A third-generation family-run heating business serving Shropshire and the Welsh border has launched a new website to help rural homeowners find information about specialist oil boiler servicing, repairs and installations ahead of winter.
Smiths Heating (Wales) Ltd, which has more than 35 years of experience in the heating industry, has developed the website to provide clearer information about its oil-fired heating services and the areas covered by its engineers.
The launch comes as official figures highlight the continued importance of oil heating in rural communities, where thousands of households depend on oil-fired central heating.
According to the 2021 Census figures published by the Welsh Government, 27.7% of households in Powys relied exclusively on oil central heating, compared with 7.8% across Wales.
The figures demonstrate the importance of oil-fired heating in rural Wales, where many properties are located away from the mains gas network.
For homeowners in these areas, access to engineers experienced in oil heating systems is particularly important when arranging routine boiler servicing, diagnosing faults or considering a replacement heating system.
Smiths Heating (Wales) Ltd specialises in oil boiler servicing, fault diagnosis, repairs, installations and heating upgrades across Oswestry, Shropshire and Powys.
The new website brings information about these services together, helping homeowners understand the company’s expertise, identify the support available and check whether their property falls within its coverage area.
Murray Drennan, Director at Smiths Heating (Wales) Ltd, said:
“Oil heating remains essential for many rural households across Shropshire and Powys, particularly during the colder months. We wanted the new website to make it easier for homeowners to find the specialist services they need, while also reflecting the experience and personal service that have been part of the business for more than 35 years.”
The website launch represents another stage in the development of a family business that has maintained its focus on oil-fired heating systems across three generations.
Rather than providing general plumbing services, Smiths Heating (Wales) Ltd specialises in domestic oil heating, supporting homeowners with regular maintenance, boiler breakdowns, replacement installations and heating upgrades.
The company is OFTEC Registered and a Worcester Accredited Service Partner, providing customers with the reassurance of recognised industry credentials and specialist experience.
Its engineers also operate fully stocked service vans carrying a wide range of commonly required boiler components. Having these parts available enables many heating faults to be diagnosed and repaired during the first visit, helping reduce delays and disruption for customers.
This approach is particularly relevant for rural homeowners, where access to specialist heating engineers and replacement parts can be an important consideration when a boiler develops a fault.
The company’s investment in its online presence also reflects changing customer habits. While personal recommendations and long-standing relationships remain important to established local businesses, homeowners increasingly use online information to research services and find suitable heating specialists.
By bringing together information about oil boiler servicing, repairs, installations and heating upgrades, the new website provides customers with a clearer understanding of the services available before making contact.
The launch marks the latest development for Smiths Heating (Wales) Ltd as it continues supporting homeowners across Oswestry, Shropshire and Powys, combining specialist oil heating knowledge with the personal approach developed over three generations.
The business remains focused on providing reliable local heating support while adapting how customers discover and access its services.
