Vypr has appointed former Co-op Chief Product Officer Adam Warburton to head its product development team.
As Chief Product Officer at Vypr, Adam brings a wealth of experience, having worked for some of the UK’s largest brands, leading their product, design, and technology teams. With a depth of technical knowledge and product development expertise across multiple sectors, he will help to build a multidisciplinary team of product managers, designers, delivery managers and engineers.
Vypr CEO Kevin Baldwin said: “We are delighted to bring Adam into the Vypr team as we continue strengthening the consumer insight we offer to our clients. Adam’s outstanding experience and industry knowledge will inform our product roadmap and help us to attract the best talent to our product team.”
Regarded as a thought leader within product management, Adam will expedite the growth and evolution of Vypr’s platform and consumer app. Adam Warburton commented: “I’ve admired the Vypr team and its vision to help brands develop better products through rapid consumer insight. There has never been a more important time to understand shoppers’ shifting needs and attitudes, Vypr is perfectly placed to deliver this insight, fast and often.”
Vypr is the world’s leading product intelligence platform that enables brands to rapidly understand changing consumer behaviour through fast cost-effective consumer insight. Used by marketers, category teams, product developers, and retailers, Vypr combines expert support with the latest research methodologies to ensure that clients make the right product decisions at the right time.
Vypr’s clients include Marks & Spencer, Leon, and Ella’s Kitchen.
Image: Adam Warburton
