Brighton, UK. July 18th, 2024 – Joanne Avison, a distinguished author, illustrator, and yoga specialist, is set to release her latest book, “Myofascial Magic in Action.” The first in a five-book series commissioned in 2023, this publication promises to revolutionise the understanding of movement and therapy through Avison’s pioneering research on fascia, anatomy, and movement.
The innovative series aims to simplify the complex science of fascia, making it accessible and practical for a broad audience, including yoga and Pilates instructors and physiotherapists. This initiative seeks to transform how movement is taught and understood, providing profound insights into human anatomy.
Avison’s personal journey began with her struggle to comprehend her own body. A self-described non-athlete and bookworm, she experienced chronic pain and limitations following the birth of her son. Traditional physiotherapy and yoga failed to alleviate her symptoms, leading her to explore anatomy, biomechanics, biotensegrity, and fascia. This quest for knowledge took her to human dissection labs and mystery schools, where she discovered the unique, interconnected nature of the human body through the fascia’s living interface.
Her deep dive into fascia—an essential connective tissue matrix—revealed that the body operates more like a liquid crystal interface than a mechanical machine. Avison’s research demonstrated that a thorough understanding of fascia could significantly enhance movement, prevent injuries, alleviate chronic pain, and improve overall well-being. This paradigm shift has transformed her life and the lives of many others through her teachings and writings.
Avison’s first book, “Yoga, Fascia, Anatomy, and Movement,” became a best-selling specialist resource, lauded for its depth and clarity. Despite initial pressure to produce a coffee-table book, she remained committed to creating a serious, impactful work, resulting in a respected academic publication that has influenced movement teachers worldwide.
“Myofascial Magic in Action” continues this legacy, offering a more practical and user-friendly approach. The high-ticket course accompanying the book, launched in October 2023, has already seen remarkable success and steady growth. This course trains movement instructors to integrate Avison’s methods into their practice, promising transformative results for their clients.
In addition to her writing, Avison is an international teacher of applied structural anatomy, a professional Structural Integration practitioner, and the Director of the Art of Contemporary Yoga Teacher Training in London. Her extensive training includes certifications in Cranio-Sacral Therapy, Autoimmune Response Testing (A.R.T.), and Frequency Specific Microcurrent (F.S.M.), among others. Avison’s unique approach integrates her studies in anatomy, philosophy, and spiritual sciences, offering a holistic perspective on human movement and wellness.
Her involvement in the emerging field of Fasciategrity and her ongoing work in complementary health and medicine underscore her dedication to advancing understanding in these areas. Avison’s upcoming series of books, illustrated with her whimsical cartoons, aims to demystify fascia and empower individuals to move better, live pain-free, and connect more deeply with their bodies.
In 2015, Avison’s work caught the attention of the Movement of Spiritual Inner Awareness (MSIA), a charitable foundation in Los Angeles. Invited to teach their community, she integrated her knowledge of fascia with the spiritual teachings of this mystery school, significantly influencing her perspective and approach. By 2023, she had earned a doctorate in Spiritual Science, becoming an ordained minister and merging her scientific knowledge with spiritual insights.
Avison’s personal journey has also been marked by resilience. Diagnosed with breast cancer, she applied her methods to aid her recovery, achieving remarkable results. Within 12 weeks of major surgery, she was able to perform full weight-bearing yoga, demonstrating the efficacy of her “myofascial magic” techniques.
Her story is one of perseverance, innovation, and a deep commitment to improving human movement and wellness. Avison’s work is not just a contribution to the field of movement and therapy; it is a game-changer, offering a new way to understand and care for the human body. The course, co-created with Paul Thornley, is a fabulous “non-denominational” movement practice for all movement instructors. Her upcoming series of books will provide clear, actionable steps to improve natural human movement, making this essential knowledge accessible to all, regardless of age and fitness level.
Joanne Avison’s contributions to the fields of anatomy, movement, and wellness are unparalleled. Her work bridges the gap between traditional teachings and modern science, offering a fresh perspective that resonates with practitioners and enthusiasts alike. “Myofascial Magic in Action” is poised to become a cornerstone in the education of movement professionals, continuing Avison’s mission to transform lives through a better understanding and practice of fascia-based movement.
For more information or to learn more about Joanne Avison’s upcoming book and course offerings, please visit Myofascial Magic: https://www.myofascialmagic.com
