TGV 4 Plus Fund (TGV) has announced an additional $2 million investment in Printler, a move that is set to transform how independent artists reach a global audience. The investment consists of a combination of secondaries and a convertible note.
Printler has experienced an impressive growth rate of 73% in 2024, far outpacing the European e-commerce market, which grew by less than 10%. Despite this, the platform has only begun to tap into the European market, with significant opportunities still untapped. Plans for a non-European launch are in the pipeline, targeting an even larger market as AI technology continues to connect buyers with the right artists globally. Printler’s 2024 turnover is projected to reach $7 million, with estimates of over $10 million in 2025. The company has been cash-flow positive since mid-2023.
Andreas Holmgren, Printler’s CEO, commented on the deal:
“TGV is adding extra power with their global reach and partner network, and I am happy that we could find a way to onboard TGV deeper into the company.”
Printler’s use of AI has already proven effective in matching customers with artworks that align with their personal preferences. With TGV increasing its involvement, the company can now focus even more on refining these AI tools, improving the experience for both buyers and artists, and enabling further scaling and personalisation.
Fredrik Adolfsson, TGV’s managing partner, said:
“Printler’s success so far shows the strength of combining AI with a unique marketplace. We’re excited to help them build on these results. With our global presence, we are confident that we can support Printler in bringing this vision to a much larger audience.”
Andreas Holmgren, CEO of Printler, also shared his vision for the company’s future:
“Art is personal. Intelligent technology is crucial to make it easier for buyers to find the pieces that truly resonate with them. With TGV’s global network, we’re able to focus on enhancing these capabilities to offer an even better experience for both artists and art lovers as we continue our international expansion.”
