ProDataStack has announced a major development in its strategic roadmap by entering into a transformative partnership with leading sports customer data platform, Data Talks.
Through this alliance, Data Talks’ technology will be embedded into ProDataStack, providing professional athletes with a powerful tool to enhance their personal branding by leveraging first-party data across multiple digital channels, including websites, email, and social media.
This latest move reinforces ProDataStack’s commitment to helping athletes create, maintain, and control their direct engagement with fans throughout their careers, regardless of team affiliations, events, or ventures beyond active competition.
Fiona Green, founder of ProDataStack, remarked: “One of our key messages is to encourage athletes to start building their first-party databases. In Data Talks, we’ve found the ideal partner to turn data insights into the kind of incredibly valuable personal brand comms that can help to secure an athlete’s long-term future.
“We’re providing an opportunity for our clients to talk directly to their fans. As ProDataStack adds marketing technology functionality to the core software, our clients can now own those relationships and take them with them as they move from club to club, event to event, through their on- and off-field activities, and into their post-playing careers.”
She added: “Combining the functionality the data ProDataStack produces with the functionality of Data Talks’ platform is a perfect next step for any athlete serious about extending their brand influence.”
Data Talks, which already collaborates with organisations such as the Swedish Golf Federation, Austrian Ice Hockey Association, Collingwood Football Club, and IFK Goteborg, will also see substantial growth opportunities through this partnership.
Stefan Lavén, founder & CEO of Data Talks, commented: “We believe owning and activating fan relationships is the key to long-term success in sports. By partnering with ProDataStack, we are giving professional athletes the same opportunity that clubs and organisations have had – to harness their data for strategic engagement.”
