An award-winning Manchester digital first video production agency has introduced an ambitious advertising content arm to support brands during the pandemic and beyond.
Fraggell Productions has developed its new division, called Fraggell Ads, to create videos for ecommerce brands to use in their paid advertising as it continues on its own strategic growth trajectory.
The agency will focus on delivering high performing, revenue driven video ads lasting between 15 and 30 seconds across Instagram, Facebook and Snapchat.
This came after the business recognised that the ecommerce industry has had major growth due to the pandemic, with UK sales predictions upgraded from £73.6bn to £78.9bn, according to analysts at Edge Retail Insight.
In response to this, Fraggell Productions wanted to provide a service to allow D2C brands to get effective converting content at an affordable price which also is proven to work on social media.
Co-founders Fraser Cottrell and Nicholas Beddows, aged 25 and 26, said: “We simply couldn’t afford to ignore the fact that demand for effective video ads for ecommerce brands. This, combined with the effects of Covid and lockdown restrictions, has undoubtedly sped up the pace.
“Having already built up a strong reputation in the social media sphere, we were fortunately in the position of being able to adapt and embrace the changes so that we can give brands precisely the content they want and have come to expect.
“The beauty of our offering is that our clients can send us their product from anywhere in the world and we can create the videos for them. This allows our clients to take a hand-off approach while we take care of the casting, location and user generated content.
“This also means that we can protect our clients, turn around content at scale, all while reshaping and repurposing marketing messages to reflect the current climate.”
Fraggell Productions counts PrettyLittleThing, BoohooMan, Lavish Alice, LADBible, Papa Johns, Gumbies and BootBuddy among its impressive portfolio of clients.
Generating a turnover of £200,000 in 2019, alongside a £100,000 pre-tax profit, Fraggell Productions aims to turnover £1m in the next five years. This will support a move in 2021 to a larger new office, which will allow the team to build custom sets and studios to increase the turnaround time on projects for clients, while providing students with real industry training.
Fraggell Productions was founded by Fraser and Nicholas when the pair left Ashton Sixth Form College aged 18. The business uses a blend of modern and traditional video skills to deliver personalised digital projects to regional, national and global brands.
