Truth Creative has completed a lockdown rebrand for London-based cloud and tech events company Sleek, providing The Sunday Times Virgin Atlantic Fast Track 100 firm with a dynamic new identity matching its rapid success story.
Originally founded as Sleek Events, Sleek’s new brand look, tone of voice and corporate values have all been brought into a cohesive new design by Truth, which works with global clients from an office in Manchester city centre.
Sleek MD & Founder, Jennifer Davidson, began initiating the rebrand after being selected for the Goldman Sachs 10,000 Small Businesses UK 2020 program.
Acknowledging that Sleek’s branding hadn’t kept pace with the fast-growth firm’s development since its 2015 launch, Jennifer said that lockdown provided an opportunity to accelerate the company’s rebrand and turn its focus to implementing the infrastructure to support future growth.
Truth’s work for Sleek included brand positioning, tone of voice, brand identity and animation. Co-founder and Managing Partner Jo Scott led on strategy, with Deputy Creative Director Anthony Wilde leading on branding. Senior account manager Hannah Turley and designer Louise Hamer worked on SEO and website, and Jade Rutter, motion designer, produced the animation.
Davidson founded Sleek in an office in a bedroom of her home in 2015. Since then the company has expanded to a team of event specialists servicing both corporate clients and luxury private parties.
It was the highest-placed business representing the events sector in the 2019 Sunday Times Virgin Atlantic Fast Track 100, entering the list at number 19.
Jo Scott, co-founder and Managing Partner of Truth Creative, said: “When we interrogated Sleek as a business through our discovery phase, it was very clear that the business not only delivers outstanding products and services, but also has drive and heaps of personality.
“For us, it was important to bring those qualities to the fore of the brand positioning – culminating in an identity with confidence and ambition to support Sleek in delivering great things.”
Lizzie Burdge, Client Relationship Director for Sleek, said: “Sleek is a young, yet ambitious and fast-moving agency. Working predominantly with tech and cloud-based communities, we wanted a brand that aligns with our clients but also has a modern and adaptable style that supports the current and future vision of the agency.
“A strong brand will give a company a competitive edge while communicating what they can offer, building trust and establishing credibility, this is what I believe Sleek’s new brand can provide.”
