KOMI Group – the Manchester headquartered social media, marketing and licensing company – has been named as one of the UK’s top 10 most successful social video publishers by Tubular which is the measurement standard for online video, and is widely cited by the global industry and press for the very latest in video insights, trends and strategy.
KOMI sat in ninth place in the Tubular Awards 2021 with an average of 55 million monthly unique viewers across Facebook and YouTube last year. For the first time, Tubular ranked companies by unique viewers, not just views. KOMI was the youngest firm named in the UK list which was topped by the BBC. Others in the top 10 included Endemol Shine Group, the Daily Mail and Channel 4.
Andrew Trotman – MD of KOMI – said: “2020 was an unprecedented year of growth for us so being recognised by such an important and respected organisation is testament to the creativity, strategic thinking and hard work of our teams. We see this as recognition of our efforts and it’s a fantastic achievement for such a young business to be listed alongside some the country’s most powerful media companies.”
KOMI Group firm is a three divisional agency business consisting of dedicated social media, marketing, and licensing teams. It was founded in 2016 and is led by Andrew Trotman and Ryan Williams. Over the past four years, its team of content creators, analysts and video producers have made and then distributed video content and viral campaign adverts for international brands such as BBC Films, O2, Universal, Bud Light and Disney.
Content has been shared across its Facebook, YouTube, Twitter, TikTok, Instagram and LinkedIn accounts including It’s Gone Viral, which is dedicated to relatable, informative and educational content; as well as Go Fetch, a platform for dog lovers to connect with one another; Happiest, which focusses on bringing the most entertaining and uplifting content and real life stories; and Ultimate which is all about sharing fascinating and clever DIY, crafts and hacks followers can do at home.
The last year has seen the company reach other various milestones including launching Ark Media – its new licensing arm, delivering over six billion views across its portfolio of pages, relocating its HQ to Beehive Mill in Ancoats, reporting its highest ever NewsWhip results, acquiring social media brand Happiest Media Ltd and appointing Urban Splash’s Sam Lenehan as its new non-exec director.
In December 2020, the company delivered two Facebook Lives which ranked number one and number two in the most viewed Live videos for that week. One was for the website gofetchstuff.com, which achieved 1.3m views on It’s Gone Viral, and the other was a live Santa’s grotto which saw children speaking to Father Christmas about their Christmas lists – it gathered 1.5m views.
