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Cleanology moves into Manchester in major new expansion drive

Sam Whitear
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Award-winning commercial and office cleaning contractor Cleanology is bringing its sustainable and ethical approach from London to Manchester.

After 20 years servicing the capital, Cleanology is forging ahead with new hubs across the country. Now working in 14 cities across the UK, national clients include a well-known electric vehicle manufacturer and a number of leading national chains. Cleanology’s new Manchester base is at Core in Brown Street.

To mark the national launch, Cleanology commissioned an HGV to be specially branded in its iconic green & blue flag logo. Speaking at the launch, CEO Dominic Ponniah said: “We are excited that this branded HGV will be travelling to every part of the country at the same time as we expand our business across the UK.The launch of our national service is a natural expansion which will make our future growth plans possible. This year, we have already grown by 50%. We aim to double our turnover in the next three years to £30m; going national is part of that journey.”

In just the past 12 months, Cleanology has also expanded to 12 other towns and cities, including Banbury, Bedford, Bicester, Birmingham, Bristol, Edinburgh, Exeter, Glasgow, Liverpool, Reading, Southampton and Leeds. A further dozen locations will be launched over the next year.

Ponniah described the move as a fresh offering for commercial contract cleaning in the regions. He said: “Cleanology is large enough to cope, but small enough to care. We are known for our award-winning sustainable projects – some of which have helped us to save 28,000 plastic bottles every year – and, in 2021, we won a Living Wage Champion Award from the Living Wage Foundation. We are looking forward to bringing innovation and green cleaning to a wider audience.”

Clients have also welcomed the move. Katy Tennant, Director of UK Operations at Clockwise, said: “We use Cleanology at a number of Clockwise locations throughout the country. Their ‘clean green’ approach, using chemical free cleaning; their attention to detail, and their ethics are just a few of the many reasons why we chose them. The Cleanology team have become an extension of our own building teams and our members rave about their service.”

The national launch ties in with Cleanology’s 20th anniversary celebrations. Festivities were delayed in 2020 due to Covid, but in April this year, a number of Cleanology clients and staff attended a glittering black-tie dinner at Tower Bridge to celebrate.

Charles MacMillan retires after 14 years as Head of Corporate Recovery and Insolvency at Accountants and Business Advisors Beever and Struthers

Sam Whitear
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Charles MacMillan is retiring after 14 years as head of the corporate recovery and insolvency team at accountants and business advisors Beever and Struthers.

Succeeding him as head of the team will be Director, Fran Henshaw, who established the team with Charles back in 2008.

Having specialised in corporate recovery and insolvency since 1980, Charles joined Beever and Struthers to launch the team with Fran and is recognised as one of the leading insolvency and reconstruction experts in the North West.

Prior to joining Beever and Struthers, Charles was a founder member of Peats’ insolvency team in Manchester in 1981 and the creator of BDO’s insolvency team in Leeds.

Charles said: “Having specialised exclusively in insolvency related matters for more than 40 years I feel I’m due some sort of accolade. Whether that be for the quality of advice and determination or for sheer foolhardiness is for others to judge.

“Most of my career has felt like Groundhog Day. I was a founder member of Peats first insolvency team in Manchester in 1981, the creator of BDO’s insolvency team in Leeds, and with Fran, set up Beever and Struthers’ insolvency team. Starting again seems to be my speciality so retirement feels like yet another start.

“The one sure thing is that during that time I have been lucky enough to meet and work with many talented professionals and most of them have become good friends. This is reward enough for me.

“The past 14 years with Beever and Struthers have been thoroughly enjoyable and I leave my friends there with a heavy heart. The move to the exciting new offices at One Express will no doubt see them continue to thrive, and I wish them every success going forward.”

Fran said: “I’d like to express my personal thanks to Charles for his guidance and support over many years and wish him all the best for his retirement. My appointment will assist with a seamless transition for the team as we continue without Charles.”

She has a wealth of experience, having advised distressed businesses, and dealt with formal insolvency work since 1989 and alongside Charles since 2008.

Fran qualified as an accountant with ACCA in 1995 and is currently a member of ICAEW. Having passed her insolvency exams in 2001 she holds an insolvency licence, which allows her to take formal insolvency appointments.

Executive partner Maria Hallows, speaking on behalf of the partners, stated, “Charles has played a key role in the development of the firm and will be greatly missed. We have every faith in Fran and her team to continue to provide a first-class service to existing and future clients coming to us”.

Beever and Struthers is moving to the iconic One Express building in Ancoats, Manchester and will relocate from its current head office at St George’s House, Chester Road, Manchester this autumn.

Exchange scale-up programme announces its fourth cohort of ambitious early-stage tech firms

Sam Whitear
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Fifteen new tech start-ups will be joining the Exchange scheme with plans to scale, grow and raise funds over the next six months, with the support of the start-up programme and its partners.

Joining the growing Enterprise City community, the latest intake of businesses are the fourth cohort of firms to join the programme which is made up of 31 businesses in total, with 16 previous members continuing their journey for another six months. So far, the scheme has supported more than 80 businesses and more than 400 individuals since 2020.

Members of the Exchange scheme span a wide range of tech sectors, from consumer electronics and gaming to data analytics and climate tech. The firms are disrupting their sectors and have innovative ideas and approaches that have the potential to change the status quo in their respective industries.

Alumni of the scheme have raised more than £9 million in funding while on the scheme, and the newest cohort hope to follow in the footsteps of businesses such as Sparkbox, Versori and PixelMax which have secured investment and gained recognition in the tech field.

Exchange has partnerships with several investors and venture funds so meaningful introductions can be made to propel businesses on their funding journey.

Alongside support from Tech Nation as knowledge partner, Exchange members work closely with industry professionals who offer workshops and one-to-ones to assist in all areas of scaling a business. The members of the scheme form a network of like-minded entrepreneurs, sharing useful advice and experiences among themselves.

The Exchange scheme is based at Department Bonded Warehouse in the heart of Enterprise City and forms a vital part of the tech ecosystem in the area. Start-ups are dynamic and forward-thinking, continuously adding new ideas and approaches to the district, and as firms grow, they will attract even more top tech talent to the area. Over the first three cohorts, Exchange member businesses have created more than 100 new jobs.

Alice Pickersgill, community outreach lead at Exchange Enterprise City, said: “Over the past two years and three cohorts of Exchange, we have had the privilege of supporting some of the most forward-thinking tech businesses currently out there. I can’t wait to get to know the new businesses we have accepted and to see the continued growth of the members continuing their journeys as they all learn and scale together.”

Introducing Exchange cohort four

The Tech Nation 2021 report revealed that health tech in the North West of England saw a 200% increase in investment against the previous year, which is promising for the four health tech firms on the cohort, AINOSTICS, intellithing, PharmAppy and Candle.

An e-commerce boom during lockdown has led to it being a prominent area for start-ups in recent years, including Exchange members, aboard, Fassion, and Spread Like Wildfire, which are all operating in the marketplace space.

Gaming business, AriSports, was a member of the previous cohort and is being joined by immersive technology and content innovator, AVimmerse. Three fintechs of cohort three, Payful, Ryft and Bex, will all be extending their memberships.

Expanding the range of sectors on the scheme are new HRTech firms, SpaceHR and Emotie. Joining existing member, sustainabl.co in the climate tech space is eco-friendly packaging solution, no-boxx.

Having formed a partnership with another Exchange business during the previous cohort, proptech business, Housr, will be staying on Exchange to continue its growth. The team will be joined by a second proptech firm, U-See Tech.

Supporting companies in their tech infrastructure, data analytics and business intelligence are Versori and Attendist. Consumer-facing products include ethical speaker tech firm, COYOSY and Cyberstroller, the world’s first smart baby pram.

Aquaint is streamlining processes such as checklists, training and maintenance for the hospitality sector, while Trusic is aiming to disrupt the music industry and put money back in the pockets of artists. EdenFiftyOne is a global EdTech platform for the teaching, learning and assessment of the English language.

Other businesses continuing their Exchange journey are InHaus, helping fashion retailers to create product videos for items listed online, and Papermill, which has been called “Canva for documents”.

Rounding off Exchange cohort four are adtech and marketing companies, SoSquared and Snippet, lawtech, Prin-D, and API blockchain solution provider, Krowd Innovation.

Chi-chi Ekweozor, founder of new Exchange member, Attendist, said: “We are so excited to be part of Exchange and the Enterprise City community. We have been quietly working on Attendist for a few months now and it will be fantastic to continue that journey in this collaborative space and to be surrounded by businesses just like ours.”

Mo Aldalou, senior scaleup engagement manager at Tech Nation, said: “The businesses we have seen come through the programme so far have developed into some incredible enterprises and it has been fantastic to see. I am looking forward to working with the newest cohort to help them maximise their opportunities through the scaling process and reach their greatest heights.”

The Impact on Businesses When Employees are Charged With Driving Offences

Sam Whitear
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Hojol Uddin, Partner at JMW Solicitors

The effects of driving offences are not only felt by the driver, but can have wider implications impacting other parties – this is no more prevalent than at work. Many businesses require their employees to drive, whether it is commuting or a functional part of the job, such as delivering items or attending meetings. 

There are a number of ways that businesses can work to reduce the likelihood of their employees being charged with driving offences. Unfortunately, these things are often out of a business’s hands, so it is also important to know what you can do when it is not.

In the following guide, we will assess both how to be at the side of an employee to avoid conviction and reduce sentences, and what your options are if you or one of your employees are charged with a driving offence.

What are the penalties for committing driving offences in the UK?

Driving offences is an umbrella term for any unlawful acts committed while driving a motorised vehicle. These vary from speeding to causing physical harm and death, so naturally have a broad scope of penalties. 

The easiest way to assess the baseline of penalties for such offences is to look at the simple fact that, regardless of the severity of the offence, the driver’s licence could be taken away from them, for a period of time, which can cause a number of issues, more of which we will discuss below. 

As well as this, the driver could be charged with any number of additional penalties depending on their offence and what harm, damage or risk they caused. Driving offences can be expensive, time-consuming and are likely to inhibit an employee’s ability to conduct activities that require them to travel.

How short and long-term convictions can affect businesses

There are both short and long-term penalties that can be incurred following a driving offence, and these may affect an employee’s ability to work in different ways. It is important to understand these so you can find solutions or provisions in the event that an employee can not fulfil their role.

Short-term penalties include:

  • Points on your licence that can last upwards of three years for court purposes, and four years until the DVLA will remove them
  • Driving disqualifications

A temporary, short discretionary disqualification will remove a driver’s entitlement to drive for a short period of time, and may require an extended re-test, depending on the offence. Drivers who have had their licence for less than two years and receive six or more points can have their licence revoked. They are then required to retake their theory and practical driving tests. This can be time-consuming and costly, as can fines.

Long-term penalties include:

  • Mandatory driving disqualification lasting upwards of 12 months
  • Community service
  • Imprisonment

Long-term penalties for motoring offences can be very serious and have a big impact on business operations due to the legal impediments placed on an employee, either removing their ability to travel, or taking them away from their job completely due to imprisonment. This can also have various effects on the employee, such as causing them to lose their job and income, and making it very difficult for them to return to work after finishing their sentence.

How to respond if you are charged with an offence

One of the ways expert motoring offences solicitors mount arguments against road traffic offences is by assessing the case and determining whether there is scope to challenge the case, and if not, how to minimise the overall sentence. 

Some areas that a driver could challenge include, but are not limited to:

  • Speed camera operation and incorrect signage
  • Incorrect breathalyser operation or drug test operation

How businesses can help to prevent motoring offences

Unfortunately, motoring offences are very common in the UK, resulting in an estimated 250,000 motorists being banned from driving every year. There are a number of ways that organisations can help to prevent and reduce them, however.

Educating drivers and young people is one of the best ways to do this, and is something JMW Solicitors undertakes frequently. Companies can hold meetings about safe driving, alerting employees about new laws that are introduced and assessing any motoring risks in the area.

Additionally, good support for drug and alcohol problems can go a long way. Many businesses offer benefits to employees, and mental health and addiction services can be made much more accessible through schemes. 

Safe driving should always be a priority to businesses, their owners and their employees. Regardless of the reason for dangerous driving – speeding or substance-related – businesses should aim to help their employees by taking preventative measures to reduce the chance of motoring offences before they take place.

The experts at JMW can help employees and employers who are facing motoring offences and their effects on their work, by offering advice and representation. As one of the most accomplished firms with successes in motoring offence defence, we highly recommend that you seek help from one of our professional solicitors.

How to prepare your business for international expansion

Sam Whitear
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How to prepare your business for international expansion

Most business owners – the ones who successfully navigate the challenges of the first five years – are always looking for ways to expand their company and maximise profit. This can involve moving to a bigger premises, opening more branches across the country, or moving into new fields of work. If you are finding secure success within the market in your own patch, one option for company growth is to expand overseas. 

International expansion can be a complex task as this involves entering a new legal system and operating in an unfamiliar culture, so it is well worth getting professional advice on strategies for international business growth before launching your product abroad. If you plan carefully, there are all sorts of benefits to international expansion that you can continue to reap for years to come, from a broader client base to greater security. Explore the key stages in preparing your business for international expansion.

Research new markets

For a start, you should carefully research any new market you are looking to move into. Different countries have vastly different cultures, with varying interests, motivations, priorities, and traditions. If you make a cultural mistake when expanding, it could ruin your prospects in that country. A common trend is companies coming unstuck due to language translation errors. For instance, when HSBC expanded internationally, one of its American slogans of “assume nothing” translated in many places to “do nothing.” This damaged business and the bank had to find a new tagline. To avoid this, you should research carefully to make sure you understand all aspects of the country’s culture.

Adjust marketing strategy

Your marketing strategy will be key when you look to raise your brand’s profile internationally. Be prepared that what works at home might not work abroad and ensure that your strategy is adaptable to the new culture. Look at your competitors to see what works well with this market and learn from their past mistakes rather than repeating them. Check that your product is suited to your new target audience, making any necessary changes before you launch overseas. 

Hire local experts

Advice from within the country you are expanding into is essential. Local experts can give you insights into any elements of the culture that could affect your operations such as the country’s traditions, beliefs, lifestyle aspects, and political climate. Speaking to a local will better help you to understand the culture of the new country more quickly.  Make sure that your company is well-represented in your new target region, whether with business ambassadors or by opening a fully-fledged office or outlet with local staff. 

Keep it legal

Last but certainly not least – do not forget the legal ramifications of expanding abroad. Whichever part of the world you are expanding into, there will be new laws and regulations to be aware of. Instead of making a costly mistake, do your legal research beforehand. By putting into place all the correct processes before you expand, you should be all set for a smooth arrival in your new country. Examining foreign law can be difficult, so make sure your team has time to carry out the work effectively. 

Expanding overseas can take your business to the next level. Take time to thoroughly complete your preparations and you should assimilate seamlessly into the new market.

Deloitte North West chooses new charity partners to make an impact that matters

Sam Whitear
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Deloitte is continuing the success of its 5 Million Futures responsible business programme, which aims to help five million people get to where they want to be through access to education and employment, by partnering with 12 new charities in the UK. This includes two North West-based charities: The Hive, Wirral Youth Zone and Manchester Youth Zone (MYZ).

The new charities join a cohort of 10 organisations who renewed their existing partnerships with Deloitte for the coming year. A reoccurring theme through many of the partnerships and a key objective for Deloitte is to support children and young people. Six of the new charity partners are aligned to mental health and wellbeing while the remaining are aligned to homelessness, health, education, employment, and inclusion (disability, diversity, and social mobility).

Chris Rix, Tax Partner and North West Responsible Business Lead at Deloitte, said: “Our people were invited to nominate a charity they felt passionate about to be a potential charity partner for Deloitte North West. After receiving the nominations, we created a shortlist based on alignment to our social impact strategy of access to education, employment and inclusion, and invited each charity to apply. The final vote by our people was for the charity that they felt they could strongly support on a specific project or programme in their local area.

“Our goal is to break down barriers to education and employment, giving individuals the skills and opportunities to succeed. It is our pleasure to welcome Wirral Youth Zone and Manchester Youth Zone, alongside our national charity partnerships, to our 5 Million Futures programme and further demonstrate our purpose to make an impact that matters.”

The Hive, Wirral Youth Zone’s vision is for every young person on the Wirral to be happy, healthy and to thrive within their community. By always putting young people first, they combine high quality youth work with inspiring activities in an inclusive, safe space.

MYZ provides a unique safe place, with a wealth of sport, creative, education and employability activities. MYZ works to raise their members’ aspirations, equip them with the tools to increase their confidence, build positive relationships and add something back to their own community.

Mark Easdown, CEO at The Hive, Wirral Youth Zone, said: “We are so excited to have the backing of Deloitte North West. We rely on our volunteers to keep doing what we do, supporting thousands of young people across Wirral every year to raise their aspirations. To have the support of an international organisation like Deloitte means so much, and we look forward to welcoming their volunteers.”

Amanda Naylor, CEO at Manchester Youth Zone, said: “The Deloitte Manchester team have already been a huge help, with over 100 volunteers helping us maintain and update our world class facilities, keep our local areas clean, engage with our young people and attending events to celebrate our 10th birthday. We are really grateful for the support from the full Deloitte team, helping us reach even more young people with year-round support, inspiration and opportunities to fulfil their potential, and to bridge the gap between Harpurhey and the opportunities available in the city centre.”

Deloitte employees are encouraged to use 3.5 hours of the firm’s time each month to volunteer it’s 5MF partners. 150 team members from across Deloitte North West have been involved in the charity initiative. In May, volunteers took part in ‘Better Futures Month’- a month-long volunteering initiative that directly supports Deloitte’s ambition to build better futures across the UK through skills, education and employment.

In addition to their charity partners, Deloitte will continue to work with its 33 school partnerships across the UK. Last year Deloitte pledged to donate 7,500 of its laptops to UK schools, charities and families. The latest batch of more than 1,000 laptops have been donated to Ukrainian refugees arriving in the UK to help families stay connected with loved ones, support access to education and employment and connect to communities in the UK and elsewhere.

New app Linkup to launch in Manchester, set to revolutionise the way students socialise

Sam Whitear
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25th August [Manchester, United Kingdom]: Linkup, a new app revolutionising the way people connect and interact in the digital age, is launching in Manchester on the 15th September just in time for Manchester freshers’ week. A pioneering new social app with a mission to take the pressure off of making new friends, Linkup recently closed a half a million dollars pre-seed round, with investment from hip hop duo Krept & Konan, YouTuber Calfreezy and other YouTubers and footballers. The app is open for pre-registration here to be the first to be notified when it launches in just one month, on 15th September.

Linkup is trailblazing a new era of community and socialising, offering users a unique way to connect with different types of events and new people in their area. Based on categories of interest, from sport to drinks to fitness, linkups are easily created in the user-friendly app and tackle the problem of loneliness and anxiety around socialising head-on. The Linkup mission is to be the global solution for like-minded people to meet and connect in the real world, by doing the things they love, or discovering a new passion. The app features a swipe through of different events, or ‘linkups’, happening nearby, a chat function to speak to people before attending and get the details, specific location services and integrated core safety features.

Ben Whatson, co-founder of Linkup and Manchester local, said: “Very simply, we want to help people socialise, meet and connect in the real world and I see Manchester as the perfect place to start. The pandemic coupled with a big focus on digital innovation has left people lonely, particularly Generation Z now known as the loneliest generation ever. We want to empower people to use technology positively to break out of those cycles and therefore it was key to our mission to provide something seamless, easy to use and ultimately fun; a social app that actually makes you social.”

Given that Manchester has one of the largest European student populations with over 96, 200 students (17, 500 are international), launching the app in Manchester was an easy decision for the founders; one of whom, Ben Whatson, was born and raised in the city. Often described as the most connected generation, a concerning 73% of Generation Z have reported feeling lonely. A nationwide survey of over 55,000 people led by The University of Manchester itself along with BBC Radio 4 found similar results, proving that 16-24-year-olds experience loneliness more often, and more intensely than any other age group.

The thriving technology industry has resulted in fewer reasons to need to leave home: from food delivery services to endless entertainment on TikTok to more films available on streaming platforms and immersive games in the metaverse; and a global pandemic that ate into the most socially developmental years of the generation, there is a sense of loss of how to connect with new people again. With no tools or support to return back to normal society, many young people have been left in a rut of social anxiety, seeking comfort in isolation.

“We’re building a community and we can’t wait to see Linkup take over Manchester in a few weeks. It’s been a challenging two years and the thriving student community deserves a genuine social tool, and incoming freshers will have something in their pocket that helps them experience the best Manchester has to offer,” continues Ben.

Determined to spark an authentic movement, Linkup is leading the social charge with backing from big names in the entertainment industry and key early investors and adopters. Amongst them was Tappable, a UK app development company, which recognised the ambition and potential of Linkup’s core values and principles.

Raj Singh, Tappable CEO, said, “Jack and Ben are building something genuinely exciting and important to the society we live in today. A product that encourages people to go out and meet other people with similar interests and form new relationships and genuinely get social again. After the few years we have had I can’t think of anything more valuable to society, particularly to the younger generations. Tappable saw the Linkup proposition was unique and was keen to be part of building a platform to tackle the problem of loneliness.”

Launching in just one month in the Apple App Store and Google Play Store, to give Manchester a fresh burst of life, Linkup is currently available to pre-register here. The app is also on the hunt for student ambassadors who embody the Linkup mission and want to be a core part of the growing community; sign up to be an ambassador here.

Iconic Blackpool venue selects Mediaworks as digital partner

Sam Whitear
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One of Europe’s biggest and most historic entertainment complexes, Winter Gardens Blackpool, has selected marketing specialists Mediaworks to transform its digital footprint.

Opened in 1878, The Winter Gardens Blackpool has developed a long-standing reputation as a globally-renowned dance venue, but has also played host to an enormous range of events and shows, including World Matchday Darts and musical performances including the latest phenomenon, ‘The Cher Show’.

Mediaworks will be supporting Winter Gardens Blackpool as it transitions from Ticketmaster to take ownership of its own dedicated ticketing platform, creating a far more personal customer journey online. The partnership will aim to raise brand awareness within a range of diverse audiences through a mix of online paid search and social media techniques.

Anthony Williams, sales and marketing manager at the Winter Gardens Blackpool, said: “To be working with Mediaworks as we enter this new digital phase for us is really exciting. We wanted to work with an agency as a partner who could share their expertise and knowledge to build on our own rich history.

“Mediaworks is giving us all the tools to help take ownership of a far more personalised customer experience online, from driving awareness to upcoming shows through to ticket purchasing. It puts the power in our own hands, away from third party platforms, and enables us to reach a far wider range of demographics.”

Winter Gardens Blackpool is the latest in a list of clients that have selected Mediaworks’ Manchester office to help take ownership of their digital futures. These include Hill Dickinson LLP, Nelson & Colne College Group and Salix Homes.

Brett Jacobson, CEO and founder, said: “Winter Gardens Blackpool is such an iconic name in the history of British entertainment. We’re thrilled to be working with such a famous name. For a venue that’s nearly 150 years old to be taking ownership of its future in this manner shows everyone that a robust digital footprint offers huge long-term commercial success.”

Mediaworks delivers a range of services across SEO, PPC, web dev, brand, content and digital PR. The rapidly growing agency currently has 190 staff across its six offices in Newcastle, Leeds, Edinburgh, Manchester, London and as MWi in Dublin.

Kuits Solicitors Certified as a Most Loved Workplace®

Sam Whitear
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Manchester commercial law firm Kuits Solicitors has become certified as a Most Loved Workplace®, backed by Best Practice Institute (BPI) research and analysis. Most Loved Workplace® validation provides the most comprehensive look at workplace sentiment for organisations today.

Kuits has been certified as a certified Most Loved Workplace® based on its Glassdoor reviews from former employees and which first brought the firm to the attention of Newsweek. Kuits were then able to support their application based upon internal staff surveys which seek to measure various elements around employee satisfaction and sentiment, including the level of respect, collaboration, support, and sense of belonging staff feel inside Kuits.

Steve Eccleston, Managing Partner at Kuits commented: “It is fantastic to be recognized as a Most Loved Workplace® especially as the certification is based on feedback from our staff. Our aim to create a workplace where people are happy, feel valued and receive job satisfaction while being supportive, collaborative and demanding of each other.”

Most Loved Workplaces® certify companies where employees are the happiest and most satisfied at work. Kuits became certified as a Most Loved Workplace® based on its scores on the Love of Workplace Index™, which surveys employees on various elements around employee satisfaction and sentiment, including the level of respect, collaboration, support, and sense of belonging they feel inside the Company.

Kuits’ brand values are based upon four competencies that define the business both internally and externally; communicative, commercial, collaborative and connected. The firm is proud of its Manchester heritage and is committed to investing in its people, clients and the community in which it operates.

LSH Auto supports Manchester Pride 2022

Sam Whitear
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LSH Auto is proud to announce its participation in Manchester Pride 2022.

LSH Auto colleagues and a special Pride Mercedes-Benz vehicle will join the iconic Manchester Pride Parade on Saturday 27th August.

Ian Williams, Head of Human Resources for LSH Auto, said: “We are delighted to support Manchester Pride in its aim to build a community where all people are free to live and love without prejudice.

“Manchester Pride is one of the leading LGBTQ+ charities in the UK and aims to fight against homophobia, biphobia and transphobia. The team is committed to improving the lives of LGBTQ+ people in Greater Manchester and beyond, and celebrates advancements in equality, as well as challenging discrimination faced by LGBTQ+ people.

“Two of our core values at LSH Auto are integrity and social responsibility. We respect our colleagues, customers and community and care about diversity, wellbeing, and mental health, so we’re really happy to be supporting Manchester Pride.

“Our colleagues from Mercedes-Benz of Stockport, Whitefield and Macclesfield are looking forward to coming together with our local community on Saturday to celebrate LGBTQ+ achievement, life and love. We will also be joined by some of our colleagues from Mercedes-Benz of Birmingham, Solihull and Tamworth as the whole business supports the celebrations.”

Manchester Pride Festival is a ‘party as protest’ and has grown exponentially in its 50+ year history. The famous Manchester Pride Parade is the city’s biggest parade, grinding traffic to a halt as tens of thousands of LGBTQ+ people and their allies march together for equality. Thousands more line the streets to spectate.

Martyn Webb, Managing Director LSH Auto, said: “We’re really pleased to be supporting Manchester Pride 2022 and look forward to joining our local community for the celebrations.”

LSH Auto UK is part of the world’s largest Mercedes-Benz dealership group (LSH Auto Holdings), with more than 120 premier Mercedes-Benz dealerships worldwide.

With Mercedes-Benz dealerships in the North West and the Midlands, LSH Auto offers all-new models from the Mercedes-Benz and smart car collection, premium approved used vehicles and exceptional aftersales services including maintenance, repairs, servicing, parts and accessories.

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