Greater Manchester Cancer Alliance has commissioned global social media agency, Social Republic to deliver its Omicron awareness campaign.
The agency will be responsible for raising awareness of cancer symptoms and the importance of attending hospital appointments during the pandemic across Facebook, LinkedIn, Twitter and Instagram.
Greater Manchester Cancer Alliance has a broad focus, from prevention and early diagnosis to living with and beyond cancer and end of life care.
Anna Perkins, Communications and Engagement Lead at Greater Manchester Cancer Alliance commented:
“We’re looking forward to working with the Social Republic team to help our social media activity reach users across Greater Manchester.
It’s imperative that patients continue to contact their GP or attend hospital appointments and we will utilise the power of social networks to spread these messages.
Campaigns will provide an educational element by highlighting symptoms that people should not ignore.”
CEO of Social Republic, Rob Illidge added:
“Having previously worked alongside the NHS and skin cancer charity, Melanoma UK, we’re passionate about using social media to share timely and educational content that will benefit users within Greater Manchester.
Whilst we’re in the midst of a global pandemic and with World Cancer Day taking place on the 4th February, it’s more important than ever to produce scroll-stopping campaigns that help organisations raise awareness.”
Social Republic has established itself as a leading agency for non-profit organisations, working with the NHS, British Red Cross, Melanoma UK and Gina Bachauer International Piano Foundation in the United States.
