Verastar, a Sale and Manchester headquartered small business services provider, has appointed Paul Sinclair as its Chief Brand & Marketing Officer and two new marketing leads to support the firm’s ambitious 2023 services growth plans.
The Verastar Group has a suite of leading B2B brands which currently provide over 10% of the UK’s small businesses with essential services from electricity, gas, and water, to fixed and mobile telecommunications, broadband and fibre connectivity, payment processing and insurance.
Previously Marketing Director at telecoms and technology provider Zen Internet, Sinclair leads a growing 20-person strong in-house team covering all marketing disciplines including, Digital, CRM, PR, comms and design.
Lee Hull, Verastar CEO comments: “We’ve strengthened the talent we have within our expanding in-house marketing team to lead the business into an exciting phase of delivering next-generation services for the small business market. Paul and his team are a highly skilled and experienced marketing services division.”
Sinclair comments: “I’m delighted to lead on Verastar Group’s marketing strategy to challenge and bring something different to a very traditional market.”
Other recent marketing hires at Verastar Group include Head of Marketing Olivia Smith and PR & External Communications Manager Sara Mak, both of whom have extensive experience delivering campaigns for B2B brands in the telecoms, SME and finance sectors.
Delivering essential business services to over 160,000 UK SMEs, Verastar employs around 900 staff at its Sale and Central Manchester based offices with additional offices at Rutherglen in Scotland and Leeds and Grimsby in the North East.
