Truth Creative has supported Manchester High School for Girls (MHSG) with an innovative digital open event and marketing campaign.
The Manchester branding agency was briefed to emulate the physical experience of MHSG’s annual open events with a covid-secure online experience.
Truth supported awareness of the event with a fully integrated marketing campaign. Digital collateral provided by Truth included video production, press adverts, out of home creative and social media assets and strategy.
The work was designed to raise awareness of the online open events among parents within MHSG’s catchment area, while emphasising the pioneering school’s role in empowering girls to “be their best selves, academically and personally, since 1874”.
Truth devised the tagline One Day We Will: Empowering girls since 1874 and used this to promote the virtual open events scheduled from September to November, with registrations driven via www.manchesterhigh.co.uk/open
Jo Scott, co-founder and Managing Partner of Truth Creative, said: “Manchester High School for Girls has a long and distinguished history of empowering girls to achieve their potential, both personally and academically.
“The school didn’t want coronavirus to disrupt its annual drive to make parents aware of the opportunities presented by an MHSG education and we were pleased to be able to enable them to offer an innovative online alternative.”
Carolyn Murphy, Director of Development and Marketing at MHSG, said: “Working to tight deadlines with Truth, and despite the challenge of Covid-19 restrictions, we were delighted to welcome prospective parents and their daughters virtually to our Prep, Senior School and Sixth Form. The live virtual open events replicated online, as closely as possible, the warmth of our regular open days and the ethos of the school.”
Truth Creative has considerable experience in working with education providers and recently provided on-brand social distancing graphics and a virtual open day for University Academy 92.
