Since Facebook video is a top priority for marketers, we’d like to help you get ahead of this growing trend. We offer practical tips to help increase the number of views, engagement and shares of your video content on this social network.
Facebook is constantly evolving and introducing new features, so your video marketing strategy should too. To create high-quality videos, you don’t need to have editing skills. You can get professional results by using the Vjump video editor.
- Create a square format
Research shows that square videos outperform horizontal videos in terms of average engagement, views, and reach, especially on mobile devices.
- Grab people’s attention right away
Facebook videos play automatically, but it’s important to convince users to watch them for as long as possible. Thus, the video should have a powerful opening that captivates the audience even without sound.
- Add subtitles
85% of Facebook videos are watched without sound. If a viewer can’t understand your video without audio, you’ll likely lose them and the opportunity to convey your message to them. To prevent this, you can add subtitles to the video.
- Invite viewers to click on sound
Another neat way to bypass the silent autoplay of Facebook videos is to have viewers click on the sound in a pop-up window.
- Focus on one key point
If you want to make a shareable video, focus on one easy-to-understand idea. Summarize the point in one sentence – simple but compelling.
- Upload your videos directly
Videos uploaded to Facebook perform much better than links to YouTube or similar video platforms.
- Come up with a descriptive title
Take Facebook’s recommendation and add a title and descriptive title that will make the video easier to find.
- Adapt videos for different social networks
If you have a presence on multiple social networks, you may need to share the video across all platforms. It is best to adapt your text for each social network, this may include a certain character limit, the use of lists, adding quotes and emoticons.
- Add a call to action
Having a call to action (CTA) in your video is a great way to encourage engagement, drive traffic to your website, and even convert viewers into customers.
- Tag other pages
Another feature you can use to try to get your video out on Facebook is tagging other pages that either contributed to the video or that you would like to share the content with.
