Youth marketing agency, We Are Rocket, has appointed Manchester’s Big Bang PR to fuel its growing reputation in the toy, book publishing and visitor attraction sectors.
Big Bang PR, a micro-agency launched by Paula Hunter and Samantha Jones in April 2021, will take responsibility for building Rocket’s brand fame and positioning them as best in class when it comes to marketing to children, youth and parent focused audiences.
As part of the media relations work, particular focus will be around building the profiles of Rocket’s senior team through thought leadership and profiling.
We Are Rocket has a stellar client list which includes all major book publishing houses in the UK, Merlin Entertainments Ltd and University of Westminster. This summer, Rocket was approached by US book publishing teams to replicate its UK success in America.
Sam Jones, joint managing director at Big Bang PR, said: “Rocket isn’t your average marketing agency. They are absolute experts in marketing to children, youth and parents, and we can’t wait to help them tell the verticals about the brilliant work they do.
“Rocket has developed some really imaginative products, such as its Family Collective, that enables it to create authentic and powerful content, made by families for brands. The collective allows Rocket to communicate with hundreds of parents and children at speed so we will have access to original research that makes for great headlines. From a PR perspective, this is really exciting.”
James Erskine, MD for We Are Rocket says: “While we excel at servicing customers’ needs and helping brands and organisations better understand and engage with youth and family audiences, we’ve not been as good at shouting about the work we’ve done or the insights we’ve gleaned.
“We wanted to communicate all of this and more with a big bang so naturally we thought of Paula and Sam. Through PR we aim to elevate the highly effective – and often unique – work we do for clients and can do for potential clients, particularly when it comes to publishing, education and visitor attractions.”
Big Bang PR has won several new retained clients since its launch including Eventbrite, The Utley Foundation’s Music for Dementia campaign, the recently launched The Good Racing Co and financial firm, Somo.
