Business Manchester

Griffin Property Co. Transforms into Emoov Online Estate Agency

News Desk

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07/08/2024

Griffin Property Co. Transforms into Emoov Online Estate Agency

Emoov Online Estate Agency, previously known as Griffin Property Co., is thrilled to announce the official launch of its newly rebranded online platform, Emoov.co.uk. This refreshing change follows months of dedicated effort to improve user experience and streamline the customer journey for buyers and sellers throughout the United Kingdom.

As a leading online estate agency, Emoov.co.uk offers a contemporary, user-friendly website designed to simplify the sales and lettings process. Committed to delivering exceptional service, Emoov continues to provide the same personalised care and expertise that defined Griffin Property Co. as a small family-run business.

“Rebranding to Emoov.co.uk reflects our dedication to providing a modern and efficient service in the competitive online estate agency market,” said Nick Neale, Managing Director at Emoov. “While our name has changed, our core values remain the same. We continue to operate as a small family business, focused on building lasting relationships with our clients.”

The updated website features an intuitive layout, advanced search functionalities, and a wealth of resources tailored to users’ needs. Whether you’re a first-time buyer, an experienced seller, a seasoned investor, or a landlord seeking tenants, Emoov.co.uk offers comprehensive support and guidance throughout the sales and lettings journey.

As part of the rebrand, Emoov has revised its packages to offer market-leading products, allowing sellers to market their properties on all major UK portals from only £295 in advance or £795 on a no-sale, no-fee basis. Lettings packages start at just £39.50.

Emoov Online Estate Agency covers the entire United Kingdom, ensuring clients from all regions have access to top-quality estate agency services supported by a dedicated team. The family-oriented values that drove Griffin Property Co. remain at the forefront of Emoov’s mission, guaranteeing a trustworthy and personable experience for all customers.

Visit www.emoov.co.uk to explore the new Emoov Online Estate Agency website and learn how it can assist with your estate agency needs.

Dave Antrobus: Revolutionising Advertising with AI

AI
Business

News Desk

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07/08/2024

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Dave Antrobus: Revolutionising Advertising with AI

The global AI in advertising market is set to soar. From £8.1 billion in 2020, it will jump to £29.5 billion by 2027. This massive growth is due to artificial intelligence changing how advertising works. At the heart of this change in the UK is Dave Antrobus.

He’s the Co-Founder and Chief Technology Officer of Inc & Co. His brilliant ideas in advertising make him a key player. Dave is leading the way in making ads smarter and shaping market trends in the UK.

Introduction to Dave Antrobus and His Vision

Dave Antrobus is a forward-thinker in advertising. He never stops exploring new possibilities in marketing. With his background in technology, he understands the power of artificial intelligence (AI) in this field. His knowledge lets him imagine new advertising technologies that change old ways and introduce better, more efficient strategies.

Dave Antrobus stands out because of his vision for AI in advertising. He’s led projects that use AI to make ads more personal and powerful. By tapping into AI’s potential, he’s changing how brands talk to people. This not only makes ads work better but also changes how we see advertising itself.

The Role of AI in Modern Advertising

AI advancements have changed modern advertising a lot. These advancements help advertisers target people more carefully. This means ads can grab people’s attention more effectively in a very crowded market.

AI makes targeting in advertising much better. Before, ads used basic info and often missed the mark. Now, AI analyses lots of data to find patterns and insights. This means ads can be super targeted, reaching the perfect audience at the best time.

AI also makes it possible to talk to consumers in a more personal way. Advertisers can use machine learning to create messages that really speak to each person. This personal touch helps build stronger connections and loyalty. Brands can then create more impactful moments that lead to sales and keep customers coming back.

Moreover, AI is making advertising more efficient by doing the routine tasks. It takes care of placing ads and analysing how they perform. So, marketers can spend more time on coming up with new ideas. This boosts creativity and the overall quality of ads.

To sum up, AI is making advertising more precise and effective. As AI gets even better, the opportunities for innovation keep growing. The advertising world is really benefiting from these tech advances. Brands are now in a better position to fulfil their audience’s needs in this competitive environment.

Innovative Technology in the UK Market

The UK market is changing fast because of new AI technology. Dave Antrobus is leading this change, making businesses adapt quickly. His work with AI has changed how things are done, bringing new methods to the forefront.

Meta’s stock price jumped 5% after announcing good earnings, showing how AI is valued. Their revenue hit $39.07 billion, and earnings per share were $5.16. These numbers beat what people expected, proving AI’s positive effect on finances.

AI helps big tech companies manage their spending better. For example, Meta’s capital expenditures were only $8.47 billion. This was less than what experts thought. Their new AI model, LLama 3.1 405B, shows how smart investing in AI can shake things up.

The UK is also getting into subscription models for tech services. Prices started at $39 but now are up to $75 or $85 a month. This shows people really want these services. There are even deals, like a 20% off for paying a year in advance.

Dave Antrobus also focuses on keeping user data safe and private. Meta had to pay $1.4 billion in Texas over privacy issues. This shows how tech use and following the rules can be tricky.

There are now over 20 expert newsletters and 15 premium ones available in the UK. They give valuable advice for making decisions in various fields. Features like FT App and FT Digital Edition make using technology better for everyone.

In summary, AI is making a big splash in the UK market. Dave Antrobus’s work is a key part of this change. It’s leading to better efficiency, financial gains, and new ways of doing things.

Marketing Innovation through Artificial Intelligence

Today, artificial intelligence (AI) is changing how marketing works. It helps companies create personalized, effective campaigns. This innovation is pushing the industry forward.

AI’s big impact comes from making choices based on data. By looking at lots of information, businesses learn about their customers. For example, Pinterest’s earnings went up to £854 million because of AI marketing.

Thanks to AI, companies can target their ads better, which customers like. A survey showed that 83% of people want offers made just for them. But only 44% think the offers they get are relevant. AI solves this problem by understanding what each customer likes.

Generation Z really likes AI marketing on social media. About 68% use social media to find products. And 22% even buy things directly from these platforms. This helps companies like Pinterest make ads that people are more likely to click on. Their AI video ads work better than regular ones.

In the property world, AI is also making things better, like with virtual staging. This is cheaper now because of more competition. It helps sell or rent properties faster and improves profits for investors. It also cuts down costs for estate agents, as they don’t need to move furniture around.

Adding virtual tours and VR makes buyers more interested and confident. It makes the whole process smoother. AI and virtual staging are changing the property market big time. They show how AI can change many different areas, not just marketing.

To wrap up, AI is making marketing smarter by using data for decisions. It’s helping learn more about what customers want. As AI gets better, it will keep making marketing more innovative and efficient. This is good for companies and customers.

AI in Advertising

AI is changing the advertising world in big ways. The Trail Blazers show this by training 25 staff in AI with Jeremy Utley’s help. This move highlights how AI can boost digital marketing and help brands connect with people more personally.

Ads are now more personalised and better placed thanks to automation. Meta’s huge sales increase to $38.72 billion shows AI’s power to improve ad strategies. It even helped increase ad prices by 10%.

The NFL’s partnership with Sony is making sports better with new tech. Similarly, FanCompass and the AHL worked together, greatly boosting the Chicago Wolves’ ticket sales. AI’s role in these areas is growing fast.

NBCUniversal’s new AI tool OLI, made with Huge and Google, is a big step for content personalisation. Meta’s stock jump after showing ad revenue growth proves that AI is key for branding too.

AI’s future in ads looks bright, with more innovation on the horizon. It promises to make digital ads more effective and engaging.

Dave Antrobus’s Pioneering Strategies

Dave Antrobus uses his innovative ideas in advertising by focusing on AI. He applies artificial intelligence to create new ways for brands to shine in busy markets. This gives companies a big advantage.

He uses AI to make marketing strategies better and more flexible. This lets businesses improve their messages and reach the right people. As a result, they see better engagement and more sales.

One of his main methods is using machine learning in ads. This lets ads change in real time, making them more effective. It keeps brands ahead in fast-changing markets.

Antrobus’s use of AI also lets advertisers predict what will be popular in the future. This helps in making marketing plans that connect with people now and later on.

The Future of Digital Ads with AI

The digital advertising scene is on the brink of a major shift. This change is spearheaded by the untapped potential of AI. It aims to set new trends and reshape how brands connect with consumers. Big names like Google Ads are enhancing their AI features across all types of campaigns. This is leading to a big change in the industry.

Equativ and Illuma’s recent partnership is a key example of this shift. Announced on July 30, 2024, their collaboration integrates Illuma Reacts™ and Illuma Precision™ into Equativ’s platform. This use of AI boosts campaign reach and improves targeting in over 700 content areas. It makes digital adverts more effective and helps overcome issues linked to the loss of third-party cookies.

Google Ads is also making waves with its AI tools, now available for web, app, and Connected TV. These advancements help advertisers fine-tune their strategies. They enhance how brands interact with their audiences.

Microsoft’s strong Q4 earnings highlight AI’s role in digital advertising’s success. This success is due to growth in cloud, AI, and advertising. It proves that AI is becoming vital for enhancing ad effectiveness and engaging with brands.

HUMAN Security’s report brings a concern to light: 80% of companies block AI language models. This raises questions about how AI should be used in ads. Yet, the future seems set on embracing AI to create ads that are more personal and effective. This signals a bright future for digital advertising, with advances that promise a smarter, more connected approach.

Challenges and Solutions in AI Advertising

AI in advertising brings lots of new chances, but it also brings big problems. Ethical issues are a big worry here. AI tools like Illuma Reacts™ and Illuma Precision™, now part of Equativ’s platform, show how tough it is to stay ethical. These tools use how you act online to make ads reach more people and target very specifically, asking if it’s okay to use data like this.

Another worry is AI-powered ad fraud, which HUMAN Security has highlighted. Because third-party cookies are going away, advertisers have to figure out how to gather and use data safely. They need good solutions to avoid these risks. For example, they should keep a close eye on AI, use good data to teach it, and teach their staff about data privacy changes.

Also, working together, like Equativ and Illuma, is more and more important. Their work together is all about dealing with issues from losing third-party cookies. They focus on web, app, and Connected TV ads, trying to find overall ways to face these challenges. Plus, AI’s growing power to understand what customers say and to make ads more personal, like Pendo buying Zelta AI, shows AI can really change the game if used right.

To sum up, AI advertising faces issues like ethics, privacy, and rapid AI growth. Yet, with the right partners, good setup, and always being ready to change, the industry can handle these problems well.

Conclusion

This article has shown how AI has greatly changed UK advertising. Dave Antrobus has been key in these changes. He has combined technology with new marketing ideas. His use of artificial intelligence has made work easier and led to better, more targeted ads.

More companies are using AI technologies, like Amazon OpenSearch Service, for better work like log analysis. Tools like CloudWatch and Lambda show how AI helps make operations better. These tech advances are shaping the future of advertising in the UK, making it more flexible and quick to react.

Dave Antrobus’s work has greatly influenced advertising, showing how important AI is. With AI, UK advertisers can explore new possibilities, keeping their ads advanced. In closing, the push by innovators like Antrobus strengthens a future where AI keeps changing advertising for the better.

Olympics 2024: Sky Brown wins back-to-back bronze medals despite shoulder injury

Other Sports

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06/08/2024

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Olympics 2024: Sky Brown wins back-to-back bronze medals despite shoulder injury

Team GB’s Sky Brown shook off a shoulder injury to win bronze in the women’s skateboarding park final.

The 16-year-old had been seen clutching her dislocated shoulder suffered last week after falling during Tuesday’s preliminary round.

Brown risked further aggrevating it after a fall at the end of her first run in the final but showed no signs of any issues in a superb final run which earned her the bronze medal.

A sensational score of 92.31 placed her on the podium, with Australia’s Arisa Trew, 14, taking gold with 93.18 and Japan’s Kokona Hiraki scoring 92.63 for silver.

It was Brown’s second Olympic medal after also winning bronze in Tokyo as a 13-year-old three years ago, while she won gold at the World Championships last year and bronze in 2019.

Back-to-back bronze! 🥉

After dislocating her shoulder only days ago, Sky Brown brings home another bronze at #PARIS2024 👏 PIC.TWITTER.COM/KJHBFTHPGF

— Team GB (@TeamGB) AUGUST 6, 2024

Spendolini-Sirieix misses out on medal

There was disappointment for GB diver Andrea Spendolini-Sirieix in the women’s 10m platform final.

The 19-year-old, who won bronze in the 10m synchro final last week, finished sixth in the overall standings, with Quan Hongchan of China winning gold.

Spendolini-Sirieix looked visibly upset when leaving the pool but the teenager insisted she was not upset about the result as she opened up on her mental health issues.

She said: “Three years ago I didn’t even want to be alive, so today I’m just happy that I am alive, I’m breathing and I’ve got my family to support me …

“After Tokyo, it was really scary time for myself, and so that’s why I treasure every morning, because it’s like my eyes have woken up.

“I’ve got breath. I’ve got food on the table. I’ve got water in my cup, and I’ve got a roof over my head. So, you know, sometimes the Olympic medal isn’t everything.

“We’ve got other things, so we really should be more thankful for and those are the things that we unfortunately take for granted … I feel like there’s a lot of struggles there. Everyone doesn’t see and that we push through silently.”

Novak Djokovic: Summer Olympics 2024 win ‘belongs to Serbia’

Other Sports

Ben Miller

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06/08/2024

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Novak Djokovic: Summer Olympics 2024 win ‘belongs to Serbia’

Tennis great Novak Djokovic has said he “believed in the impossible” on his way to winning gold at the Summer Olympics 2024, dedicating his remarkable triumph in Paris to the population of his homeland of Serbia.

Two months after withdrawing from the French Open with a knee injury which required surgery, Djokovic avenged his defeat to Carlos Alcaraz in the Wimbledon final in July by beating the Spaniard in straight sets in the final at the Games, becoming the fifth singles player to win the ‘Golden Slam’ of all four grand slam titles and Olympic gold.

There had been doubts over whether the 37-year-old would be able to play at either tournament, and Djokovic said he had been inspired by his compatriots.

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A POST SHARED BY NOVAK DJOKOVIC (@DJOKERNOLE)

Djokovic Olympics ‘dream’

“I could never give up on the dream of winning this gold medal, just as the people of Serbia have never given up on me,” the world number two said.

“Together, we believed in the impossible. While I may be the one holding this medal, I want every Serbian to know that it belongs to all of us.

“Representing our nation is the greatest honour in the world. This medal, these moments, this life — none of it would have been possible without your unwavering support. This is because of you. This is for you.”

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A POST SHARED BY THE OLYMPIC GAMES (@OLYMPICS)

Djokovic Serbia record

Born in Belgrade, Djokovic is said to live in Monte Carlo and own properties in cities including Miami, New York and Marbella.

Djokovic captained Serbia to their first Davis Cup title in 2010 and victory in the inaugural ATP Cup title in 2020.

He first represented his country in the Davis Cup in 2004 and has a singles record of 40 wins and eight defeats in the showpiece.

The 24-time Grand Slam champion dropped to the floor in tears after beating world number three Alcaraz at Roland Garros before celebrating with his family in the stands.

Alcaraz’s victory at Wimbledon meant Djokovic is still seeking the one major title he requires to eclipse the record he shares with Margaret Court and become the most successful player of all time.

Serbia’s other gold medal so far at the 2024 Games came in the shooting mixed team air pistol event, which was won by Zorana Arunovic and Damir Mikec.

Council leader calls for compassion following weekend protests

News

Helen Greaney

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06/08/2024

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Council leader calls for compassion following weekend protests

Manchester City Council’s leader has called for compassion, understanding and solidarity following protests in Manchester and across the country this weekend.

Many businesses and shops were targeted and damaged in the city centre, following misinformation spread about the person behind the stabbings of three young girls in Southport last week.

Officers made five arrests on Saturday and a further fourteen arrests on Sunday in relation to offences for being drunk and disorderly, possession of a weapon, assault, criminal damage, and violent disorder.

One bartender in the city centre told Business Manchester, “It was horrendous. We had to close the pub three times yesterday because of the unrest. We locked the customers inside to keep them safe.”

Councillor Bev Craig (pictured) said: “Following a weekend that saw a number of serious incidents of unrest in towns and cities across the country, we know that our communities will be feeling understandably anxious and uneasy. We would like to reassure our residents that we will not tolerate disorder in our streets.

“Manchester’s diversity is our strength, and it is now more important than ever that we support one another with compassion, understanding and solidarity.

“I am deeply conscious that some of our communities, especially minority communities, are anxious about discrimination, abuse, anti-Muslim sentiment and racism – much of which is playing out on social media, alongside misinformation and other forms of hate.”

She said the council would continue to work alongside Greater Manchester Police to ensure Manchester remains a welcoming and safe place. There would be an increased police presence in neighbourhoods, she said.

Craig added: “There is no justification for criminal behaviour and the actions of the perpetrators undermine everything that Manchester stands for.

“We are proud to be a vibrant, tolerant and accepting place – and we know there is more that unites us than divides us. Now is the time we come together to show what this means.

“There is no place for hate in our city.”

Stephen Watson, chief constable of Greater Manchester Police said: “I want to thank the vast majority of law-abiding citizens of Greater Manchester who either stayed away from events over the weekend, or who took part by sharing their views in a way that did not break the law, but which upheld our democratic right to peaceful protest. However, it was clear that across all events, there were people of all political and cultural backgrounds who attended with the intent of causing trouble and breaking the law.

“There are consequences for inciting hate and causing damage, and those who have broken the law will be held accountable for their actions. Where arrests have been made, charges have been quickly sought and some offenders have already appeared before the courts and we expect to make further arrests. We have gathered extensive video evidence, collected testimonies, and our intelligence teams are working vigorously with support from the full force to identify further criminal behaviour and locate those responsible. Justice will be forthwith.”

Esteem Care Holdings Ltd. Joins Grosvenor Health and Social Care

Business

News Desk

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06/08/2024

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Esteem Care Holdings Ltd. Joins Grosvenor Health and Social Care

In a landmark transaction, Esteem Care Holdings Ltd., a leading UK home care provider, has been acquired by Grosvenor Health and Social Care. The multi-million-pound deal, finalised on August 1, 2024, marks a significant change in the UK’s home care industry.

Esteem Care is renowned for its exceptional home care services, delivering over 7,150 care hours weekly to 620 clients through a dedicated team of 250 care staff. With branches in Manchester, Leeds, Carlisle, Kendal, Dumfries, and Stranraer, Esteem Care has been at the forefront of personalised care, focusing on reducing loneliness, promoting good nutrition, and enhancing home safety.

Dr. Sayani Sainudeen, Founding Partner and Investment Director of Y1 Capital Ltd., Esteem Care’s parent company, expressed optimism about the sale. “This acquisition ensures our clients will continue to receive top-tier, compassionate care while benefiting from Grosvenor’s expansive resources and expertise,” said Dr. Sainudeen. For more details about Y1 Capital Ltd., visit www.y1capital.co.uk.

Tony Veverka, CEO of Esteem and Y1 Capital, shared his enthusiasm, stating, “Joining Grosvenor is a strategic step that promises growth and enhanced service delivery for our clients.”

The group was formed as part of a buy-and-build strategy by Y1 Capital under Dr. Sainudeen’s leadership. The first acquisition was Guardian Response in Dumfries in 2015, followed by Cumbria View Care Services in Kendal in 2018. Able Care and Support Services and Vive UK Social Care joined in 2020. The group rebranded as Esteem in 2023 under the guidance of Tony Veverka.

Dr. Sainudeen commented, “I am very grateful to have a fantastic Head of Operations, Sarah Gee, who supports the management teams at the local office. All our Registered Managers are great assets to social care. However, the commendable work of the care workers in keeping our service users safe and looked after is the forefront of our operations. Over the years we have made great relationships with the social workers, contract monitoring officers, and Commissioners at the Local Authorities we work with.”

Lee Peach from Grosvenor Health and Social Care remarked, “Esteem Care’s dedication to personalised, high-quality care is a perfect fit for our vision. We are excited to integrate their exceptional service model and staff into our operations, ensuring continuity and expansion of the outstanding care Esteem is known for.”

Dr. Sainudeen and Tony Veverka will now focus more of their time on their healthcare operation Transform Healthcare, the UK’s largest provider of Cosmetic Surgery and Bariatric surgery.

Dr. Sainudeen called upon the new Labour Government to invest more into social care given the state of the sector.

This acquisition is set to enhance the quality and reach of home care services across the UK, benefiting countless individuals and families who rely on Esteem Care’s exemplary services. For more information on Esteem Care Holdings Ltd., visit https://esteem.care/

Four Just Stop Oil protesters detained near Manchester Airport

News

Helen Greaney

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06/08/2024

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Four Just Stop Oil protesters detained near Manchester Airport

Four people from the Just Stop Oil group were arrested near Manchester Airport yesterday.

Police detained three women aged 21, 30, 53 and a man aged 23 on suspicion of conspiring to cause a public nuisance.

Those arrested were also found to be in possession of items that officers believed would have been used to cause damage and significant disruption to the Airport and their operations.

The four individuals remain in police custody for questioning and enquiries are ongoing.

Head of specialist operations, chief superintendent Mark Dexter said: “We have been working hard with colleagues from Manchester Airport and police forces across the country, sharing intelligence, with the common goal to prevent these disruptive and targeted attacks on our airports.

“We have a duty of care to all members of the public. The right to protest must be respected, but we have a duty to balance that right against the rights of the public to go about their lives without being subject to unacceptable disruption and will undertake swift and decisive action to arrest those intent on causing disturbances.

“These arrests have no doubt prevented a determined and targeted attack which would have brought significant delays and upset to those hard-working people heading off for their summer holidays.

“Anyone who sees anything suspicious or who has concerns about safety or security should speak to an officer or a member of the airport staff.”

Hundreds of free activities in Manchester for national Play Day

Fashion

Helen Greaney

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06/08/2024

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Hundreds of free activities in Manchester for national Play Day

Libraries, leisure centres, parks, play schemes and galleries across the city are gearing up for Play Day action with a whole host of different activities for young people.

Each year Play Day sets out to celebrate the importance of play in children’s lives and to highlight the vital benefits of play for children’s happiness, health and creativity.

Play Day free fun on Wednesday will include Lego in libraries, beatboxing in Burnage, swimming, soft play and skateboarding, to BMX and balance bikes, books and board games, crafting and cricket, marble runs and racquet sports.

Manchester has a long, proud history of delivering innovative play services for the city’s children and young people, with the city’s first recorded play scheme being established as far back as 1913 when, according to archive reports, one activity involved sand being delivered to main streets to provide children with the opportunity for enjoyment and the experience of beach play.

Since those early beginnings Manchester’s play offer has expanded quite considerably and continues to do so as the city works with UNICEF on its journey towards becoming a Child Friendly City. The council funds local play providers to deliver year-round play opportunities and in 2023, more than 34,000 children benefited from school holiday provision.

And following feedback last year from over 11,000 children and young people, the council has also committed to further increasing free play and recreational opportunities so young people can meet their friends and enjoy themselves in their local area.

Councillor Julie Reid said: “Anyone who’s been around children will know how much joy children get out of often the simplest of things when they’re let loose to explore the world around them. You don’t have to be an expert to see that playing is fundamental to children’s development. It helps them learn about the world around them, build resilience, make friends, cope with anxiety, and be creative.

“And it’s for all these reasons that we’re determined to do everything we can to provide as many opportunities as possible across the city for children to play and enjoy themselves, not just on national Play Day, but throughout the year – because in Manchester, we want every day to be play day for our children and young people.”

More information about Play Day activities in Manchester can be found at loadstodo.co.uk

Dave Antrobus: The Future of Gaming with AI

AI
Gaming

News Desk

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06/08/2024

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Dave Antrobus: The Future of Gaming with AI

Did you know ImageNet has over 14 million images in 20,000 categories? It’s key for AI research. This shows how quickly artificial intelligence is moving forward. The gaming industry is seeing lots of this new tech. Dave Antrobus, from Inc & Co, is leading the change. He’s big in the UK tech world, pushing gaming into the future with AI.

Dave Antrobus is all about making games smarter and more adaptable. He believes AI will hugely change how we play games. His work in AI game development is changing game design and how we experience games. These changes are shaking up the UK Tech Scene and creating new standards in gaming.

Stay with us as we explore how Dave Antrobus‘s work with AI is changing gaming. We’ll see what this means for the future of entertainment.

Dave Antrobus: Pioneering AI Innovations in Gaming

Dave Antrobus is a tech genius who changed gaming with AI innovations. His work has led to games that change as you play. This makes games more real and fun to dive into. He uses smart tech to make games that learn from what you do, offering a unique adventure every time.

Dave‘s use of tech starts a new chapter in gaming. It makes games more engaging and personal. His ideas make games understand and react to you in new ways. His efforts keep making the gaming world better, showing what smart tech can do.

The Evolution of AI in the Gaming Industry

The gaming industry has seen big changes due to AI technology. Before, simple non-player characters (NPCs) have become smarter, learning from the game world. This is all thanks to advanced AI development in gaming.

Old NPCs followed basic patterns and were not very engaging. Now, with Evolutionary AI, these characters learn from players, making games more immersive. This change is key to creating next-gen games. Games now feel alive, mimicking the real world’s unpredictability.

AI also brought us Adaptive Gaming Technology, which adjusts games based on a player’s style and skills. This makes games more fun and keeps players interested by offering just the right amount of challenge. AI’s ability to learn and change has turned game worlds from static to dynamic.

Today’s gaming AI evolves, offering new challenges and fun for players. As AI grows in gaming, we’ll see even more exciting developments that make every play session special.

How AI Enhances the Gaming Experience

Artificial Intelligence is changing the way we play games by making them more realistic. It lets game worlds respond smartly to what players do. This makes the game feel new and exciting every time you play.

AI also makes games more personal by learning what you like. This means your gaming experience is shaped by your own choices and style. It feels like the game was made just for you.

AI keeps games fresh by constantly introducing new challenges that adapt to how you play. This means you’ll always find something new to enjoy. It makes the game more engaging and fun.

In short, AI is taking gaming to new levels with better realism and personalised play. It keeps us coming back for more by making every game experience unique. This shows how technology is meeting gamers’ needs today.

AI and Gaming: Transforming Entertainment

AI is changing the game in entertainment. Developers are using AI to make games more engaging and interactive. This blend of technology and creativity is creating new kinds of gaming experiences. These are designed to react in real time to how players play.

The biggest database of fresh ideas now has over 471,620 innovations. Many focus on game-changing tech. AI-powered Trend Reports help 1,269 brands create groundbreaking games.

AI’s impact goes far beyond game play. It brings hyper-personalisation and quicker in-game decisions. This reflects wider tech trends, like the rise of automated ads, set to dominate by 2024. Such movements signal AI’s growing role in making entertainment more engaging.

AI’s role isn’t limited to just enhancing games. It also drives creative design decisions. Leading companies rely on AI for a competitive edge, connecting with millions through Trend Hunter’s digital content.

AI in gaming is groundbreaking. It brings to life new, interactive ways to play and experience games. Through advanced design and AI behaviours, gaming is entering an exciting, new era.

Challenges and Ethical Considerations of AI in Gaming

Artificial intelligence is changing the game world. It comes with its own set of challenges and ethical questions. The industry is expected to grow massively, reaching a value of USD 19.7 billion by 2030. Companies like Tencent, Steam, and Promethean AI are at the forefront of this change. They show how important it is to use AI responsibly.

There’s a big concern about how these technologies could affect privacy and lead to addiction. Games are becoming more realistic and complex. This is a problem, especially for young people. We need to think about how to keep gaming fun and fair. At the same time, we must innovate without forgetting our responsibilities. This means having serious talks about the rules needed for AI in games.

Gaming with AI is becoming a worldwide trend. This puts pressure on the industry to handle data carefully and openly. Apple and other big names have supported voluntary AI safety guidelines. Yet, the lack of mandatory rules highlights the difficulty of managing ethical issues properly. We still face big challenges in making sure gaming is both exciting and ethical.

AI-Driven Innovations in UK’s Gaming Industry

The UK gaming sector is leading with AI-driven innovations. This marks a big change in game development. Experts like Dave Antrobus are helping British developers. They use advanced AI to make games more exciting and improve player experiences.

UK’s game development is boosting creativity and global competition. By using AI, the British gaming scene is growing rapidly. It challenges old ways of making games. This puts the UK at the top in the global gaming world, inspiring others.

This change in the UK gaming industry is driven by amazing AI uses. These go beyond ordinary game mechanics. Developers are finding new AI uses to make games more real and fun. This helps make competitive gaming better, offering players new experiences.

As the UK gaming industry evolves, AI’s role is clearer. These tech improvements are making games better and changing competitive gaming’s future. The use of advanced AI marks a new era for the industry. It shows the UK’s leading role in gaming innovation worldwide.

The Role of AI in eSports and Competitive Gaming

AI is changing the game in eSports, making pro players better than ever. By creating complex game scenarios, AI aids players in practising more effectively. This means pros can improve quicker, thanks to the detailed analyses AI provides on their playstyle.

AI levels the playing field in competitive gaming. It analyses lots of gameplay data to give deep insights. This helps teams and players enhance their strategies. As AI gets better, it will keep making eSports more competitive and fun.

The Future of Play: Upcoming Trends in AI Gaming

The future of gaming is closely linked with AI Gaming Trends. Predictive Gaming Algorithms will change how we play games. They offer recommendations based on what we like and our past actions. This marks a big change in Gaming Technology, making games more personal than ever.

Soon, AI Game Features will let games learn as you play. This means games will change based on how you play, making each game unique. It will create a game experience that’s more engaging and adjusts to you, making every playthrough different.

The gaming world is about to grow rapidly thanks to these trends. The joining of AI Gaming Trends marks a big step forward. It promises a new level of gaming with features like real-time content creation. The future of gaming looks very exciting and full of possibilities.

Case Studies: AI Success Stories in Gaming

There are many success stories about AI in gaming, showing its vast potential and impact. No Man’s Sky is a standout game known for its AI-driven universe. It uses procedural generation to craft a limitless universe for players to explore. This game is a key example of AI’s transformative power in gaming, offering endless adventures.

The Last of Us Part II is a game that proves the success of AI integration. Its advanced algorithms give Non-Playable Characters realistic reactions and choices. This game is highly praised for its use of AI to create a deep and engaging player experience.

In the games Shadow of Mordor and Shadow of War, AI changes the game based on your actions. Their Nemesis System creates unique enemies with personal vendettas against the player. This shows AI’s ability to make gaming experiences more personal.

These stories of AI in gaming show what’s now possible in game development. They encourage developers worldwide to explore new tech and creative ideas. These examples prove that advanced AI in games is not just a future idea but a current reality changing gaming.

Conclusion

The gaming world is changing fast because of new AI tech. Dave Antrobus paints a picture of this future. He shows how AI can make games more fun and creative. This will change how we see entertainment.

AI is making games feel real and way better than before. For example, gaming laptops like the Acer Predator Helios Neo 14 and the Asus Strix Scar 18 are super powerful. They use top-notch processors and graphics, proving that good hardware is key for AI in games.

Looking at AI in gaming, there are hurdles but also huge potential. Issues with the latest World of Warcraft release show the balance needed between player hopes, game design, and tech. Yet, AI is taking gaming into a new future. It’s important for those in gaming to adapt and grab these chances.

Olympics 2024: Hodgkinson wins 800m gold for Great Britain

Other Sports

Cian Cheesbrough

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05/08/2024

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Olympics 2024: Hodgkinson wins 800m gold for Great Britain

Keely Hodgkinson produced a dominant performance in the Olympic 800m final to win her first ever gold medal.

The British 22-year-old lived up to her billing as favourite to end her wait for a global title at the Stade de France on Monday night.

Hodgkinson went one better at the Olympics after her silver as a teenager in Tokyo three years ago.

But the gold medal never looked in doubt this time around as she held off Kenyan rival Mary Moraa to convincingly claim gold.

Crossing the line in one minute 56.72 seconds, Hodgkinson’s joy was clear to see as she matched the feat achieved by Dame Kelly Holmes in 2004.

KEELY HODGKINSON IS AN OLYMPIC GOLD MEDALLIST 🥇✨

Nobody else even got close.#BBCOLYMPICS #PARIS2024 #OLYMPICS PIC.TWITTER.COM/BLD7GXUK8D

— BBC Sport (@BBCSport) AUGUST 5, 2024

The Wigan-born runner said: “I think that [the podium] is when it will sink in and you will see some real emotion from me.

“I have worked really hard for the last year and I think you can see how much it meant to me when I crossed the line. I can’t believe I have finally done it!

“To do it here, where better? The audience was incredible. It felt like a home crowd to me in itself in Paris, so yes I am super, super happy.”

Ethiopia’s Tsige Duguma won silver behind Hodgkinson, with world champion Moraa taking bronze.

Hodgkinson is the first to win athletics gold for GB since Sir Mo Farah won the 5,000m and 10,000m at Rio 2016, while she is only the 10th British woman to win gold.