Down at the Social Delivers Launch Campaigns For ‘Send Noods’ Ramen Shop
Manchester Based PR and social media agency Down At The Social has been awarded a contract to launch the first of a group of independent ramen shops – Send Noods.
The new food venture is spearheaded by Asian food expert Vinny Yu, alongside Manchester hospitality legend Ross Mackenzie, and has opened its first kitchen in famed food market Macclesfield Picturedrome, with its sights set on opening many more ramen shops across the region over the next couple of years.
Send Noods ramen is built around a small menu of delicious and authentic flavours, with each dish delivered to perfection. Fresh and seasonal ingredients are at the centre of Send Noods’ ethos with a menu that changes according to the availability of the very best produce.
Down at the Social is delivering a campaign to launch the Send Noods brand and to launch and build their social media platforms and following. The launch campaign aims to make Send Noods synonymous with the very best ramen across the region and to pave the way for multiple Send Noods locations across Manchester and beyond.
Send Noods initially launched on OnlyFans inviting fans to ‘Click for Noods’ and follow for the location reveal. Success so far has seen the launch campaign featured in a selection of high profile regional media as well as national trade media. An ad campaign is currently live across the entire Reach Network.
Daisy Whitehouse, MD for Down at the Social, said; “When Ross told me that he was getting together with Vinny to create Send Noods my brain went into overdrive. It was perfect for some headline grabbing PR work. I have been lucky enough to launch all of Ross’s existing brands and love that he knows what it takes to make the required noise to build a brand. That combined with our team of creative experts has delivered a campaign that was instantly famous across the whole region.”
Ross Mackenzie, founder of Send Noods, said: “I love working with Down at the Social and was excited to see what they could do with this new venture. Their creativity combined with excellent media contacts and social media know-how has ensured that we hit our targets from day one.”
Down at the Social (DATS), is a PR and digital marketing agency with offices in Manchester and Lancashire, and clients across the UK. DATS specialises in consumer and trade campaigns, influencer marketing, social media management, content creation, brand launches and crisis management.
Down at the Social has experience working with national brands including MEDAHUMAN, UKBG, KBK, Shoryu Ramen, Skinny Lager/ Skinny IPA, Zymurgorium, HRH Group, Native, OrderYOYO, Chopstix Noodle Bars, Seetec, Manchester Pride, LEGOLAND Discovery Centre, SEA LIFE and Kays Traffic Management. For more information, please visit: www.downatthesocial.co.uk
