Manhattan Associates Inc. (NASDAQ: MANH) has announced that PacSun, a prominent specialty retailer known for its emerging youth brands and trendy fashion offerings, will be integrating Manhattan Active® Point of Sale into its operations. This move aims to elevate PacSun’s omnichannel sales strategy and provide a seamless and unified shopping experience for its customers.
PacSun reaches out to its community of inspired youth through over 300 stores nationwide and its online platform, offering an exclusive collection of relevant brands and styles. By incorporating Point of Sale functionality into its existing Manhattan Active Omni Order Management system, PacSun aims to enhance customer interactions and maintain consistency across all channels, aligning with its unified commerce approach.
PacSun is already benefiting from Manhattan Active Omni’s capabilities for order management, store inventory, and fulfilment. The inclusion of Manhattan Active Point of Sale further enriches its omnichannel capabilities by providing associates with a unified and intuitive experience for in-store selling, engagement, and fulfilment tasks. This integration empowers PacSun to offer a more personalised and contemporary shopping experience to its customers at a crucial touchpoint – the point of sale.
Shirley Gao, CIO of PacSun, expressed the significance of this integration: “The addition of Manhattan Active Point of Sale is a pivotal moment for PacSun as we solidify our position as a leader in unified commerce. We highly value the comprehensive and robust nature of the entire suite of Manhattan Active Omni solutions, including Point of Sale. This powerful application gives us access to advanced Omnicart capabilities, customer interaction insights, clienteling, customer-controlled fulfilment, and endless aisle functionality to deliver an advanced omnichannel shopping experience to our customers.”
Bob Howell, Executive Vice President of Americas for Manhattan Associates, stated, “With Manhattan Active Point of Sale in place, PacSun is well-positioned to continue its success as a leading fashion destination for both Gen Z and Millennial shoppers. We are proud to support this innovative retailer, and we are delighted they chose our next generation point of sale solution.”
Stay updated on the latest product, customer, and partner news from Manhattan Associates via Twitter, LinkedIn and Facebook.
