Recently, Disorder in the northern quarter has opened to a fan fare of expectation driven by Northern Branding and ECHO PR.
The theme of the venue is based on a love letter to Manchester, taking inspiration from music history while ensuring it fully represents the owners’ original concept of ‘unknown pleasures’, inspired by their love of indie music.
The branding was meticulously planned and created by Tom Dorsett from Northern Branding, design, marketing and social media experts for the hospitality industry. Inspiration was taken from the name of the venue, ‘Disorder’, which was the first track on ‘Unknown Pleasures’, the first studio album by Joy Division released on Factory Records in 1979.
Tom looked at the iconic album artwork by Peter Saville and dived into his original research to take the concept and the brand to the next stage. The album artwork had been inspired by an astronomy encyclopaedia which included various patterns and shapes. Tom’s findings and research from the same book influenced the signature ‘O’ within the venue’s name, which is based on the shapes and forms of contour maps.
Tom designed a bespoke font for the wordmark logo which is inspired by historic Roman lettering found carved in stone at the Roman fort in the Castlefield area of Manchester.
Tom partnered with hospitality PR specialists, ECHO PR to give the venue a launch it deserved.
The ECHO PR team worked to create a series of stories in advance and drive the online talkability and excitement prior to the launch as well as a packed launch event.
Tom commented: “A lot has been said about this being a Joy Division themed bar and, while it is certainly inspired by this, the venue is firmly in the current day. I looked back to history to look forward and have created a strong brand which is totally unique.”
Emma commented for ECHO PR: “We absolutely loved working on this and wish the owners, James and Sam, the biggest success. It has never been more important to support independent businesses and there has been a lot of talk online about its theme, but they have such a strong brand identity for their venue that we’re confident that it’ll directly appeal to their target audience.”
Disorder opened on 17 February over two floors; the ground floor is an eatery with Asian inspired street food on the menu, as well as a vast array of lagers and sour beers (Sours) from around the world, plus a delicious range of classic and undiscovered cocktails; the lower floor plays host to live music from bands, DJs, rap artists and more and has a speakeasy, dive bar feel with a drinks menu and back bar to rival those on a world class stage.
Follow Disorder on Instagram @disordermcr
