well as its network of over 200 freelancers.

Frost joins the team with over 10 years’ experience shooting, producing and editing high quality video content for household name brands including Superdrug, Shell and the NHS, for audiences on both a national and global scale.

This latest appointment bolsters the creative agency’s core project management team to seven team members.

The business was established in 2020 by Dan Laurence and Chris Hobson and operates on an agile freelance business model which leverages the expertise of hundreds of freelancers to provide a bespoke account team tailored to each project.

Alex said: “The opportunity to work with the talented team and fantastic client roster at Unite and Create was an offer I couldn’t refuse. The business has achieved so much in a short amount of time and I’m looking forward to building on this creative success and playing a key role in producing high calibre video content and delivering something truly unique and exciting for clients.”

Commitment

Dan Laurence, founding director at Unite and Create said: “Alex’s appointment demonstrates our commitment to creating innovative video content for our clients that we can be proud of, and we’re thrilled to welcome him to our team.

“He’s joining the agency at a pivotal time, as we’ve expanded our client portfolio over the past 12 months. We’re looking forward to further enhancing Unite and Create’s offering, producing even more ground-breaking creative work to truly make an impact for the brands we work with.”