Soap Media, a Manchester and Preston-based digital agency, has successfully designed and launched a new website for Claremont, one of the UK’s leading office design and fit-out firms.
This collaboration builds on an existing relationship in which the agency had previously supported Claremont with SEO improvements and technical fixes.
Claremont has been delivering office interior design and fit-out projects from its Warrington and Bristol offices for more than 40 years. Some of its multi-million-pound projects include Admiral, AQA, and Grant Thornton. The firm was recently awarded the Employer of the Year award at the BCO Next Gen Awards 2024.
Claremont’s brief called for the new website to showcase its enviable and high-profile client roster, bring its signature concept of the Destination Office to life, and lend itself to easy content updates for the in-house marketing team.
Recognising the need for a complete overhaul, the company entrusted Soap Media to create a modern site that aligns with its brand identity and highlights its expertise in creating innovative office spaces.
Despite a tight two-month timeline, Soap Media delivered an advanced WordPress site built on their custom SUDS platform; a proprietary CMS designed for performance and user-friendliness.
The new site incorporates dynamic animations, enhanced optimisation, and an intuitive user experience. With better SEO, improved page speed, and greater editing flexibility, the website now aligns with Claremont’s need for a low-maintenance, long-term solution.
The project also benefitted from Soap’s newly formed motion design team, which crafted visually striking animations to showcase Claremont’s work. As a visual business, Claremont had high expectations, and the animations delivered reflect their creative ethos and attention to detail.
Claremont initially chose to work with Soap Media due to the team’s work ethic, transparency, performance-driven approach, and ability to deliver personalised solutions.
The decision to proceed with the new website project without a formal pitch highlights the strong trust and rapport developed between the two companies.
Emma Calter, marketing operations manager at Claremont Group Interiors said: “At Claremont, we’ve always invested heavily in brilliant photography and video to showcase our work, so the new site needed to really celebrate and maximise those assets, enhancing how we tell our story and connect with clients.
“The Soap team took the time to understand our brand and goals, maximise our material, and capture what makes us unique. Their expertise and attention to detail were second to none, guiding us through the process and ensuring every element was designed with purpose. This website is a testament to the collaboration and hard work between Claremont and Soap, and represents an exciting step forward for us!”
Paige Coulthurst, operations director at Soap Media, said: “Working with Claremont has been a privilege. Their vision for creating inspiring workplaces is revolutionary, and we’re thrilled to have delivered a website that embodies their innovative approach. We look forward to seeing the positive impact this site will have on their business, and we’re excited to continue working with them in 2025 and beyond.”
