Chorley-headquartered fulfilmentcrowd has appointed Andrew Turner as its new chief sales officer as the business eyes further European expansion to support its growing eCommerce retailer customer base.
Andrew joins fulfilmentcrowd from XPO Logistics where he was commercial director for the UK & Ireland. He has spent the last 12 years in senior commercial and business development roles, building profitable long-term partnerships with retail and product brand customers for companies including Yodel and Wincanton PLC.
Bringing more than 22 years’ experience in logistics, warehousing, transport and supply chain, Andrew will lead fulfilmentcrowd’s sales function, with a focus on expanding its business development team in key territories to underpin future growth and foster new relationships with high-growth eCommerce retailers and partners around the world. The business currently operates fulfilment centres across the UK, USA, France and the Netherlands and will open its second distribution centre in Germany later this year.
Andrew commented: “I love the overall fulfilmentcrowd product – it’s where technology, eCommerce and retail meet. The in-house technology and fulfilmentcrowd customer app is one of the best platforms I’ve seen on the market and the company’s global growth trajectory is really impressive. fulfilmentcrowd is a friendly and ambitious company, with its roots in the north of England. It has assembled a brilliant senior team and I’m keen to bring my experience and knowledge of the market to further strengthen the team and deliver long-term, sustainable growth for the business and its customers.”
The business, which specialises in easily accessible, cross-border logistics services for high-growth eCommerce retailers, currently services over 500 eCommerce retailers around the world. Following a £7.5 million investment from growth capital investor BGF in March 2021, fulfilmentcrowd has invested in building its team in the UK and overseas to support growing exports and international shipping for its UK customers.
Andrew continued: There’s huge potential for the business due to the demand for digital-first solutions across medium enterprise-sized businesses. There’s a long-term trend to outsourcing warehouse logistics, fulfilment and returns and fulfilmentcrowd brings a new offer with its commercial model, which allows retailers to turn a significant proportion of fixed cost to variable, offering no ceilings on maximum volumes across multiple countries.
“When considering current macroeconomic challenges, there’s a clear need for more flexible outsourcing options for scaling retailers. fulfilmentcrowd’s commercial model partnered with the fulfilmentcrowd app gives more control to retailers to manage volume fluctuations in all product verticals and across geographical regions, giving them greater oversight of consumer demand to help scale their operations at pace and expand into new markets.”
fulfilmentcrowd’s CEO, Lee Thompson, added: “We welcome Andrew at a crucial time in the business’ development where we are looking to scale our sales function to support more customers internationally. As well as adding new partner fulfilment centres, we’ve also hired experienced business development managers based on the ground in key growth markets to help raise the business’ profile. Andrew’s depth and breadth of sector experience, combined with leading successful commercial teams, will prove invaluable to the business as we grow.”
In addition to Andrew’s appointment, fulfilmentcrowd has also bolstered its in-house marketing team with Shannon Beck who joins as SEO content executive and Rachel Kirby who joins as product marketing executive. Shannon will be responsible for developing digital content for the businesses owned channels, while Rachel will be responsible for managing internal and external communications for product and software updates.