BlogNew research shines a spotlight on diversity and inclusion ‘confusion’

New research shines a spotlight on diversity and inclusion ‘confusion’

Businesses in Greater Manchester are confused about the impact of diversity and inclusion on their bottom line and competitiveness, at a time when the race for equality is gaining momentum across the region.

New research from pro-manchester, which has been produced in association with national audit, tax, advisory and risk firm firm Crowe UK and Connections Recruitment, found a city in need of support to fully grasp the importance of this agenda.

“Businesses need help in tackling this and some general guidelines on how to do it,” said Sam Booth, chief executive at pro-manchester. “We want to tackle this in our businesses, and I think it’s down to education, and helping companies know where to start.

“Equality, diversity and inclusion has almost been overlooked for so long but is really coming to the fore. As a female leader, I want to champion the cause, raise some awareness and look at some real practical things that can help businesses to move forward in this area.”

The importance of equality, diversity and inclusion in Greater Manchester workplaces report and research will be launched at a lunchtime event on Tuesday 25th February 2020.

While most people in the survey believed their workplace had taken action to address inequality or a lack of diversity, a significant 44 per cent of people were unsure if it had or reported that no action had been taken.
But even for those workplaces that had begun to address this agenda, 45 per cent said their workplace hasn’t changed or are unsure if it had become more diverse.
The same proportion of people reported being unsure if measures to improve diversity have had an impact on productivity and performance.
“I’m the first female chief executive of pro-manchester and working in a very male dominated environment from the outset, I think it’s important to look at how we can equalise that balance,” added Booth.
“It’s not just on the gender side, it’s about getting people to push themselves forward and remove judgment. From a business and productivity perspective, it’s important that we look at these issues and what is stopping businesses from addressing them.”
Matt Fox-Rees, formerly at Connections Recruitment, added: “Having worked within the professional services arena for nearly 20 years, my awareness of the unconscious bias that exists in so many businesses, has become far greater.
“Diversity and inclusion is now one of the most important factors for people when considering their employer, and although progress is being made, there is still much to do.”
Speakers at the event will include Ian Hopkins, chief constable of Greater Manchester Police, Erica Ingham, chief financial officer at MediaCom North and Mark Fletcher, chief executive at Manchester Pride.

For more information click here.
https://www.pro-manchester.co.uk/event/the-importance-of-equality-diversity-and-inclusion-in-greater-manchester-workplaces/

Latest

Glowing strong: Luxury tanning salon celebrates first anniversary

A stylish tanning salon created from a former laundrette, is about to celebrate its first year in business. Glowing Limited, in Urmston, opened its doors in...

bet365 Named UK’s Best Casino App Following ‘We Know Betting’ Evolution

STOKE-ON-TRENT, UK. October 12th, 2026 - bet365 is proud to announce that it has been named the UK’s Best Casino App, according to Eilers...

How to find the best EOR providers for hiring tech professionals

When you're scaling an engineering team across borders, the last thing you want is a six-month entity setup blocking a hire who needs to...

Stockport mum creates ‘Business Bible’ to support small business owners

On a mission to help other entrepreneurs and small businesses thrive, and create best-selling authors along the way, publisher and five time number one...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

BR Accountants LTD Grows Team by 20% as Making Tax Digital Fuels Demand for Expert Tax Advice

LONDON, UK. October 8th, 2026: East London-based BR Accountants LTD is expanding its operations in response to growing demand for specialist tax and accounting...

Herballea prepares for its next chapter with new workshops and website relaunch

FLEET, UK. October 8th, 2026 - Medical Herbalist Mila Bancah is building on the growing interest in her Hampshire-based business, Herballea, with plans to...

MGM Gym founders set sights on national expansion following Deptford success

LONDON, UK. October 8th, 2026 - South London fitness and community organisation MGM Gym, established by siblings Jonathan Moore and Hannah Ruth-Moore, is preparing...

Glowing strong: Luxury tanning salon celebrates first anniversary

A stylish tanning salon created from a former laundrette, is about to celebrate its first year in business. Glowing Limited, in Urmston, opened its doors in...

More News

At Liberatum Venice, filmmakers explore how cinema can push back against online judgment

Bruno Wang joined Lee Daniels, Nadine Labaki and Marisa Berenson for a Liberatum-curated conversation about restoring context and humanity in an age of instant...

Ritherdon’s Latest Fire Safety Innovation Receives High Praise from Industry Leader

A major UK supplier serving the construction and fire protection industries has given a strong endorsement to Ritherdon’s latest passive fire safety innovation, describing...

Vega Introduces Detection Skills, The New Open Standard for AI Reasoning in Agentic Cyber Defense

Transforms static detection rules into a continuously improving agentic loop. Open to every Cyber Defender at detectionskills.io, natively integrated on Vega platform. LAS VEGAS –...