BearJam has experienced a marked increase in requests for AI video work, growing from just one client brief in April 2025 to twelve by January 2026.
The London-based, award-winning company offers a combination of traditional video production and AI-powered solutions across a broad client base.
Over the course of the year, AI-related projects expanded significantly. From a single brief in April 2025, the number reached 12 by January 2026, with a notable acceleration during the last quarter.
Demand for non-AI video services has remained largely unchanged over the same timeframe.
Data from Fiverr’s Fall 2025 Business Trends Index supports this pattern, showing a 66% increase in demand for AI video expertise among freelancers in the six months leading up to December 2025.
This rise suggests that businesses are moving beyond initial experimentation with AI and incorporating it into mainstream creative and strategic processes.
At the same time, generative AI is helping to reposition video production as a more accessible option for brands.
As a result, the way video production companies operate is evolving.
Tristan Harrison, MD at BearJam, says, “This surge has signalled a sharp shift from experimentation to real-world adoption, and we’re having to resource our team accordingly.”
Increasing reliance on AI briefs is prompting agencies to reconsider traditional methods of production.
At BearJam, this has included:
- Signing AI-specialist film directors
- Recruiting additional full-time AI artists and creative technologists
- Rise in visual effects compositors
AI tools are now being used to support initial ideation, refine messaging frameworks, and explore audience insights before campaigns enter full production.
BearJam has also recently produced fully AI-generated videos, including an AI car advertisement and various other campaigns and promos, with no or significantly reduced need for traditional shoots.
This means the AI approach can now enable quicker development, greater alignment between strategy and execution, and reduced risk of misdirected creative investment.
The production company says the trend reflects wider changes across the marketing and creative industries, as brands seek more efficient ways to compete in saturated digital environments.
“AI is no longer a test-and-learn tool for many businesses,” added Harrison. “It’s becoming a standard component of how campaigns are scoped, evaluated, and delivered. Agencies that don’t adapt could fall behind.”
While AI continues to play a growing role, BearJam emphasises that human expertise remains central to successful creative production.
“Combining this technology with expert creatives is essential to creating fast, smart, and seamless video, without it being mechanical and lifeless. Strategic oversight, brand understanding, and creative judgement stay with the humans to make sure AI-informed briefs translate into effective real-world campaigns.”
The team at BearJam expects demand for AI video briefs to continue to play a major role throughout 2026 and is excited to see how it will reshape the video production landscape.
