Six & Flow delivers new outreach strategy for Blackpool FC
Following a competitive pitch, Six & Flow – the global growth agency which is headquartered in Manchester but that also has bases in London, Dublin, Toronto and South Africa – has developed and delivered a bespoke HubSpot-focused sales and marketing strategy that will drive all of the club’s future inbound activities.
The project saw Six & Flow lead an initial data mapping workshop that identified key areas of The Seasiders’ CRM tactics that needed be optimised, automated and better aligned to its core business functions. Focus was centred on supporting the club’s three main revenue drivers: hospitality on match days, commercial sales – including match day sponsors, and venue hire.
This was then followed by a comprehensive onboarding and training programme, including an end to end user journey workshop where all process and entry points to the CRM were carefully mapped out. The aim was to guide the club’s marketing and sales team on how to best implement and maximise the new Sales Hub Pro led strategy.
Blackpool F.C. was founded in 1887 and initially played its home games at Raikes Hall and then at the Athletic Grounds before moving to Bloomfield Road in 1901 where it remains today. The club was a founder member of the Lancashire League in 1889 and was invited into the Football League Second Division in 1896. The 2021–22 season was Blackpool FC’s 113th season in the English Football League, and it first season back in the EFL Championship after winning the EFL League One play-offs.
Rich Wood, managing director of Six & Flow, said: “The Seasiders is a football club with a first class pedigree and a legion of dedicated fans so it’s an honour for all of us at Six & Flow to help them maximise their revenue streams and drive engagement. Over the past couple of months, we’ve worked hard to build out automations to help with data cleansing and to empower the team with the tools that will help them target and nurture target accounts with an effective outreach strategy.”
Jonty Castle, chief revenue officer at Blackpool FC, added: “Right from the outset it was clear that Six & Flow understood our aims and how our business operates. They came to us with some innovative ideas that will be rolled out for the commercial and long-term benefit of the club.”
