SEVEN BRO7HERS BREWING CO is now an official distributor of FOUR SIS4ERS DISTILLERY’s spirits range for On-Trade customers.
The move promises to offer trade customers a wider selling portfolio and allows buyers to access a ‘one stop’ shop for crafty beer, gin and rum.
The addition to the SEVEN BRO7HERS selling portfolio will include the SIS4ERS Spiced Rum, the spirit makers ‘Signature Gin’ and six flavoured gins.
Keith McAvoy, CEO of SEVEN BRO7HERS said: “This month we are launching a seriously exciting collaboration with our SIS4ERS and becoming an official distributor of their whole spirits range to our On-Trade customers.
“We hope the collaboration will open their portfolio up to new customers and make our offering stronger for buyers. Now you really can #jointhefamily and serve the full family collection of amazing beers and spirits. Our sales team is ready for you!”
SEVEN BRO7HERS BREWING CO AND SIS4ERS were born and bred in the heart of Salford, the 11 siblings believe they are the biggest single family in the alcohol business in the world.
The pair up will allow both family businesses to monitor sales and look at how each brand and product complement each other on the on-trade market.
Lucy White, from FOUR SIS4ERS DISTILLERY, said: “We are very excited about our new distribution partnership with our very own brothers. They have established an extremely strong on-trade sales presence over the past eight years and now is the perfect time to add our range of spirits to their portfolio and strengthen their offering to their customers.
“There are many features about their beer range and our spirits that complement one another, let alone the family connection that we both share together. It makes perfect sense for their on-trade customer network to access the products produced by the same family – allow the family story to shine through.”
SEVEN BRO7HERS was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad’s home-brewing in their cellar at home. The ‘McAvoy sisters’ Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White first launched SIS4ERS Distillery in 2018.
The brothers currently run successful beer houses in Middlewood Locks, Salford and Ancoats, in Manchester. They also operate a taproom bar in the brewery. In July 2020 they opened their partnership bar at Manchester Airports new T2 Departure Lounge and in May 2021 they opened their doors to a Beerhouse in the heart of MediaCityUK.
Today the spirit makers produce a range of delicious, flavoured gins and rum. The distillery, which is also an event space, hosts gin tours and tastings.
