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Friday, June 21, 2024


A North West based fintech company, Fluent Money Group, launched Fluent Protect, its new insurance division, at the beginning of the pandemic, and is marking its first year in business with outstanding results.

Fluent Protect, has enjoyed a successful first year, providing over £330m of cover since its inception in March 2020.

The Horwich-based business has ambitious growth plans building on its initial year one success and is on track for further growth in the next fiscal year.

As part of the ever-expanding Fluent Money Group, Fluent Protect has benefited from proprietary software built by its in-house tech team led by Group Chief Technology Officer Steve Strickland-Wright, who joined the company in 2019 from previous roles at Webuyanycar.com and Moneysupermarket Group.

Steve’s team of software engineers are responsible for leading new product development and have built functionality for Fluent Protect to complement back-end technology in other divisions within the Group such as Fluent Money (second mortgages), Fluent Mortgages and Fluent Lifetime (equity release).

The Fluent Money Group is responsible for completing more than 25 per cent of all secured loans in the UK as well as disrupting both the mortgage and equity release space. Now they have their sights set on insurance, having created the infrastructure and seamless system connectivity allowing for exceptional speed of service for all customers.

The team’s customer-centric approach combines industry-beating technology with a human element. At any point in the insurance purchasing journey, customers can speak to one of two assigned customer service managers, to ensure any individual or unique circumstances are catered for across life insurance, critical Illness cover, income protection, and annual buildings and contents cover.

Daniel Payne, Managing Director of Fluent Mortgages and Fluent Protect, said: “Our first year of Fluent Protect has seen us exceed all targets and underlined to us the customer demand for a suite of financial products all in one place, serviced by best-in-class technology alongside highly trained human interaction where required. The insurance arm launch is a logical extension of services, providing Fluent Protect with the ability to cross-sell from core products to complete the customer journey.
We have brought together the value that customers place on human expertise and experience, commitment to a dynamic service ethic, backed by modern technology to produce a comprehensive package of insurance products and advice. We have ambitious growth plans for the next year as we seek to grow our order book to customers looking for our combination of convenience and expertise.
The ability to interlink with portals from members of the panel of providers offers the agility to have customer policies underwritten and accepted within minutes, giving Fluent Protect a competitive edge within the insurance market and providing customers with a seamless service.“

The Fluent Group has a history of launching businesses in challenging trading times. Founded during the 2008 credit crunch by entrepreneur and CEO Kevin Hindley, Chief Operating Officer Tim Wheeldon, Group Commercial Director Paul Ford and Group Managing Director Simon Moore, the broker used adverse conditions to seek out opportunities in the lending market.

The Group employs 350-plus employees at its head office in a 26,000 sq. ft former rail works building which is part of Horwich Heritage.

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