Manchester based PR, Amy-Alice Miller, who held the title of Senior Fashion Manager of Social Chain, launches own PR and Social business focusing on the fashion, beauty and lifestyle industry.
Amy began her career at award winning brand agencies such as Propaganda and Umpf and worked at Social Chain for three years working on accounts such as H&M, Ralph Lauren, La Perla, Simply Be, Beauty Bay and PrettyLittleThing.
Amy saw huge success in global influencer strategies, press events, PR launches, and the launch of PrettyLittleThing’s number one podcast which dominated the global charts.
After working with such retail giants Amy decided to help launch a sustainable, Swedish based fashion brand, nu-in, launching a triple territory strategy in the UK, Germany, and Sweden.
The above experiences led Amy to fall in love with helping brands navigate their current fields, thriving from helping smaller brands flourish in a market which may seem somewhat overwhelming.
Miller states: “I’ve had an incredible six years working on globally recognised brands and I still pinch myself at some of the projects I’ve been part of. However, I’ve noticed a huge gap in the market for brands who simply can’t afford the fees of large scale agencies or are confused as to where to begin with their Social and PR strategy. I want that to change – every brand has their story to share, particularly those in the start-up and SME space. I want to show that iamPR can accomplish game changing work from one small team to another.”
