15.4 C
Manchester
Monday, September 1, 2025
BusinessDuerr’s & Sons Ltd Rebrands Dog Lovers Favourite ‘Peamutt Butter’, Securing Morrison’s...

Duerr’s & Sons Ltd Rebrands Dog Lovers Favourite ‘Peamutt Butter’, Securing Morrison’s Win

Manchester’s Duerr’s & Sons Ltd has finalised a new listing in Morrison’s stores for its newly rebranded popular pet treat ‘Peamutt Butter’.

The new-look packaging will hit Morrison’s shelves across the UK for the first time this month under an introductory promotional offer in March.

Ranked the UK’s number 1 peanut butter for dogs, the supermarket listing follows 12 months of growth for the pet product – with sales of Peamutt Butter up 63% on the previous year.

Manchester-based Duerr’s & Sons Ltd believe the sales increase is driven by listings in Tesco, Sainsbury’s, The Range and Jollyes in 2022 – as well as online available with sites like Amazon.

Pets at Home – who has stocked the product for seven years – have also seen an uptake in sales up 25% in the last year. Indpendendent pet food retailers have also seen an increase of 23%, proving even in the current economic climate consumers are still keen to spend on their fur family.

The product rebrand is the first of its kind since Peamutt Butter launched in 2016 and is supported by investment in a new website, PR outreach and social media marketing.

Peamutt Butter Single 01
Peamutt Butter

Duerr’s – who is currently the biggest producer and distributor of peanut butter in UK – has introduced a new-look character ‘Peamutt’ on-pack to boost brand recognition on marketing channels and on shelf.

Sales and marketing director and 5th generation Duerr’s & Sons Ltd, Richard Duerr, said: “The original idea came from our family dog’s love of peanutt butter. As the biggest producer of peanut butter in the UK, it seemed a shame that our pets were missing out, so we created a prototype.

“Seven years on, we are rebranding to drive growth and secure new listings in the mults – like our recent win with Morrison’s. We have a new ‘Peamutt’ as a character for the brand ensuring the product is more noticeable on shelf and becomes more familiar with consumers across multiple channels.”

He added: “Even in a cost of living crisis trends show pet parents are still looking to indulge their dogs. Peamutt Butter is a good value for money, a largely affordable, treat that shoppers can grab in the supermarket while doing their weekly shop. The rebrand is aimed at keeping the product front of mind and ensuring we are the go-to for peanut butter for dogs.”

Peamutt Butter is a vegan affordable treat for your pampered pooches across the UK. Designed as a snack for four-legged friends, it is packed full of protein and contains heart-healthy fats, vitamin B, niacin and vitamin E.

This spreadable, smooth peanut butter is designed to be used on dog toys and lick matts, as well as a training treat. Tapping into the ever booming ‘fur baby’ trend it can also be used as ingredient for dog home-baking. Peamutt Butter is available in 340g jars– RRP £2.50.

Duerr’s & Sons Manchester – established in 1881 – is a family business barking mad about dogs. Famed nationwide for its household jams and marmalades, Duerr’s & Sons is the biggest producer of peanut butter in the UK. Peamutt Butter was crafted by this family of dog lovers to ensure everyone in the family can enjoy the joys of the nutty treat.

Peamutt with Kennel pic small
Peamutt with Kennel
For more information, Peamutt Butter recipes and stockists head to https://peamutt.co.uk/ or follow us on Instagram @peamuttbutteruk
Olivia McHugh
Olivia McHugh
Staff writer
Latest

From concept to conversion: How branding impacts website performance

Branding is often discussed in digital strategy, but not always clearly. We focus on logos, colour schemes, and taglines. These are important, but they...

Online Home Shop hits record £61 million sales in 2025

Online Home Shop (OHS), the family-owned e-commerce homeware retailer based in Worsley, Greater Manchester, has reported record gross sales of £61 million for 2025...

Understanding the signals behind search success

Search engine success is vital for any business, blogger, or content creator aiming to reach their audience. But what exactly drives search success? What...

JD Seasonings Celebrates 10 Years and 42 Great Taste Awards

JD Seasonings, the multi award-winning spice blend company, is marking its 10th anniversary this month with another proud milestone — securing five new Guild...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Enhancing business events in Manchester with memorable strategies

Business events have evolved into dynamic experiences designed to captivate attendees. Engaging participants effectively can elevate the success of an event, turning it into...

Understanding the signals behind search success

Search engine success is vital for any business, blogger, or content creator aiming to reach their audience. But what exactly drives search success? What...

From concept to conversion: How branding impacts website performance

Branding is often discussed in digital strategy, but not always clearly. We focus on logos, colour schemes, and taglines. These are important, but they...

Manchester’s TQUK Hits One Million Learners in Vocational Training Success

Training Qualifications UK (TQUK), a Manchester-based awarding and assessment organisation, has celebrated a major milestone after registering its one-millionth learner on a regulated qualification. Founded...

More News

From concept to conversion: How branding impacts website performance

Branding is often discussed in digital strategy, but not always clearly. We focus on logos, colour schemes, and taglines. These are important, but they...

Online Home Shop hits record £61 million sales in 2025

Online Home Shop (OHS), the family-owned e-commerce homeware retailer based in Worsley, Greater Manchester, has reported record gross sales of £61 million for 2025...

JD Seasonings Celebrates 10 Years and 42 Great Taste Awards

JD Seasonings, the multi award-winning spice blend company, is marking its 10th anniversary this month with another proud milestone — securing five new Guild...