BlogBeast from the East brings unexpected windfall

Beast from the East brings unexpected windfall

Whilst this week’s weather has wrought havoc on businesses across the UK, one sector has been snowed under with new customers, and we’re not talking grit suppliers. The conference call sector has been booming as workers dial in from home and even from stranded cars and trains.

Kieron James founder of Manchester based WHYPAY?, a service that provides free conference calls, has seen call traffic increase yesterday by 77% compared to this time last week, said: “It’s been good for us, but I know it’s been terrible for many people. We’re just glad that we’re able to help people stay in touch and keep their businesses on track when a lot of our physical infrastructure is weighed down by the snow and ice.”

“We were expecting an increase, but the upsurge has been astounding.” From the moment the ‘Beast from the East’ blew in, the call numbers started escalating and whilst cars have been stationary on the motorways the traffic to WHYPAY?’s servers has risen every day this week. Call volumes are expected to be at their highest ever level today – Friday 2nd March.

“Our data reflected the actual movement of the weather systems” Kieron added “with dial ins from the eastern side of the company being the first to show up on Tuesday. Today we’ve seen a deluge of calls from Bristol and the South West.”

Latest

As AI Creates More Content, Human Curation May Become the New Digital Filter

With artificial intelligence making it easier to produce and distribute digital content at unprecedented scale, web entrepreneur Miles Noble believes trusted human judgement could...

Engage Customer Summit returns to London on 7 and 8 October

The two-day edition brings 3,000 senior leaders and case studies from 250 of the world’s largest brands to Evolution London, built around a joined-up...

Rising demand for pawnbroking drives 115% profit increase for Prestige

LONDON, UK. September 23rd, 2026: Growing numbers of Britons are using valuable possessions to unlock cash, with Prestige Pawnbrokers reporting a major rise in...

Asbestos Continues to Claim Thousands of Lives Each Year, Says Shield Services Group

BRISTOL, UK. September 23rd, 2026 - The long-term impact of asbestos exposure remains a significant concern for businesses, landlords and property owners, with thousands...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Autumn maintenance spotlight falls on the gutters Derby homeowners cannot see

With autumn approaching, a routine property maintenance task deserves a place alongside heating checks and garden clearance: finding out whether rainwater can actually leave...

Manchester workers now expect gyms and wellness spaces as city’s growth booms, new data suggests

Manchester's booming economy is changing what workers expect from the office, according to new data from Valve in partnership with the Flexible Space Association...

Shared roof structures can make autumn gutter work less straightforward in London

Clearing gutters before the wetter autumn months can present additional considerations for London homes and commercial properties. On terraces, converted buildings and managed developments,...

New Edinburgh residents can check their TV setup before booking aerial work

A move to a new Edinburgh property does not always mean a new television aerial is needed. Checking the existing reception system, sockets and...

More News

Ritherdon’s Latest Fire Safety Innovation Receives High Praise from Industry Leader

A major UK supplier serving the construction and fire protection industries has given a strong endorsement to Ritherdon’s latest passive fire safety innovation, describing...

Vega Introduces Detection Skills, The New Open Standard for AI Reasoning in Agentic Cyber Defense

Transforms static detection rules into a continuously improving agentic loop. Open to every Cyber Defender at detectionskills.io, natively integrated on Vega platform. LAS VEGAS –...

Limb Loss and Limb Difference Awareness Month Marks the Start of Two New Charity Partnerships for Mobility in Motion

During Limb Loss and Limb Difference Awareness Month, Mobility in Motion has announced that it has formed new partnerships with Steel Bones and Finding...