Mason Williams says plans are underway to ensure the spotlight is firmly on Niagara Falls for 2025 – covering creative campaigns, press and influencer trips, press office management and strategic partnerships.
Niagara Falls USA has selected Mason Williams to handle all public relations from January 2025, driving awareness of both the beauty of Niagara Falls USA, and the hidden gems beyond the Falls that only locals know- such as scenic walking trails, observation areas, or viewing from the misty decks of boat tours that take visitors up close to the infamous waters.
“As one of the world’s most iconic natural wonders, Niagara Falls continues to captivate millions of visitors each year,” said Sara Harvey, director of Communications for Destination Niagara USA.
“We selected Mason Williams given their wealth of travel industry experience, their love of the Falls and the creative ideas their team put across during the pitch – their enthusiasm was infectious and we’re confident they’ll deliver some incredible results.”
Heading up the account is experienced senior account director, Sarah Grindley, supported by senior executive Charlotte Norton and managing director Rita Rowe.
Sarah’s PR career spans 12 years and three continents across London, New York and Sydney. With consumer, fashion and hotel and hospitality experience. She heads up a number of hotel and hospitality brands including Radio at ME London, the Adagio portfolio, Savage Garden rooftop at Doubletree Hilton Tower Bridge, as well as the Asmodee Games account, leading brand campaigns for the phenomenon that is Elf on the Shelf and recently appointed Stagecoach Performing Arts.
Rita Rowe, Mason Williams MD, said: “This is the best Christmas present that any agency could have; a fabulous client who wants to make some noise about a year-round destination with something special for every season – there is nothing quite like it. We can’t wait to get started and could not be more excited.
“We are planning out the campaign for 2025 covering press office, creative campaigns, partnerships and influencer and press trips which is being finalised now – time is of the essence and the team are raring to go.”
Niagara Falls USA’s team said: “As one of the world’s most iconic natural wonders, Niagara Falls continues to captivate millions of visitors each year. Located on the U.S. side of the Falls, Niagara Falls State Park offers an unparalleled experience with breathtaking views, educational opportunities, and unforgettable activities for all ages.”
