Manchester-based collective Inc & Co acquires MyLife Digital, the European market leaders in consent and data preference management.
MyLife Digital develops solutions that bring people closer to their data, empowering individuals and organisations to understand, control and gain mutual value from that data for positive outcomes. MyLife Digital supports businesses to compliantly collect consent and preference details throughout the customer journey, enabling companies to boost engagement and build long-term trusted relationships.
MyLife Digital brings a wealth of experience in the charity, utilities and transportation sector and brings an additional 40 members of staff into the Inc & Co collective.
Jack Mason, Group CEO of Inc & Co, says “We’re delighted to be welcoming MyLife Digital into the Inc & Co collective as it means we can offer our clients innovative and market-leading products to manage their customer data.”
Katie Bates, Director of Sales, Marketing & Partnerships at MyLife Digital says “We are excited to be included within the Inc & Co collective. The breadth of capabilities in the digital agencies and B2C applications complements MyLife Digital’s purpose of trust, transparency and accountability in the data world.
Together we improve the customer journey, building engagement processes from the ground up. We provide clients with clarity and ownership over customers’ preferred communication channels and topics, so the right message can be delivered at the right time, whilst giving compliance teams the assurance that changes are evidenced.”
Inc & Co Group is a collective that has recently acquired several digital agencies including Skylab, Brass, Neon, and Cuhu, as well as on-demand dry-cleaning and laundry delivery platform, Laundrapp. Inc & Co also owns incspaces, a property development business with serviced offices throughout London and Leeds.
Mason continues, “It’s an exciting time for the Inc & Co collective as we’ve recently celebrated our first year in business coupled with a £10 million turnover. We know that a lot of businesses are struggling because of the pandemic and the upcoming ending of the furlough scheme, and we want to support as many digital businesses as possible to help them survive and thrive.”
