Premiership Rugby Club, Sale Sharks, have agreed a three-year partnership with peer to peer business lending platform, Huddle Capital
The partnership will see the firm sponsor the team’s new training kit as well as taking exclusive stand sponsorship at the AJ Bell Stadium
Sale Sharks have tied up a new commercial partnership with peer to peer business lending platform, Huddle Capital.
The Leeds-based business, which supports the growth of UK SMEs with business loans, will become the club’s official training kit sponsor ahead of the 2020/21 season, which is due to kick off towards the end of November.
As part of the three-year deal, the Huddle brand will also feature as a sleeve sponsor on the club’s new home and away strips, as well as taking on exclusive sponsorship of the south stand at the club’s home ground, the AJ Bell Stadium.
The move is part of a national drive by Huddle to raise awareness of its business and peer-to-peer finance, which brings together lenders and borrowers through an online platform.
Sale Sharks will also work with Huddle on educating players, staff and the Community Trust around the benefits of peer to peer investment and the increased interest in social lending.
“We’re delighted to welcome Huddle Capital as one of our new commercial partners for the 2021 season,” said Mark Cueto, Commercial Director at Sale Sharks.
“Huddle are doing great things in terms of providing more access to the peer to peer lending and investment market, and educating firms and individuals on the benefits. They’re a fast-growing business and join us at an exciting time for the company with big ambitions for the future.
“It’s great to see that next season is already shaping up to be a strong one for us in terms of the commercial backing we’ve received from sponsors – both new and renewed support from existing partners – and we look forward to building a really solid relationship with the team at Huddle moving into the new season.”
Emily Rackham at Huddle Capital said: “We’re really excited to be working alongside a top Premiership Rugby side like Sale Sharks. The club works alongside some really high-profile brands and is full of players with worldwide appeal, so we’re thrilled to be joining.
“Huddle was set up to provide more access to peer to peer lending for businesses and individuals, but also to increase awareness that this option exists as a very credible alternative to more traditional methods of borrowing or investing.
“We’ve achieved some fantastic growth recently and we’re really keen to increase this further through the power of the Sale Sharks brand and network of partners.”
