Signage specialist FASTSIGNS Bolton, is helping a bakery chain with its plans to expand beyond the North West.
Carrs Pasties, based in Bolton, has been serving freshly-baked, high-quality goods to locals since 1938.
Traditionally a food manufacturer, in recent years it has evolved its business strategy to include a reseller model, distributing its products to intermediaries such as convenience stores and petrol forecourts.
Bolton’s team of signage specialists were tasked with expanding the bakery’s brand presence to locations including Nottingham, Birmingham and Hereford, as well as supporting its business expansion model which aims to increase revenue and grow customer reach.
FASTSIGNS Bolton conducted several site surveys across the UK – from Cumbria to South Wales – to establish the feasibility of Carrs Pasties brand launching into other territories.
Branding solutions
The team of seven then designed, manufactured and installed a full suite of branding solutions, including bollard covers, window graphics, sign trays and custom magnetic packs for pastie warmers, at both new strategic locations and existing retailer sites.
Since the project’s completion, FASTSIGNS’ solutions have improved Carrs Pasties’ brand awareness in locations beyond the North West, while also increasing sales for its Bolton-based resellers by 25 percent.
Its work with Carrs Pasties was recently the recipient of the Project of the Year Award at the annual FASTSIGNS convention, hosted at St George’s Park in Burton-upon-Trent, commending the Bolton team’s work to raise the profile of a regional brand.
Nick Ratcliffe, director of FASTSIGNS Bolton, said: “The nation loves baked goods, so working on this project to make more people – across the UK – aware of the delicious products that Carrs Pasties deliver, has been a real pleasure. Getting a brand recognised on a national stage is an amazing achievement; and being a part of their ambitious growth plans has been hugely rewarding.
“No matter what industry, signage is crucial; it provides clear and effective communication, guidance, information and enhances safety in various environments. Creating brand awareness and supporting brands with their growth strategies, from a signage perspective, is just a small part of the myriad of signage solutions that we have on offer here at FASTSIGNS Bolton.”
