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Quooker UK opens Manchester HQ following £5.5M investment to drive five-year growth plan

Helen Greaney
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0
Quooker UK opens Manchester HQ following £5.5M investment to drive five-year growth plan

Quooker UK has officially unveiled its new purpose-built headquarters with experience centre in the heart of Manchester, marking a major milestone in the brand’s expansion journey.

This launch follows a strategic £5.5 million investment, aimed at driving innovation, operational excellence, and long-term growth. With turnover expected to break the £100 million mark this year, Quooker UK is now focused on doubling the size of the business over the next five years.

Located at Beaumont Buildings, Great Ducie Street in Manchester, the new Experience Centre offers trade professionals and consumers alike the opportunity to explore Quooker’s full range of multifunctional taps, including the Fusion, Flex, Front, and Nordic collections. Visitors can experience first-hand the convenience of instant boiling, chilled, and sparkling water – all from a single tap.

The opening was celebrated during Quooker’s Summer Event and featured exclusive offers, product demonstrations, and refreshments.

Experience Centre 1 straight stools XT552628

Kitchen table to market leader

Stephen Johnson, managing director of Quooker UK & Ireland, reflected on the brand’s humble beginnings during his keynote speech at the Summer Conference. “When I started Quooker UK, my office was my kitchen table. No headquarters with experience centre. No team. Just belief in the product and a determination to do things right,” he said.

“This investment is about building the future not just for Quooker, but for our customers, partners, and the planet,” said Johnson. “We’re committed to doubling our impact while staying true to the values that got us here.”

From driving across the country with taps in the boot of his car to building a £100 million business with over 700,000 Quooker systems installed in UK homes, Johnson’s story is one of grit, resilience, and vision. “This new HQ is not just a building. It’s a launchpad. A symbol of ambition,” he added.

Built on GROWTH

The Manchester headquarters embodies Quooker’s core philosophy of GROWTH, which Johnson defines through six pillars: Graft, Resilience, Ownership, Winning, Trust, and Humility. These values underpin the company’s expansion into direct-to-consumer channels, logistics, technology, and sustainability.

The new space also reflects Quooker’s culture, one that has earned it the Employee of the Year award two years running and its relentless pursuit of excellence, including goals like a 5-star Trustpilot rating and resolving every customer issue on the first call.

With the UK smart kitchen market projected to grow by 12% annually, Quooker’s multifunctional taps are meeting rising demand for convenience, sustainability, and design-led innovation.

Looking ahead

As Quooker UK enters its next chapter, the Manchester headquarters stands as a testament to the brand’s continued momentum and ambition. With a strong team and a clear vision, the company is focused on driving innovation, expanding its reach, and delivering exceptional service to customers and partners across the UK.

The headquarters with experience centre is open to trade partners, designers, and consumers, offering immersive experiences and expert advice. It’s a space designed not only to showcase products but to foster collaboration and inspire the future of kitchen innovation.

Tap finishes new office

In addition to its physical presence, the HQ features a dedicated virtual area, enabling partners and consumers outside the region to connect directly with the brand through live one-to-one experiences. This digital extension ensures that Quooker’s expertise and product demonstrations are accessible nationwide, regardless of location.

Quooker sees the use of video technology as a strategic objective not only for sales and training, but also for remote diagnostics and service support. By leveraging live video, the team can identify issues on-site and streamline the resolution process, making service calls more efficient and customer-friendly.

Book your visit, virtual or in-person and experience the future of kitchen innovation:

📍 Beaumont Buildings M3 1PQ

🕒 Monday – Friday: 9am-5pm | Saturday: 10am-2pm

🌐 www.quookeruk.co.uk

The benefits of accepting multiple currencies in your online store

Helen Greaney
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0
The benefits of accepting multiple currencies in your online store

In the ecommerce industry, you must always be looking for ways to modernise
your store, provide the best experience for customers, and stand out from the
crowd.

Ecommerce can be fiercely competitive, so ecommerce owners should make continuous improvements that will help them achieve success. In 2025, one of the best ways to improve your business is to accept multiple currencies as payment.

This post will explore how adopting global payment solutions can help improve key areas, including customer experience, sales, and brand trust. Read on to find out more.

Expanding your customer base beyond the UK

One of the biggest benefits of accepting multiple currencies is that it opens your store to the world and removes barriers for international shoppers. This allows UK businesses to attract and retain global customers, which can help them cast a much wider net and enhance brand awareness.

There is a growing importance of localised shopping experiences in Europe, the US, and Asia, so global payment solutions are a smart upgrade for e-commerce owners in 2025.

Many ecommerce stores limit themselves to domestic customers only, which can hold many back from their potential, particularly during a time when many online shoppers purchase from countries all over the world.

Boosting Customer Trust & Conversion Rates

Transparent, local pricing can help customers feel confident when checking out at your online store. This helps improve conversion rates and reduces shopping cart abandonment – a great source of frustration for ecommerce stores.

Consumers will feel more secure and will be more likely to complete a transaction when they look at a familiar currency, so there can be a powerful psychological effect that improves trust-building when local payment methods are made available.

Simplifying Operations & Reducing Hidden Costs

A single, integrated payment system can also help simplify operations and reduce hidden costs. These solutions can simplify a number of key areas, including accounting, reporting, and currency conversion. Modern payment solutions can also automatically handle exchange rates, settlements, and compliance across regions.

This can help an ecommerce business save time as well as reduce manual errors. By implementing a single, integrated payment system capable of handling international payments, online stores can simplify their operations while also opening their store up to the world.

As you can see, there are clear and wide-ranging benefits to accepting multiple currencies in your online store. By using a global payment solution, online stores can attract customers from all around the world and significantly expand their customer base. This is key to success in what can be a fiercely competitive industry.

Beyond this, these solutions can also help boost customer trust and improve conversion rates while also simplifying business operations and reducing hidden costs. Essentially, this makes this a smart business upgrade that could help you reach new levels of success in 2025.

10 Reasons to visit Arighi Bianchi this Autumn

Helen Greaney
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0
10 Reasons to visit Arighi Bianchi this Autumn

If you’re looking to make your space extra cosy and stylish this season, a visit to Arighi Bianchi in Macclesfield is a must.

Plus the furniture and home décor store is offering everyone the chance to win a seven-night cruise through the Norwegian Fjords in partnership with Henbury Travel.

WIN Norway Comp digital copy

This winter, Arighi Bianchi invites customers to escape to the home of the Northern Lights with its latest destination-inspired campaign, Postcards From Norway, featuring new furniture and accessories collections.

Drawing on Norway’s striking winter landscapes, serene design sensibility and quiet luxury, the collection celebrates natural textures, warm minimalism and the timeless art of cosiness. As the next chapter in Arighi Bianchi’s ongoing Postcards From… series, Postcards From Norway continues the brand’s journey of exploring global destinations through interiors – offering customers an immersive seasonal edit that blends storytelling, style and the spirit of adventure.

To celebrate the launch, Arighi Bianchi is offering one lucky winner and guest the chance to experience Norway’s beauty first-hand with an unforgettable cruise through the majestic Norwegian Fjords. Enter the competition by completing an entry form in store or via: www.arighibianchi.co.uk/blogs/events/win-a-7-night-cruise-to-the-norwegian-fjords

IMAGES BEST AB Norway 0925 012 fire NEW

The new range features authentic, handcrafted décor designed to bring warmth and wellbeing through natural textures, timeless traditions, and just the right touch of hygge that aligns perfectly with contemporary Norwegian interior design.

The new range features authentic, handcrafted décor designed to bring warmth and wellbeing through natural textures, timeless traditions, and just the right touch of hygge that aligns perfectly with contemporary Norwegian interior design.

Casa Accessories Lounge at Arighi Bianchi

There’s also an array of seasonal accessories within the store’s Casa Accessories Lounge – from scented candles and diffusers to Christmas decorations. For seasonal dinner parties, there’s everything needed to create a showstopping tablescape (including rechargeable table lamps); find Christmas gifts for the whole family and friends; and add luxurious layers to your space with its sumptuous textured throws, cushions and rugs.

IMAGES BEST AB Norway 0925 059 1

The entire store is full of 2025’s hottest décor trends, including curvy furniture, coffee tables, and dining sets; and Arighi’s re-launched Interiors Department is now fully open to explore a curated collection of premium fabrics, curtains, wallpapers, cushions, blinds, and soft furnishings from the UK’s leading brands. Arighi Bianchi has also launched a cutting-edge Sofa Configurator tool, which allows you to create your dream sofa to suit your style and fit your space.

Caffè AB at Arighi Bianchi

Caffè AB, serving fresh Grind coffee, homemade cakes, Baked By Bean treats, Norwegian-inspired dishes and luxury hot chocolates, makes an ideal brunch or lunch stop; and a pre-bookable festive menu is available from Monday, November 17.

From the frosted landscapes of Norway to the festive lights of Macclesfield, step inside Arighi Bianchi this season and rediscover the quiet joy of living beautifully.

What’s on: 

  • Festive Shopping Event in partnership with Cheshire Life: Thursday, November 6, 5-9pm (tickets available via the website): Enjoy live entertainment, after-hours browsing, pop-ups from local brands, and a special appearance from author, TV presenter and playwright Suzan Holder, who’ll share stories from her new book What Would Dolly Do?
  • Arighi’s Autumn Savings Event – runs until Sunday, November 16, with up to 30% off all departments.
  • Christmas Family Fun Day – December 13, 10am-4pm: A magical day for the whole family with festive treats and seasonal activities for all ages.
  • In-store promotions & competitions throughout the Autumn/Winter season

Key qualities of ‘the best’ IB school in Singapore

News Desk
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Key qualities of ‘the best’ IB school in Singapore

The International Baccalaureate (IB) Programme is a globally recognised educational framework designed to develop students who are intellectually curious and well-prepared for future challenges.

Unlike mainstream schools, which focus primarily on national curricula and standardised assessments, the IB emphasises a globally focused education and the holistic development of children.

In an IB school,n students engage in interdisciplinary subjects, community service, and independent research, which equip them with real-world abilities and a more comprehensive outlook. With its focus on both academic rigor and personal growth, the IB provides an educational approach that equips students to navigate higher education and diverse cultural environments effectively.

For those who are considering an IB school, choosing the right one involves more than just reputation or location. It requires understanding the qualities that define a top-tier IB education, particularly those that foster academic excellence, personal growth, and global readiness.

In the following sections, we’ll explore these key characteristics to help parents make informed decisions about their child’s education.

Nurtures Critical Thinking and Creative Solutions

A hallmark of top IB schools is their emphasis on developing students’ critical thinking and problem- solving abilities. The curriculum is designed around inquiry-based learning, where students are encouraged to ask meaningful questions and analyse complex information, as well as develop evidence-based solutions. For example, group projects and interdisciplinary assignments allow learners to consider multiple perspectives while applying theoretical concepts to real-world scenarios.

This approach ensures that students are actively engaging with knowledge rather than passively absorbing it, which builds confidence and prepares them to face academic and professional challenges effectively.

Parents looking for one of the best IB schools in Singapore should prioritise institutions that consistently nurture these higher-order thinking skills.

Fosters Independent Learning and Self-Motivation

Another defining quality is the encouragement of independent learning. While teachers guide students through the curriculum, the IB Programme requires students to take responsibility for their own progress, from planning research projects to managing deadlines for extended essays.

This structure teaches students to set goals, evaluate their own work, and seek resources proactively. IB schools also emphasise self-motivation and initiative, helping students build habits that promote lifelong learning as well as skills that remain valuable well into higher education and beyond.

Equips Learners for Success in Top International Universities

The rigorous academic framework of IB schools positions students for admission to leading universities around the world. Beyond academic achievement, students develop writing, research, and analytical skills while participating in extracurricular activities that demonstrate leadership and initiative.

Guidance counsellors at top IB schools provide personalised support in navigating university requirements, preparing applications, and exploring scholarship opportunities. Through this combination of academic rigor and holistic development, students gain a strong foundation to excel in diverse higher education environments.

Promotes Cultural Awareness and Multilingual Skills

In a globally connected society, the ability to understand and appreciate different cultures is an important skill. The IB curriculum supports this by encouraging students to learn a second language and engage with various cultural contexts, which strengthens their capacity to communicate thoughtfully and respectfully with people from diverse backgrounds.

This focus on international-mindedness extends beyond language acquisition; it is woven into literature studies, classroom discussions, and projects with a cosmopolitan focus. As students grow more empathetic and adaptable, they are better equipped to navigate multicultural workplaces and contribute meaningfully to global communities, useful whether
one is to be based in Singapore or overseas in the future.

Prepares Students for a Globalised, Rapidly Changing World

The best IB schools actively prepare students to thrive in an interconnected and fast-evolving world. Programs such as Creativity, Activity, Service (CAS) and experiential learning initiatives give students opportunities to tackle real-life issues and inspire them to create positive change. Through these experiences, learners develop critical life skills, including collaboration and problem-solving.

Engaging with global issues and technology-driven projects ensures that students can think innovatively and respond effectively to change, equipping them with the tools needed to succeed in diverse professional and social environments.

Develops Holistic and Balanced Individuals

Beyond academics, IB schools emphasise personal growth and overall well-being. Students are encouraged to balance intellectual pursuits with physical, emotional, and creative development.

Participation in sports, arts, community service, and mindfulness programs fosters resilience, empathy, and emotional intelligence. These opportunities help students become caring, adaptable, and creative while cultivating qualities such as curiosity and courage. Ultimately, the best IB schools aim to nurture well-rounded individuals who can confidently navigate challenges, and make personal and career decisions with sound judgment.

Provides Strong Support Systems and Guidance

Recognising that the IB Programme can be demanding, the best IB schools in Singapore offer strong support systems to help students succeed in school and beyond. This includes experienced teachers, academic advisors, and counselling services who guide students through complex coursework, project deadlines, and personal challenges.

Many schools also provide mentorship programs, peer support groups, and study resources to ensure that students have the tools they need to thrive. Through this combination of high expectations and attentive support, these schools create an environment where
students can work toward big goals while staying grounded and healthy.

When it comes to searching for the best IB school in Singapore, look for institutions that equip students with the skills and mindset to thrive academically, socially, and globally. These schools create an environment where students are encouraged to explore, grow, and engage meaningfully with the world, empowering them to develop into capable and thoughtful individuals ready to make a positive impact.

The role of omnichannel communication in strengthening service delivery for critical infrastructure

Helen Greaney
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The role of omnichannel communication in strengthening service delivery for critical infrastructure

Critical infrastructure systems support essential services such as power, water, transport, and healthcare. Because these sectors are interconnected, reliable communication is vital for smooth coordination and quick responses during emergencies.

Traditional communication methods often operate separately across teams and channels, which slows the flow of important information. Omnichannel communication addresses this by unifying voice, email, chat, and other platforms into one system, ensuring faster and clearer communication across all levels of operation.

What may seem like a simple upgrade is, in fact, crucial for maintaining the resilience of these systems. And when supported by artificial intelligence (AI)-powered contact centres and integrated service management tools, omnichannel systems become even more effective at managing incidents and maintaining coordination. In this article, we explore how omnichannel communication enhances service delivery and reliability across critical infrastructure sectors.

  1. Establishes a Unified Communication Framework for Seamless Interoperability

Critical infrastructure sectors often rely on different communication systems that operate across various frequencies, networks, and devices. This can make coordination difficult, especially when quick information sharing is required. Omnichannel communication platforms help overcome these challenges by integrating all communication tools into one system, allowing messages and updates to move freely between departments, agencies, and field teams.

By enabling interoperability, omnichannel systems ensure that operators can connect instantly regardless of the technology they use. This integration helps prevent miscommunication and guarantees that important updates reach the right people at the right time. The result is a smoother exchange of information, which is essential for maintaining operational stability and supporting quick decision-making in critical situations.

  1. Integrates with Service Management Tools for Efficient Operations

Omnichannel communication becomes even more powerful when integrated with service management tools. This connection allows reported issues or faults to be automatically logged, assigned, and tracked until they are resolved. Whether it’s a power outage or a network failure, the process moves faster because every communication triggers an actionable task that is visible to all relevant teams.

This integration also promotes accountability and transparency. Managers can monitor the progress of each incident in real time, ensuring that no request is missed or delayed. By combining communication and task management, organisations can improve overall response times and maintain consistent service delivery across their operations.

  1. Strengthens Frontline Responsiveness through AI-Powered Contact Centres

AI-powered contact centres serve as the core of modern omnichannel systems. They manage a wide range of incoming communications from customers and internal teams, using artificial intelligence to categorise and route messages automatically. This ensures that each query or update reaches the appropriate team promptly, reducing confusion and delays.

Beyond routing, AI systems can detect spikes in calls or messages, analyse patterns, and even identify potential issues before they escalate into major problems. This level of automation enables human agents to focus on complex or high-priority cases. Overall, these capabilities create a more responsive communication framework that efficiently manages both everyday queries and large-scale incidents.

  1. Improves Situational Awareness and Decision-Making

Omnichannel communication platforms give operators a unified view of what is happening across their networks by consolidating voice, chat, email, and other digital channels. Having all this information in one place enables teams to monitor ongoing activities and share updates in real time. This unified visibility helps reduce confusion and ensures that decisions are made based on accurate and up-to-date information.

With built-in analytics and reporting tools, these platforms can also identify trends and highlight recurring issues. Decision-makers can use these insights to prioritise resources, refine workflows, and anticipate problems before they escalate. This data-driven approach promotes continuous improvement and reinforces the overall reliability of essential services.

  1. Enhances Continuity and Resilience During Emergencies

During emergencies such as natural disasters or cyber attacks, communication systems can quickly become overwhelmed or disrupted. Omnichannel platforms counter this by providing multiple ways to send and receive information, ensuring continuity even if one channel fails. This built-in redundancy strengthens an organisation’s ability to maintain control under pressure. As a result, teams can coordinate more effectively and keep critical services running despite adverse conditions.

  1. Optimises Customer and Public User Experience

For citizens and customers, omnichannel communication offers an easy and consistent way to reach service providers. Whether they contact a utility company through chat or phone, they receive the same level of service and access to real-time updates. This helps reduce frustration, especially during service interruptions such as power outages or transport delays. From the operator’s side, this approach ensures that customer concerns are logged and resolved promptly, regardless of the channel used. AI tools can also provide instant responses to common queries, improving response times and freeing human staff to focus on more complex issues.

  1. Facilitates Collaboration Across Agencies and Stakeholders

Many critical infrastructure sectors require close coordination between public agencies, private operators, and emergency responders. Omnichannel communication platforms support this by creating a shared environment where all stakeholders can exchange information and coordinate their actions in real time.

This integrated setup reduces duplication of effort and enhances overall situational coordination. It also ensures that everyone involved works from the same set of information, fostering transparency and trust between agencies, both of which are vital during high-pressure situations.

Building Resilient Services through Smarter Communication

As critical infrastructure systems grow more complex, the need for seamless and reliable communication becomes even more important. Omnichannel communication platforms bridge operational gaps and enhance coordination, improving responses during both routine operations and crises. Unifying information flow across all channels and stakeholders allows these systems to reinforce the reliability and resilience of essential services that communities depend on every day.

Industrial CT scanning explained: How 3D imaging is transforming quality control

News Desk
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Industrial CT scanning explained: How 3D imaging is transforming quality control

Industrial CT (Computed Tomography) scanning is a powerful technology that uses X-rays to look inside objects without harming them. Think of it like a very advanced X-ray machine.

Unlike a simple X-ray that gives a flat, 2D image, an industrial CT scanner creates a detailed 3D digital model of a part. It does this by taking hundreds of X-ray images as the part slowly rotates. These images are then combined by a computer to build a complete volumetric picture.

The main reason this technology is so important is its ability to perform non-destructive testing (NDT).  Before industrial CT, if you wanted to check a critical component for internal flaws like cracks or voids, you often had to break it open. This destructive testing was expensive, time-consuming, and meant that the part couldn’t be used afterward. 

Industrial CT scanning solves this problem by allowing manufacturers to see inside a part to check for defects, verify dimensions, and analyse its structure, all without ever damaging it. It provides a complete digital twin of the object, which is a massive leap forward for quality control.

How industrial CT scanning works

The process of industrial CT scanning begins by placing a part on a rotating stage, or turntable, located between an X-ray source and a detector.  The X-ray source emits a high-energy beam that goes through the part. Just like a flashlight’s beam, the X-rays pass through some materials more easily than others. Denser materials, like metal, block more X-rays, while less dense materials, like plastic or air, let more of them through.

As the part slowly rotates a full 360 degrees, the detector on the other side captures hundreds or thousands of 2D images, also known as radiographs. Each image shows a slightly different view of the part’s internal and external features. Finally, the true magic happens with the reconstruction software. 

This specialised program takes all those individual 2D images and uses complex math to “stitch” them together, creating a complete and highly detailed 3D volumetric model of the part. This digital model can then be rotated, sliced, and analysed from any angle on a computer screen.

Key applications and benefits in quality control

Industrial CT scanning offers a wide range of benefits that are transforming quality control. Here are a few:

Non-destructive inspection and defect detection

Industrial CT scanning lets manufacturers find hidden internal flaws like porosity (tiny holes), cracks, or voids inside materials like metal castings or plastic parts. This is vital for ensuring the structural integrity of a component, especially in industries where safety is critical, and a faulty part could have serious consequences. Since the scan doesn’t damage the part, every single component can be checked, not just a small sample.

Dimension metrology and part-to-CAD comparison

Once a part has been scanned, the resulting 3D digital model is incredibly accurate. This allows engineers to take precise measurements of both the outside and the inside of the part, including complex features that would be impossible to measure with traditional tools. This scan data can then be overlaid onto the original digital design, known as the CAD model, to instantly see if the manufactured part matches the intended specifications.

Assembly analysis

Instead of manually disassembling a complex product to check if all its internal components are properly aligned and fitted together, a single CT scan can show the entire assembly in 3D. This provides a clear virtual view of how everything fits, helping to quickly identify any issues with alignment or clearance.

Failure analysis and reverse engineering

If a product fails, a CT scan can reveal the exact location and nature of the defect that caused the failure, such as a hidden crack or a material inconsistency. Additionally, for older parts where the original design files no longer exist, a CT scan can accurately capture the part’s geometry to create a new digital model, a process known as reverse engineering.

Industries and future trends

Industrial CT scanning is being used across a wide range of industries where quality and reliability are critical. 

  • Aerospace: To inspect high-value parts like turbine blades, ensuring they are free of internal flaws that could lead to catastrophic failure. 
  • Automotive: To analyse engine blocks and other complex components to find defects before they ever reach the assembly line. 
  • Medical Devices: To guarantee the quality and safety of implants, surgical instruments, and other sensitive products. 
  • Additive Manufacturing (3D Printing): To validate the internal structure of printed parts, which often have complex, lattice-like designs.

The future of industrial CT scanning looks bright with exciting innovations. The integration of AI and machine learning is making the process smarter and faster by automatically identifying defects and improving the clarity of scan images. This will reduce the need for manual analysis and increase efficiency. 

There is also a push for faster scan speeds, which will eventually allow for in-line inspection. This means parts could be scanned as they move along a production line, enabling 100% quality control in high-volume manufacturing environments. 

Finally, advancements in technology are leading to a lower radiation dose, making the process safer for operators and more suitable for inspecting delicate or sensitive materials.

Conclusion

Industrial CT scanning has moved beyond a niche technology to become a fundamental tool in modern quality control. It provides a non-destructive way to see inside products, eliminating the need for costly and destructive testing methods. 

Social media brand collaborations: What’s changing in 2025

Helen Greaney
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Social media brand collaborations: What’s changing in 2025

Brand collaborations are now an integral part of social media strategies. In 2025, they are moving beyond trends, becoming more innovative, creative, and meaningful. There are several reasons for that, such as rising ad costs, falling organic reach, and audiences craving honesty and emotion.

Whether you are promoting a beauty product or a “write my essay” service, you will need to find the right partner to make your partnership shine in a modern business sphere. So, what are the particularities of a brand collaboration nowadays, and how can the overall process be organized smoothly so that only the winners will be in mutual projects? 

Brand collaboration trends to watch in 2025

From mutual reels to advertisement campaigns, brands are even more creative nowadays, coming up with outstanding ways to promote their products, such as B2B campaigns and businesses. Check out the latest trends and see useful tips on how to make the process even more effective. 

Co-creation as a new form of influence

These days, people connect to values and shared ideas, not just to a name or visuals. 

Instead of traditional advertising, businesses are turning to partnerships with creators, social initiatives, and artists. The best campaigns feel like part of the culture, not something trying to sell into it. Such an approach encourages the audience to give the brand a new meaning. 

Low-fi aesthetics and meme culture

Audiences have had enough of picture-perfect content. What feels real now works better — raw content, humour, and spontaneous moments. The best campaigns happen with local creators, meme accounts, and insider communities that speak the same cultural language as their followers.

Hyper-niche and local partners

Having a million followers no longer guarantees reach or sales. Real impact now comes from micro-influencers, local channels, and cultural spaces. They drive stronger engagement, deliver higher cost efficiency, and enhance authenticity and trust.

Collaborations based on values

What matters most is not the product, but the idea behind it — from human rights and inclusion to military support and cultural diplomacy. Campaigns like these transform emotional connections into long-term brand loyalty. Such collaborations work because people want to stand behind something meaningful, not just buy another item. When a brand’s actions match its message, audiences feel part of a shared purpose — and that feeling lasts long after the campaign ends.

AI as a creative partner

Artificial intelligence is becoming a common asset in co-marketing projects. Today, businesses work side by side with AI to craft AR filters, videos, texts, memes, and other types of content. It is fast, budget-friendly, and captures the audience’s attention. Nevertheless, you shouldn’t expect AI to do everything for you. Without proper human direction, it is pointless to use it in promotion campaigns. 

Cross-channel and long-term creative partnerships

One collaboration can create many touchpoints — social media, events, websites, emails, offline experiences, and even branded merch. The best campaigns bring every channel together, creating a smooth and consistent brand experience. You just need to keep in mind that each of these channels works in different ways and requires different approaches and tools. Nevertheless, when you combine everything together, you will see that all of these work. 

How to build a strong collaborative campaign

Brand collaborations are becoming an increasingly important tool for promotion. There are several reasons for this, but the clearest are that algorithms limit organic reach and paid promotion keeps getting more expensive. Most importantly, many brands have already built strong audiences over the years. Partnering with such companies delivers tangible, measurable results. Before you launch your next co-branded project, make sure to:

  • Choose partners with similar objectives and values. If you have the same goals, nothing will limit you from developing something special. 
  • Define clear goals — sales, reach, image, or charity. You can’t create a co-branded project devoted to it all. Move step by step and dedicate each of your campaigns to something unique and important for your business. 
  • Set roles, resources, and responsibilities from the start. You or your partner can’t do it all. You will need to divide roles and responsibilities and delegate some tasks to junior colleagues to focus on what’s more important right off the bat. 
  • Find the emotional tone that resonates with your audience. Conducting research and defining your target audience to narrow down the scope of your campaign. Hardly do you want to sell “write my essay” services to millennials seeking job opportunities. 

Once you tick all the boxes, you may expect outstanding outcomes. Just make sure you and your partner are on the same wavelength and create the right flow for your advertising. 

Final word

Social media collaborations in 2025 are not about noise — they are about connection. Brands that grow next year will be those that listen, experiment, and share real stories with real people. Partnerships will feel smaller, more personal, and built on trust rather than reach. Whether it is a beauty label or a tech start-up, success will depend on creativity and the purpose of both businesses. The tools may change — AI, memes, micro-creators — but what stays constant is the human side of it all: curiosity, empathy, and the wish to belong.

How industries are transforming hygiene and waste management practices

Helen Greaney
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0
How industries are transforming hygiene and waste management practices

Hygiene and waste management have been an important part of keeping workspaces well-maintained across various industries. After all, clean environments are critical when it comes to supporting both safety and performance.

As operations grow larger, the amount of waste and cleaning needs grow with them. Many facilities have realised that managing these areas properly does more than meet regulations. It also protects employees and the wider environment.

In recent years, expectations around hygiene have significantly improved. More companies now use modern cleaning systems that make everyday upkeep smoother and safer. In the same way, advanced waste treatment methods have made disposal more controlled and responsible.

Both areas have begun to connect with each other in how they shape cleaner, more sustainable industries. Each new idea supports a broader goal of long-term safety and environmental care.

With that in mind, let’s explore how these changes are taking shape across various industries and how evolving cleaning practices will impact the future of modern industries.

The importance of industrial hygiene

Every industrial site produces some form of waste, and how it’s handled matters more than ever. Even small mistakes can affect the environment or create safety concerns for people working nearby. Many facilities are now giving more attention to how waste is treated and reused, instead of seeing it as something to simply remove.

Modern systems have made this process far more dependable. In places where waste includes chemical or biological materials, effluent decontamination services ensure all liquid waste is treated safely before it leaves the site. These systems have become an important part of daily operations in many sectors.

For industrial property managers looking for a more hands-on approach, companies like AMB Hygiene offer professional-grade cleaning solutions and services to keep industrial workspaces clean and safe.

There is also a growing effort to reduce waste at its source. Some plants now use methods that allow water to be cleaned and reused, which saves resources and lowers costs over time.

This steady move towards safer and cleaner handling shows how sustainability and hygiene can grow together in the same space.

Safe waste treatment

Cleaning and waste management overlap often, and many industries are taking measures to take care of both of them simultaneously. Practices from one area can prove to be quite impactful on the other, so managers have started making small adjustments to workplaces.

Many facilities have found that using an industrial sweeper machine makes daily cleaning faster and less tiring. At the same time, careful waste handling shows how attention to detail can improve overall operations.

By looking at both areas together, companies see opportunities to save time and reduce mistakes. A clean floor and well-managed waste both help machines run better and keep staff safer.

Staff also feel more comfortable when their workplace is tidy and organised, which affects their productivity positively as a result.

These lessons show that industries can borrow ideas across departments. Cleaner environments and smarter routines benefit everyone and improve overall performance.

Cross-industry lessons

You might notice that industries often face similar challenges, even if they operate in very different areas. By looking at how others manage hygiene and waste, you can find approaches that fit your own workplace.

For instance, techniques used in food processing to control spills and maintain clean floors can inspire ways to organise your warehouse or manufacturing space. Similarly, seeing how liquid waste is handled safely in chemical plants can give you ideas for improving disposal in your operations.

You can also learn a lot by observing how different teams prioritise tasks and organise their cleaning schedules. Not every approach will work for your workspace, but there’s no harm in trying out new ideas every now and then to experiment.

Sometimes, the simplest changes, like rearranging equipment or creating designated zones for certain types of waste, can improve efficiency. Watching how other industries handle similar challenges can give you practical ideas that are easy to apply.

Based on these cross-industry lessons, you can adjust how your daily work flows and bring in reliable cleaning equipment to make your workplace safer and more efficient. It also helps to provide your staff with clear guidance on new equipment and SOPs.

The future of modern industries

Industries will continue to change as new technology becomes part of everyday operations. You will notice tools and systems appearing that help you manage cleaning and waste in ways that were not possible before.

For instance, some warehouses are starting to use machines that can clean floors automatically while you focus on other tasks. These devices help keep spaces safe and allow you to notice potential problems earlier, reducing manual effort from your staff as a result.

At the same time, how waste is handled will keep improving. New treatment methods and smarter disposal processes mean you can reduce environmental impact and save on resources without adding extra work.

As these practices evolve, staying flexible is important. You can try different approaches to adjusting your routine and exploring new technology as it comes along. Over time, this will help you keep your workspace cleaner and more efficient.

To sum up

Keeping your workplace clean and well-managed is an ongoing effort that shapes how smoothly everything runs. By paying attention to how tasks are organised and staying open to new methods, you can create an environment that feels safer and more comfortable for everyone.

You have the chance to influence daily routines, introduce practical improvements, and encourage staff to follow them consistently. Small changes over time can lead to a workplace that runs more efficiently and supports better outcomes for your team and operations.

Greener kitchens start with better habits

Helen Greaney
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Greener kitchens start with better habits

The hospitality industry is becoming increasingly aware of its environmental impact. From sourcing ingredients to managing waste, every decision plays a role in creating a more sustainable future. Restaurants and catering businesses can make a real difference by improving daily routines and rethinking how they handle resources in their kitchens.

Small changes, lasting results

Sustainability starts with small, consistent actions. Reducing energy use, limiting food waste and recycling packaging are all simple but effective ways to cut environmental impact. Equally important is managing used materials responsibly, particularly when it comes to cooking oil.

Working with trusted partners such as Quatra helps restaurants ensure that waste is collected and reused safely. The company specialises in the responsible cooking oil collection for restaurants, transforming used oil into the raw material for renewable biofuels instead of letting it go to waste. 

Responsible disposal protects the environment

Improper disposal of cooking oil can have serious consequences. When poured down drains, it clogs pipes and pollutes water systems. By collecting and recycling oil instead, restaurants protect both their operations and the planet. The process is simple, efficient and fully compliant with environmental standards.

Recycled oil also becomes part of a larger sustainability cycle. It can be converted into biodiesel, a cleaner alternative to fossil fuels that reduces greenhouse gas emissions. What begins as a waste product ends up powering vehicles or heating buildings — a perfect example of the circular economy in action.

Educating teams and raising awareness

Creating a greener kitchen is not just about procedures; it also involves people. Training kitchen staff to separate waste correctly and monitor usage helps ensure long-term success. Clear signage, proper containers and simple guidelines make it easy for everyone to participate.

Encouraging employees to suggest eco-friendly improvements can also spark innovation. Sustainability becomes part of the workplace culture rather than an obligation.

Sustainable sourcing and planning

Beyond waste management, sustainability extends to where ingredients come from and how they are used. Supporting local suppliers, choosing seasonal produce and planning menus carefully reduce both food waste and transportation emissions. Together, these habits create a kitchen that is efficient, responsible and forward-thinking.

The business advantage of sustainability

Going green is not only good for the planet; it is good for business. Customers increasingly value companies that act responsibly, and sustainability can strengthen a restaurant’s reputation. Working with experts like Quatra demonstrates commitment to long-term environmental goals.

Greener kitchens begin with awareness, but they thrive on habit. Every choice — from recycling oil to sourcing locally — helps build a more sustainable future for the industry and the planet.

UK accountants reveal fine line between business and pleasure in new survey

Helen Greaney
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UK accountants reveal fine line between business and pleasure in new survey

A new survey by Cloud2Me at Accountex North uncovers the bizarre side of business expenses, from wedding dresses and boob jobs to £42,000 football boxes and doggy daycare.

Accountants and bookkeepers are used to spotting unusual expenses, but a new survey conducted at Accountex North has revealed just how outrageous some claims can be.

Cloud2Me, the fastest-growing UK-based hosted desktop provider for the accountancy sector, asked accountants and bookkeepers to share the strangest, funniest, or most eyebrow-raising expense claims they’ve ever received. 

The responses ranged from luxury items and exotic trips to attempts at putting personal indulgences through as “business costs.” Among the most surprising claims were:

  • A Rolex watch “to get to meetings”
  • Wedding dresses and engagement rings
  • Trips to Ibiza, Paris, and Las Vegas (with limousines included)
  • A racehorse, categorised as “work equipment”
  • £42,000 for a box at Manchester City
  • Cosmetic surgery, including a boob job
  • £500 of McDonald’s food
  • Doggy daycare and accessories
  • School fees
  • A ski trip combined with a strip club visit
  • An aquarium and a packet of Werther’s Originals

While many of these expense claims were rejected, the survey highlights the creativity (and sheer audacity) of some business owners when it comes to stretching the definition of “allowable expenses.”

Helen Brooks, head of commercial at Cloud2Me, said: “Accountants really do see it all – from Rolexes and wedding dresses to pet daycare and ski trips. While these examples might make us smile,  they’re also a reminder of how important accountants are in guiding businesses through compliance and making sure things are done properly. Behind every bizarre claim is a serious responsibility… keeping companies on the right side of HMRC.”

Expense claims can often reveal the blurred lines between personal and business spending. While most firms take compliance seriously, accountants say it’s not unusual to see claims that test the limits of what’s acceptable. It’s these grey areas that highlight just how essential accountants are in protecting both businesses and their clients from unnecessary risk or costly HMRC penalties.

Helen added: “We know the accountancy sector can be incredibly serious and high-pressure, especially around tax deadlines. But there’s also room to celebrate the lighter moments. This survey shows the human side of the profession,  and we’re proud to be part of that conversation.”

The Cloud2Me survey shows that accountants aren’t just number-crunchers, but gatekeepers of good governance. And in an era where businesses are under increasing scrutiny, their role is more crucial than ever – even if that sometimes means explaining why a racehorse doesn’t qualify as “essential office equipment.”

About Cloud2Me

Cloud2Me is the fastest-growing UK-based hosted desktop provider dedicated to the accountancy sector. Founded in 2013, the company provides secure, scalable, and high-performance hosted environments for accountancy firms of all sizes. 

With UK-based support and deep expertise in accountancy software, Cloud2Me helps firms run smoothly, securely, and confidently. For more information, visit www.cloud2me.co.uk.

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