Altum HR shortlisted for national CIPD People Management Award
Former QVC presenter Anne Dawson unveils trueNorth Studio to help businesses tell their story
WOKINGHAM, UK, June 11, 2026: Former QVC presenter Anne Dawson has launched trueNorth Studio, a new business designed to help companies raise their profile through professional video content and brand storytelling.
The newly established company creates promotional videos that help organisations showcase their expertise and connect with customers.
Based in Wokingham near Reading, Anne says the concept draws heavily on the skills she developed during her years on live television.
She said: “There is still no script, there is still no take two. I will have done my prep work with the client beforehand, we will have had our Zoom calls, but it’s not just about a list of features and benefits. We are having a chat. It’s like having a coffee, but I know where it’s going.
“I do the calls to action. I look at the camera and speak to the viewer. It is always nicer to have somebody else blow your own trumpet. It is so much easier.
“I am in my happy place because my happy place is in a studio and my happy place is talking to people without a script. I know basically where it’s going but exactly where I go next will depend on what they have answered previously.”
Although the conversations feel relaxed, Anne says the production standards are highly professional.
“The client gets a 45-minute video, there or thereabouts, professionally edited and ready to feature on their website.
“This is broadcast quality. My official title is Business Broadcast Producer. I am doing exactly what I did at QVC, but now I am doing it for businesses.
“It is all produced using broadcast-quality cameras, professional editing, hair and make-up, behind-the-scenes content and photography. It is a complete package.
“At the end of the process, clients receive the interview, four professionally edited reels, around 50 to 60 photographs and a similar number of behind-the-scenes images, giving them plenty of content to use across their marketing channels.”
The idea for trueNorth Studio emerged during a period of significant change in Anne’s life.
“I left after the death of my brother, who I had looked after for 17 years,” she said. “I remember thinking, ‘This is not a dress rehearsal.’
“I was post-divorce, my brother had passed away and my children had all grown up. It made me realise just how much experience I had built up over more than 40 years in sales, including 26 years selling live on television without scripts or second chances.
“In that environment, you have to deliver results consistently or you simply do not last.
“My role was always about selling products and brands for other people. Eventually, I started wondering why I could not use those same skills to help promote businesses instead.”
Drawing on more than 25 years of live broadcasting experience, Anne says integrity remains at the heart of her work.
“My whole ethos is integrity. It is selling with integrity,” she said. “I have always believed sales should be honest, ethical and authentic. Without those qualities, you are unlikely to enjoy a long career.
“I love what I do because every day is different. I become genuinely interested in the businesses I work with. When I get excited about what they do, that enthusiasm often comes back to them as well, especially if they have lost sight of it over time.”
Anne believes effective communication is one of the most valuable assets any business can have “When the message is clear, the decision is easy.”
Centre for Sight Celebrates Three Decades of Innovation in Vision Care with International Eye Health Summit
East Grinstead welcomed some of the world’s foremost eye care specialists as Centre for Sight celebrated 30 years of delivering advanced vision treatment. Experts from across the ophthalmology sector travelled to Sussex for a landmark event focused on the future of eye health and patient care.
Founded in 1996 by consultant ophthalmic surgeon Sheraz M. Daya, the internationally renowned eye hospital hosted a specialist conference that brought together leading surgeons, clinicians, innovators and business leaders to discuss the next generation of sight-saving and vision-correcting treatments.
The one-day conference, titled “30 Years of Vision: Crafting the Next Decade”, was held at Alexander House Hotel in West Sussex over the weekend. Discussions focused on the evolution of eye care over the last 30 years and emerging developments including artificial intelligence, laser-based treatments, advanced diagnostics and new approaches to healthcare delivery.
For three decades, Centre for Sight has been recognised as a leader in refractive and cataract surgery, earning an international reputation for innovation, specialist treatment and patient-focused care.
The anniversary gathering attracted world-class expertise to Sussex, further strengthening East Grinstead’s reputation as a hub for advanced eye care. The celebrations concluded with a black-tie dinner featuring a speech from Katie Piper, the broadcaster, author and founder of the Katie Piper Foundation, who received treatment at Centre for Sight following life-changing injuries.
The speaker programme featured many respected figures in ophthalmology and medical innovation, including Arthur Cummings, Erik Mertens, Amanda Carones, Francesco Carones, Michael Mrochen, Milind Pande, Pei Fen Lin, Aylin Kiliç, Andrea Russo, Andrew Webb, Saj Khan and Sheraz Daya.
Sessions explored the future of cataract and refractive surgery, the growing role of artificial intelligence in healthcare, changing patient expectations, innovation within private healthcare and the technologies expected to influence vision care in the years ahead.
Sheraz M. Daya, Founder and Medical Director of Centre for Sight, said:
“Over the past 30 years ophthalmology has seen remarkable transformation driven by technology, research and the dedication of clinicians committed to improving vision and quality of life. This conference is an opportunity to reflect on that journey, share insights with colleagues and look ahead to the innovations that will define the next decade of patient care. East Grinstead has become an important centre for advanced eye care. We are proud to bring world class expertise to Sussex and to continue helping patients access the latest developments in vision treatment.”
Established in 1996, Centre for Sight is among the UK’s most experienced providers of advanced eye care. Mr Daya has carried out more than 35,000 cataract procedures and a comparable number of laser vision correction treatments. The centre is widely recognised for handling complex cases, embracing cutting-edge technology and maintaining rigorous safety standards.
PR Fire Streamlined UK and US Press Release Distribution for Global Media Reach
Businesses looking to gain attention from journalists in both the UK and the United States often struggle to find a single platform that effectively covers both markets. PR Fire provides a press release distribution service designed to bridge that gap, helping organisations of all sizes share their news with relevant media contacts across these key regions.
As companies expand into global markets, access to journalists, editors, publishers, and online media platforms in multiple countries has become increasingly important. PR Fire offers a solution that goes beyond single-country targeting by enabling distribution to both UK and US media audiences through one streamlined service.
PR Fire is widely recognised for distributing press releases to journalists, newsrooms, digital publications, and media outlets. The platform aims to simplify the process of professional press release distribution so that businesses can focus on their messaging while reaching a wide audience.
The service also offers fast turnaround times for release distribution and includes SEO-enhanced optimisation to help improve search visibility. PR Fire works with marketing teams, PR agencies, startups, and established organisations to support efficient and effective campaign delivery.
With competition for media attention rising, businesses are increasingly turning to distribution services that offer genuine multi-market exposure rather than limiting reach to a single region.
Strategic press release distribution can support brand awareness, enhance credibility, attract investment interest, and strengthen overall market authority.
For organisations aiming to connect with journalists across both the UK and US media landscapes, PR Fire remains a reliable and widely used press release distribution option.
Why Creative Judgment Now Matters More Than AI Access
WANDSWORTH, London. June 10th, 2026 – BearJam is highlighting how storytelling ability, aesthetic judgment, and human direction are becoming the key factors that separate standout AI-driven content from the rest.
As AI video tools become standard across the creative industry, BearJam, a video production company, believes the real point of difference is no longer who has access to the technology, but who knows how to use it well.
The rise of AI-generated media has also led to growing references to “AI slop,” a term used to describe repetitive and uninspired visuals that often result from formulaic production approaches.
This tends to happen when teams rely heavily on automation without applying strong creative oversight or understanding what makes content resonate with viewers.
The challenge is not access to AI systems. It is the absence of consistent creative direction and quality control.
BearJam’s perspective comes from hands-on experience producing AI-assisted campaigns for brands including KGM and SD Worx. Their position is clear: tools alone are not enough to create meaningful work. Taste is what matters.
For BearJam, taste in video production includes:
Strong narrative instinct
Control of pacing
Emotional understanding
Visual decision making
Editorial restraint
Human-led direction
Audience awareness
Judgment on when AI should and should not be used
This thinking has shaped internal development at BearJam, including the appointment of Brick Ng as AI Architect to connect technology with creative production while keeping human leadership at the centre.
AI now plays a major role in BearJam’s production process, but creative direction remains human led.
James Hilditch, founder and creative director of BearJam, said, “I’m genuinely excited by what AI has done for our industry. It’s opened up ideas we couldn’t have afforded to make a few years ago, sped up the parts of production that used to slow everyone down, and given smaller brands a real shot at ambitious work.
That’s a good thing, and we lean into it every day. But it comes with a catch.
The easier it gets to make video, the easier it gets to make forgettable video. When teams let the tools do the thinking, you end up with content that’s technically fine and creatively empty, and audiences notice every time.
So our priority hasn’t shifted. AI takes on more of the heavy lifting each month, but the storytelling, the pacing, the decisions about what actually moves someone, those stay human.
That’s the part that makes a video worth watching, and it’s the part we won’t hand over.”
With demand for faster production increasing, agencies are under pressure to deliver more content using AI tools.
The risk is that efficiency becomes prioritised over creativity, resulting in work that fails to perform or connect.
Audiences are quick to recognise when content lacks originality or personality, and AI-generated material without strong direction often struggles to earn trust.
The real challenge is not adoption of AI, but avoiding creative uniformity across the industry.
BearJam sees the future as a balance between AI supported production and strong human creative leadership.
“AI will keep getting better. That was never the question. The real one is whether you’ve still got someone with taste deciding what to point it at.” – James Hilditch
Brighton Residents Increasingly Opt for Expert TV Wall Mounting as Home Entertainment Expands
As modern televisions continue to grow in size and become a focal design feature in living rooms, many homeowners in Brighton are now relying on professional installers to make sure their screens are fitted securely, neatly, and with a polished finish.
Mike Harris Aerial and Satellite has seen a noticeable rise in requests for both TV aerial work and wall-mounted television installations, as property owners aim to maximise space while enhancing their home viewing setups.
The company provides a specialist TV Wall Mounting Service Brighton residents can rely on for safe installation of modern televisions, including OLED, QLED, LCD and Ultra HD screens. The service includes professional bracket installation, cable management and complete home entertainment setup solutions.
According to Mike Harris Aerial and Satellite, professionally mounting a television can help improve viewing angles, free up valuable floor space and reduce the risk of televisions being damaged by accidental knocks or falls. The company works with a wide range of wall types commonly found in Brighton properties, including brick, plasterboard and timber frame constructions.
Alongside wall mounting services, the company is also recognised as one of the area’s experienced TV Aerial Fitters, offering aerial installations, repairs, Freesat services, Freeview installations and multi room TV solutions for domestic and commercial customers.
A spokesperson for Mike Harris Aerial and Satellite said: “Home entertainment technology has evolved significantly over recent years, and many homeowners want a cleaner, more modern look without visible cables or bulky TV stands. Professional installation ensures televisions are mounted safely while delivering the best possible viewing experience. At the same time, reliable aerial and satellite systems remain essential for customers who want uninterrupted access to television services.”
The company offers same day appointments where available and provides free quotations for customers across Brighton and the surrounding East Sussex area. Services include TV aerial installation, aerial repairs, satellite system upgrades, Freesat installations, TV wall mounting and complete home entertainment setups.
As demand for larger screens and integrated entertainment systems continues to grow, professional installation services are helping homeowners achieve a safer, more organised and visually appealing living space.
MotorDesk Rolls Out Latest Platform Enhancements for Independent Dealers
MotorDesk has launched its most recent set of platform improvements for May 2026, aimed at helping independent motor dealers work more efficiently. The update introduces new functionality across integrations, stock control, communication features, and overall workflow tools designed to support day-to-day dealership activity.
Key updates in the May 2026 release include:
- Jigsaw Finance Integration – Dealers can now show finance calculators and representative finance examples directly on vehicle listings, giving customers clearer access to finance information.
- Enhanced Stock Group Management – Adds more flexibility for businesses managing stock across multiple sites, departments, or vehicle categories.
- OnlyVans Sales Channels – Enables advertising of vans on an additional UK marketplace to broaden reach.
- Vehicle Key Management – Improves tracking of vehicle keys, reduces duplicate assignments, and increases visibility of key allocation.
- Job Board Time Tracking – Introduces time tracking within Vehicle Job Boards to help monitor workshop and preparation activity.
- Appointment Management – Improves booking organisation with enhanced booking types and better filtering tools.
- Website improvements – Expands WhatsApp integration, introduces new styling options for live chat, and adds more flexibility to valuation forms.
- Sage Cloud Accounting EU Goods and Services Compliance Support – Helps Sage Cloud Accounting users correctly classify invoices as goods or services when dealing with non EU entities.
These changes highlight MotorDesk’s continued focus on improving dealership efficiency, strengthening operational control, and delivering a more connected platform experience.
Trusted Birmingham Engineers Maintain Strong Demand for TV Aerial Installation Services Across the West Midlands
Residents and businesses in Birmingham are still relying on Aerial & Satellite Express for professional TV aerial and satellite installation services, delivered by a well known local company operating across the region.
With increasing need for reliable television signals, upgraded digital aerials and satellite systems, Aerial & Satellite Express has strengthened its reputation as a leading provider of TV Aerial Installation Birmingham services. The business works with both homes and commercial properties across Birmingham and the wider West Midlands, offering fast callouts, expert installation work and competitive prices.
Unlike larger national companies, Aerial & Satellite Express uses engineers who are based locally and familiar with the reception issues common across Birmingham and surrounding areas. This local experience allows them to recommend and install tailored aerial and satellite systems for each property.
Services include TV aerial installations, aerial repairs, satellite dish fitting, Freesat setups, fault diagnosis, TV wall mounting and multi-room viewing solutions. In many cases, customers can arrange same day appointments.
A spokesperson for Aerial & Satellite Express said: “We take pride in offering a genuinely local service across Birmingham. Our engineers live in the area, which helps us respond quickly and maintain the high standards our customers expect. Whether it is a new installation or solving reception problems, we focus on delivering a dependable and cost effective service.”
The company is recognised for punctual service, professional standards and strong customer support. Each project starts with a free survey and quotation so customers can choose the best solution for their television setup.
As demand for digital TV services continues to grow, Aerial & Satellite Express remains committed to providing Birmingham residents with clear and reliable viewing through expert TV Aerial Installation Birmingham services delivered by experienced local engineers.
Why UK entrepreneurs fly to Europe and back in a day
For a growing number of UK entrepreneurs, Europe is becoming a day trip. Founders are increasingly flying out in the morning, holding meetings in cities such as Amsterdam, Paris, and Frankfurt, then returning home the same evening.
For businesses across Manchester and the wider North West, stronger regional connectivity is making this approach more practical than it was just a few years ago.
Rather than committing multiple days to a single meeting, entrepreneurs can now fit important international discussions into a normal working day. Video calls remain an important business tool, but they are not always enough when negotiations, supplier discussions, or investment conversations reach a critical stage.
Why Entrepreneurs Are Choosing Same-Day Trips
For owner-managed businesses and growing companies, spending two or three days away from the office is rarely ideal. A same-day trip allows founders to meet clients, inspect facilities, pitch to investors, or negotiate contracts while minimizing disruption to the business.
Being in the room can still provide advantages that are difficult to replicate remotely. Meetings often move faster in person; you can have more detailed conversations and reach decisions more quickly when everyone is sitting around the same table.
As a result, many companies now reserve travel for situations where face-to-face contact is likely to create measurable value rather than treating it as a routine part of doing business.
Why Manchester Is Driving This Trend
The rise of same-day European travel is not just a London story. Manchester Airport continues to strengthen its position as one of the UK’s most important international gateways, providing direct access to major commercial centres including Amsterdam, Paris, Frankfurt, and Dublin.
For businesses across Greater Manchester, Cheshire, Lancashire, and the wider North West, these routes remove the need to travel through the South East before reaching Europe. That can significantly reduce overall journey times and make a one-day itinerary a realistic option.
Manchester is developing a growing role as an international business hub. More North West companies are expanding into overseas markets, creating greater demand for efficient travel options that support relationships with clients, suppliers, and partners across Europe.
A founder can leave Manchester early in the morning, attend meetings abroad during the day, and still return home that evening. For smaller businesses without large management teams, that flexibility can make international travel far easier to justify.
In some cases, companies also explore alternatives to scheduled services when timing is critical. Businesses juggling multiple meetings across different locations, working to tight deadlines, or requiring access to airports not served by commercial routes may assess options offered by private jet charter companies. While these services are not suitable for every organisation, they can provide greater flexibility when a same-day itinerary leaves little room for delays or scheduling constraints.
Ultimately, the choice of transport depends on the value of the meeting, the time available, and whether the travel arrangements support the objective of the trip.
Business Travel Is Becoming More Purpose-Driven
The rise of same-day European travel reflects a broader shift in how companies approach business mobility.
Rather than measuring travel by the number of trips taken, many organisations are focusing on outcomes. Entrepreneurs are becoming more selective about when they travel, reserving face-to-face meetings for moments where personal interaction is likely to accelerate decision-making, strengthen relationships, or unlock new opportunities.
This mindset has increased demand for travel solutions that prioritise flexibility and efficiency. Alongside commercial aviation, providers such as Air Charter Service support businesses that require greater control over scheduling, access to regional airports, or more complex multi-city itineraries. For time-conscious entrepreneurs, the ability to build travel around business objectives rather than airline timetables can be a significant advantage.
Which Business Meetings Justify a Same-Day Trip?
Not every meeting warrants a flight. The journeys most likely to justify a same-day return are those connected to revenue generation, operational oversight, or important business relationships.
Examples include:
- Investor meetings
- Supplier audits and factory visits
- Distributor negotiations
- Client contract renewals
- Strategic partnership discussions
- Time-sensitive negotiations.
A Manchester ecommerce founder might travel to Amsterdam to meet a logistics provider ahead of a major seasonal sales period. Reviewing operations in person, discussing delivery performance, and agreeing on process improvements during a single visit could achieve more than several weeks of virtual meetings.
Similarly, a North West manufacturer visiting a supplier in northern France or a technology business meeting investors in Germany may find that a same-day trip provides the benefits of face-to-face contact without sacrificing multiple working days.
Most business people can often handle routine project updates and introductory conversations effectively online, so businesses are becoming far more disciplined about deciding which meetings genuinely require travel.
The Real Cost of Same-Day European Travel
Despite the obvious benefits, the calculation of viability and expedience extends beyond cost alone. Missed connections, airport congestion, and unexpected delays can quickly undermine the benefits of a tightly planned schedule. The most successful same-day trips tend to have a clear objective, realistic timings, and enough flexibility to absorb disruption if it occurs.
For that reason, many entrepreneurs assess the overall value of a trip rather than focusing solely on travel costs. If a face-to-face meeting can accelerate a deal, resolve an operational issue, or strengthen an important business relationship, the return on time may justify the journey.
A More Selective Approach to European Travel
Same-day European travel is becoming a valuable business tool for entrepreneurs across the UK, particularly those based in Manchester and the North West. Improved regional connectivity, changing working practices, and the continued importance of face-to-face meetings are encouraging more founders to rethink how they travel.
For entrepreneurs, the appeal is straightforward. If an important meeting can be completed in a single day without sacrificing valuable time in the business, traveling to Europe becomes a far more practical option than it once was.
For many growing companies, that shift is helping make international opportunities easier to pursue while keeping founders focused on day-to-day operations at home.
How video production Manchester can help your business stand out
In a crowded marketplace, getting noticed by potential customers can be a challenge. Businesses need marketing that captures attention, communicates value, and creates a lasting impression.
This is why many organisations are investing in video production Manchester services to support their growth and strengthen their brand presence.
Video has become one of the most effective forms of content available. It allows businesses to tell their story, showcase their expertise, and engage audiences in a way that text and images alone often cannot achieve.
Capture Attention Faster
People consume more video content than ever before. Whether browsing social media, searching online, or visiting a company website, customers are naturally drawn to video.
A professionally produced video can quickly communicate who you are, what you do, and why customers should choose your business. With attention spans becoming shorter, video provides an opportunity to make an immediate impact.
Showcase Your Business Personality
Every business has a unique story to tell. Video allows you to bring that story to life by highlighting your team, workplace, products, and company values.
Showing the people behind the business helps create a more personal connection with potential customers. This can be especially valuable for service-based companies where trust and relationships play a key role in purchasing decisions.
Professional video production Manchester services can help ensure your brand message is presented clearly and consistently across all marketing channels.
Increase Social Media Reach
Social media platforms continue to prioritise video content because it generates strong engagement. Businesses that regularly publish video often see higher levels of interaction compared to static posts.
Popular video content includes:
- Company introductions
- Product demonstrations
- Customer testimonials
- Behind-the-scenes footage
- Industry tips and advice
These videos can help increase visibility, attract new followers, and encourage shares that extend your reach even further.
Demonstrate Expertise
Customers are more likely to buy from businesses they trust. Educational and informative videos allow you to demonstrate your knowledge while providing value to your audience.
By answering common questions and sharing useful insights, you position your business as a trusted authority within your industry. This can help build credibility and encourage potential customers to contact you when they need your services.
Support Local Marketing Efforts
For businesses targeting customers in the North West, video production Manchester can be a valuable tool for local marketing. Video content can showcase local projects, highlight community involvement, and strengthen connections with audiences in the area.
Combining video with local SEO strategies can help improve visibility and make your business more recognisable within your target market.
Deliver Long-Term Value
One of the biggest advantages of video is its versatility. A single video can be used across multiple channels, including your website, social media platforms, email campaigns, and online advertising.
This allows businesses to maximise their marketing investment while maintaining a consistent message across all customer touchpoints.
Conclusion
Video continues to play an increasingly important role in modern marketing. It helps businesses attract attention, build trust, demonstrate expertise, and connect with customers more effectively.
By investing in professional video production Manchester, businesses can create engaging content that supports brand growth, improves visibility, and delivers lasting results. Whether you’re looking to increase awareness, generate leads, or strengthen customer relationships, video can become one of your most valuable marketing assets.