The housing estate regeneration specialist, launched by David Smith-Milne at the start of 2021, has strengthened its senior leadership team through the addition of Pete Adams, former Chief Quantity Surveyor at Lovell and previously Commercial Director at Placefirst.
Pete joins the Place Capital Group team as Commercial Director with responsibility to build the commercial and cost management functions for the business in support of its rapidly growing pipeline of new development opportunities.
Commenting on the recruitment, Smith-Milne said: “Having worked with Pete in the past, we knew immediately that he would be the right fit for our business. Pete shares our culture and mindset, which is to disrupt the mediocrity that characterises so much of the housing sector and to deliver projects that put the end user, not the investor, at the core of development plan. He is technically excellent and has a personality and character around which we can build a high functioning, but values-led commercial team”.
Place Capital Group intends to announce its first major housing project later in the summer and is currently in discussions with several large Local Authorities, with a growing pipeline of exciting, visionary, housing led regeneration schemes that will see the transformation of former council estates.
Commenting on his move, Pete Adams said: “David’s energy and vision have led to rapid growth in the Place Capital Group project pipeline. The entire team is now focused on securing planning permission for several major development and place making projects, which I will be taking to market later this year. Our intention is to partner with a construction supply chain that shares our ethos and values, to create significant social value, whilst delivering imaginative, design led solutions to much forgotten former council estates”.
Pete joins Faye Whiteoak, former Group Development Director at Redrow, who joined PCG as Development Director earlier this year, as well as Vicky Hoare, who also recently joined as Head of Operations and Marketing.
PCG recently acquired specialist place making advisors Fourth Street and will announce its second acquisition in July.
