In a momentous stride towards expansion, Mass Media Outdoor, an independent outdoor media proprietor based in Reading, is delighted to unveil its strategic collaboration with Wildstone, a renowned owner of outdoor media infrastructure assets across Europe. This partnership signifies a significant milestone in Mass Media’s growth strategy as it endeavors to rapidly and effectively extend its regional portfolio to encompass a nationwide presence.
Through this alliance, Wildstone will furnish Mass Media with a diverse array of digital out-of-home (OOH) formats, encompassing D250s, D48s, D96s, and DM6s, granting them privileged access to sought-after and prominent locations throughout the United Kingdom. By leveraging Wildstone’s expertise in securing prime locations, obtaining planning consents, and deploying cutting-edge advertising screens, Mass Media will establish a widespread network of top-notch, dependable, and energy-efficient screens, offering businesses and brands an upscale and cost-effective avenue to engage with their target audiences.
Mass Lambresa, CEO at Mass Media, affirms: “We extend our heartfelt gratitude to Wildstone for their invaluable partnership and unwavering support. Their commitment has been pivotal in our journey, and we genuinely appreciate the collaborative synergy we share. We are not merely another media proprietor; we take immense pride in our dependability, integrity, and exceptional product quality. Our dedication to providing unparalleled service to our clients propels us forward. Together with Wildstone’s support, we have a well-defined strategy to become one of the foremost premium out-of-home media proprietors in the UK. Our collective aim is to deliver impactful campaigns that precisely target the desired audience, and our shared vision fuels our enthusiasm for the future plans and remarkable growth that lie ahead.”
Damian Cox, Founder and CEO at Wildstone, remarks: “We are delighted to supply Mass Media with exceptional media assets. With the industry flourishing, we always welcome new and dynamic entrants. We wish Mass great success and will continue to assist them in delivering exceptional outdoor media infrastructure.”
