National lifestyle brand, Moda, has today announced a partnership with celebrity interior designer, Naomi Cleaver, as it launches a new era of living for renters.
Launching a number of five star rental apartments throughout the UK, leading property brand Moda, will be collaborating with Naomi on the interior designs for its flagship site, Angel Gardens in Manchester.
Boasting 466 high-end rental apartments in a 35 storey tower, Angel Gardens is based in the Manchester’s newest £800m district, NOMA. Offering the first of its kind for city centre living, the new 520,000 square foot neighbourhood includes a host of onsite amenities promoting a new way to live, work and play. Outdoor private dining, residents cinema, health & wellbeing space, games rooms and an executive car club are just a few of the facilities on offer when the innovative development opens in early 2019.
As a specialist in communal living, Naomi has a passion for including material and cultural influences at the heart of her designs. Her impressive career includes TV appearances with Channel 4’s Grand Designs, best-selling author of ‘The Joy of Home’ and regularly writing for national publications such as The Daily Telegraph. Paving the way to providing innovative homes for its residents, carefully considered designs will combine the convenience associated with hotel living alongside homely and personalised touches.
Naomi comments: “Designing homes has something to do with buildings and everything to do with people. Our homes are the first thing we see when we open our eyes in the morning and the last thing we see at night. Moda’s ambition to reimagine the way we can live together, to live better, makes this an incredibly exciting project – unlike anything that has gone before.”
Textured and tactile details will be central to the irresistable designs. Simple touches, such as effective but decadent lighting, will compliment the overall appearance of the fully-formed inclusive community, while the innovative combination of industrial materials and the high-touch softness of cotton will offer an atmostpheric reference to the history of the site, enabling residents to add their own simple touches to create their very personal sense of home.
Naomi adds: “Angel Gardens is a building of scale so I’m looking forward to applying the opportunities therein to create an intimate and rich experience of home – a “home plus” that makes the most of shared resources and spaces. Communal homes should offer delicious and joyfully variety that suits different and changing needs, moods and seasons.”
“Angel Gardens is a site dense with inspiration – built on the location of Richard Arkwright’s Shudehill Mill – Manchester’s first mill to be powered by steam. The interior will take inspiration from this history, from the majestic scale and orchestra of industry to the spider-web delicacy of cotton.”
The partnership is just one of the latest initiatives from Moda to enhance city centre living experience for its residents. Earlier this year Moda announced a UK first collaboration with UBER to encourage reductions in car ownership among residents and a lower environmental impact on city centres. In addition, a residents app called ‘MyModa’ will enable residents to connect with each other and the amenities each development has to offer in an innovative way.
Commenting on the partnership, Moda Director, Oscar Brooks, said: “Naomi presented a brilliant vision for how she felt Angel Gardens should look, live and breathe as a functioning environment. It completely aligned with the Moda objectives to provide the very best, long-term rental properties that will create a way of living never seen before, yet taking inspiration from each city’s story and history.
“Each Moda development will showcase how to combine contemporary city living with a homely environment, whilst incorporating all the benefits that modern day technology has to offer.”
Previews of the design are expected to be released in late 2018, with official opening scheduled for January 2019.
