Creative agency MadeByShape, based in Manchester, has delivered a major brand transformation and rebuilt website for award-winning search-first PR agency Rise at Seven.
Appointed for their expertise in creative innovation and digital delivery, MadeByShape was tasked with redefining Rise at Seven’s brand identity, creating a new digital presence, and aligning the agency’s outward image with the evolving landscape of AI-led content and multi-platform search.
Since launching in 2019, Rise at Seven has become a leading force in search marketing, expanding internationally with offices in New York, London, Sheffield, and Manchester. As the company evolved, its original digital identity no longer matched its market leadership or cultural influence—with Carrie Rose noting on LinkedIn that she had “built the old [web]site in my front room”.
MadeByShape’s remit included a full suite of brand and digital services—from strategic brand repositioning and UX-led design to a full redesign of visual elements such as typography, logo, colour scheme, and voice. They also delivered updated design assets including showreels, pitch decks, social content, and supporting brand collateral.
The result is a fresh brand identity that positions Rise at Seven as a category-defining search-first content agency. With modern SEO touching everything from eCommerce platforms to media and social channels, the rebrand signals a bold step into the future of performance-led creativity.
Andy Golpys, Co-Founder of MadeByShape, said:
“This was one of the biggest launches we’ve done for another agency. It’s always an honour when someone in your own industry trusts you with their brand. Carrie and the team were clear on where they’re going, and we made sure their visuals and digital experience matched that ambition.”
The idea for a redesign stemmed from a frank conversation in which Andy highlighted how the existing website no longer reflected the agency’s creative and strategic strength. That openness sparked a close-knit collaboration fuelled by shared ambition and mutual creative respect. Andy added:
“Rise dominate on social and have one of the most admired cultures in our industry, but their old website didn’t do them justice. It’s not just about looking good; they have to make the right first impression every time to build trust.”
The newly unveiled site has already attracted praise on LinkedIn and within marketing circles, with a detailed case study soon to follow.
For MadeByShape, the project adds to an expanding roster of high-impact brand and website builds—reinforcing its place among the UK’s most trusted agencies for digital design and creative innovation.
