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Unlocking global markets: How Manchester firms are competing internationally

Manchester has long been a beacon of industrial innovation, but in today’s globalised economy, the city’s businesses are making waves far beyond UK borders. With its strategic location and robust infrastructure, Manchester is emerging as a powerhouse for firms looking to tap into global markets.

This article explores how businesses in Manchester are breaking barriers and successfully competing internationally. 

Innovation as a launchpad

One of Manchester’s strongest assets is its innovative edge. Companies here are leveraging cutting-edge technology and creative solutions to stand out in competitive global markets. For instance, Manchester-based tech firms are creating groundbreaking solutions in artificial intelligence, fintech, and e-commerce that set trends globally. 

A key example is the use of advanced tools, such as a driving licence scanner, for identity verification of driving licences. This technology also extracts data from different passports, ID cards, and other identity documents. These cutting-edge technologies demonstrate Manchester’s ability to merge local ingenuity with global applications. 

Strong support for exporting

Manchester provides a wealth of support to help businesses expand internationally. Initiatives such as the Department for Business and Trade (DBT) export growth schemes offer resources and funding for companies ready to explore new markets. The Greater Manchester Chamber of Commerce also plays a pivotal role, providing guidance on export logistics, market entry strategies, and trade regulations. 

Businesses in sectors like manufacturing, textile, and food production, historically strongholds for Manchester, are diversifying and scaling to meet demands in Europe, Asia, and America. This strategic positioning, combined with government support, ensures a smoother transition into global markets. 

Collaboration and networking

Collaboration has always been a cornerstone of Manchester’s business ecosystem. Through partnerships with international trade organisations and participation in global expos, Manchester firms gain access to new markets and build credibility overseas. 

The city’s annual participation in major trade events, such as the International Business Festival, gives local businesses a platform to showcase their offerings to a global audience. Additionally, Manchester’s universities play an important role in connecting businesses with academic expertise and international student networks that open doors to foreign markets. 

Adapting to cultural nuances

Another factor contributing to Manchester’s global success is its emphasis on cultural adaptability. Firms investing time and resources into understanding local customs, language, and market preferences are better positioned to succeed abroad. This approach is evident in how many Manchester businesses tailor their marketing strategies and product offerings to align with international customer needs. 

By embracing cutting-edge technology and staying adaptable to market demands, Manchester firms continue to solidify their position as leaders on the global stage. These innovative strategies and collaborations are paving the way for a brighter, more interconnected future, empowering local businesses to grow and succeed internationally. 

Future prospects

As global markets evolve, Manchester remains poised to lead. With investments in infrastructure, such as the expansion of Manchester Airport and improvements in digital connectivity, the city offers an ideal launchpad for businesses aiming to go global. 

Endnote

Manchester firms are not just expanding, they’re thriving internationally, proving that with the right mix of innovation, support, and adaptability, any business can unlock the doors to global markets. For businesses still hesitant to make the leap, Manchester’s success stories stand as an inspiring testament to what’s possible when local ambition meets global opportunity. 

Illegal vapes seized as city centre trader ordered to shut up shop

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A Piccadilly trader has been ordered to close their doors after being linked to the illegal sale of vapes to children.

On Tuesday, Manchester City Council’s application to impose a Closure Order on Matadar News and Souvenirs, in Piccadilly, was granted by Manchester and Salford Magistrates’ Court.

This was the result of investigations carried out by the council and Greater Manchester Police into the alleged sale of illegal vapes and nicotine products from the store, including sale of nicotine products to children.

Earlier this year, on August 27, a significant number of illicit products were removed from the store by council officers following an inspection. This included 1,642 vapes, 146 cigarettes and a number of suspected counterfeit items.

Trading standards officers were initially refused entry to a locked room to the rear of the shop. It took the discovery of a four-digit code by accompanying GMP officers to gain entry where eventually, a large number of illegal vapes were found. It was during this time that officers were subjected to verbal abuse by a male staff member when carrying out their work.

During a previous inspection in November 2022, Trading Standards seized a further 679 non-compliant vapes.

It was also in 2022 when nicotine products were sold to a 14-year-old who entered the store to carry out a test purchase.

As a result of this Closure Order, the shop will be forced to remain closed for eight weeks. Only a specified director of the company owning the freehold of the premises, the manager of Matadar News, council officers and members of the emergency services will be allowed to legally enter the premises during this period.

Garry Bridges, deputy leader of Manchester City Council, said: “The sale of illegal vapes or tobacco products is not an underground trade, as we have seen with this case – these items can be found next to one of the busiest public spaces in Manchester.

“However, now the tens of thousands who pass through this area every day can see for themselves that action has been taken, and the supply and sale of illegal products will not be tolerated.”

Inspector Kam Hare, from GMP’s City Centre Neighbourhood Policing Team, said: “The illegal supply of vapes continues to be a top priority for us in Manchester.

“Through our many interactions with young people in the city centre, many are regularly in possession of non-compliant vapes, and the sale of nicotine products to children is completely unacceptable.

“Closing premises which sell illicit vapes is a great step towards ensuring the safety of our most vulnerable and we are committed to working closely with our partners at the Council to do all we can to safeguard young people.”

Rogue companies receive fines totalling £290,000 for making millions of nuisance calls

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The Information Commissioner’s Office (ICO) has fined two Greater Manchester companies a total of £290,000 after finding they made numerous nuisance phone calls to people.
Those people had opted out of receiving marketing calls  but attempts were still being made to sell them life insurance and debt management solutions.
Bolton-based Breathe Services Ltd was fined £170,000 for making over 4 million unlawful direct marketing call, while Money Bubble Ltd in Oldham, was fined £120,000 for making over 168,000 unlawful calls.
Breathe Services Ltd (BSL), a debt advice company, first came to the attention of the ICO as part of a wider investigation into complaints received about unsolicited phone calls to potentially vulnerable individuals.
In a failed attempt to hide their real identity, BSL was found to have spoofed its outbound phone number by presenting over 1,000 different telephone numbers on calls. In March 2023 the ICO carried out a search at BSL’s office in Bolton, seizing evidence including documents and electronic devices.
The ICO’s extensive investigation revealed that between March – July 2022 and October – December 2022, BSL bombarded people with 4,376,037 unsolicited direct marketing calls to numbers that had been registered with the Telephone Preference Service (TPS). This resulted in 58 complaints to the TPS and a further 193 complaints to the ICO.
The types of complaints received stated:
  • “[They] kept saying they can help with my debt. I advised them I keep receiving calls and it’s making me feel suicidal […] I receive these calls from the same company every single day, sometimes three or four times a day.”
  • “I’ve asked the company every day for three weeks to remove my number […] and they still call every day! I am disabled and suffer with extreme anxiety and they will not leave me alone after weeks of begging!”
  • “As I am a university student this impacts my education and most recently, they phoned me over five times during an exam leading to my paper being voided and more pressure and stress.”

During the ICO investigation, BSL was found to have deliberately concealed its actions and ceased to co-operate with the ICO.

During the same wider investigation into unsolicited marketing calls, a second company was identified: Money Bubble Ltd (MBL), a financial advice company.

It was found that between October – November 2022, the company made 168,852 spam calls resulting in several further complaints being made to the ICO and TPS. MBL did not provide evidence that anyone whose number had been called had consented to receiving calls from the company. The ICO issued a £120,000 fine.

Both companies have also been issued with an Enforcement Notice.

Andy Curry, interim director of investigations at the ICO, said: “This is appalling behaviour by both companies, causing people distress, upset and anxiety. People registering with the Telephone Preference Service do so specifically to avoid these types of calls. I hope the fines that have been issued demonstrate that we will take action against rogue companies.

“A reputable company knows its legal obligations, accesses support and guidance from the ICO, and respects the role of the TPS and those who sign up to it. Both Breathe Services and Money Bubble ignored the measures which are in place to protect people’s privacy, showing complete disregard to all those that registered with the TPS.

“The enforcement action we have taken should act as a warning to any other organisation considering operating in a similar way.”

It is unlawful for an organisation to make marketing calls to any phone number registered with the TPS, unless the owner has given consent.

People are reminded to register with the TPS should they want to opt out of unsolicited sales and marketing calls. They can also make a complaint to the ICO if they feel their information has been mishandled or have received spam messages or calls.

Archaeological dig all set to showcase historic Prestwich fire station

An historic fire station in Prestwich is about to be unearthed in an archaeological dig.

The excavation of Fairfax Road fire station will be led by archaeology and heritage consultancy Civic Heritage on behalf of Chroma Consulting UK Ltd, as part of the regeneration project to sustainably transform Prestwich Village, led by national placemaker Muse and Bury Council.

The community is invited to the public open day from 11am until 3.30pm, following the excavation, to view the site and learn about its history, with talks given by Ollie Cook, director at Civic Heritage.

Currently hidden beneath a carpark to the east of Prestwich town centre, the fire station is thought to have been built in the 1890s. The station consisted of three groups of buildings arranged around a central courtyard. Some of the buildings are believed to have been used as stabling horses and others to store hose carts, an early form of fire brigade equipment.

Records suggest it was operational until the 1940s when all fire brigades were nationalised during the Second World War, before being demolished in the 1980s.

The fire station holds special cultural significance locally, having appeared on the cover of Prestwich post-punk group The Fall’s record, ‘how I wrote “Elastic Man”’.

The excavation aims to add more detail to the internal layout of the buildings, with the team attempting to identify what each building was used for. Civic Heritage’s team will carefully expose and map the walls within the site, which forms part of Muse and Bury Council’s £100m regeneration plans to transform Prestwich into one of the best places to live in the North West.

The proposals include creating new spaces to help people and businesses to thrive, with a mix of high-quality homes and family-friendly spaces, as well as a new community hub that promotes health and wellbeing.

Ollie Cook, director at Civic Heritage, said: “Fairfax Road fire station was established in the 1890s, at a point when the town had expanded significantly. The services the fire brigade provided were fundamentally important to the town’s growing population. The station buildings were largely functional, but were not without architectural ornamentation and the buildings fronting Fairfax Road demonstrate this, clearly embodying a sense of civic pride.

“Our rediscovery of Prestwich’s lost fire station is a real breakthrough for the community and an opportunity to learn more about the town’s past way of life, as well as an exciting find in Muse’s regeneration of Prestwich Village. We look forward to working meticulously to uncover the site, sharing it with local people and preserving its story for future generations.”

Bob Bonner, curator at the Fireground Museum, added: “Civic Heritage has made a fascinating discovery of huge historical value for the region’s fire service. While historical records are limited, old photos show it was typical of a fire station built by local authorities in the late 1800s to house a hose cart and was it likely the home of the fire Chief. Sites like this are rare, and it’s fantastic we have been given an opportunity to revisit its past and share it with the local community.”

Richard Kelly, project director at Muse, said: “Having received planning approval for the regeneration of Prestwich Village earlier this year, we’re now making preparations to begin the construction of the travel hub. As part of this process, we have unearthed the former fire station, which is very exciting.”

Image credit: Bob Bonner

Saving Money and Reducing Waste for London Businesses

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Efficiency and profitability depend on properly maintained equipment for London businesses. Be Cool Refrigeration & Air Conditioning offers Planned Preventative Maintenance (PPM) for air conditioning systems and commercial refrigeration equipment, helping businesses cut costs, reduce waste, and prevent disruptions.

Benefits for London Businesses with Tangible Savings
  1. Significant Cost Savings
    • Energy Bills: Regular maintenance improves system efficiency, lowering energy consumption. Businesses can save up to £1,500 quarterly and over £6,000 annually on electricity bills by preventing inefficiencies in air conditioning and refrigeration systems.
    • Emergency Repairs: Avoid unexpected breakdowns that can cost between £300-£1,000 per incident. Regular servicing drastically reduces the need for these costly call-outs.
  2. Lower Food Waste
    • Food Spoilage Costs: Poor refrigeration can lead to temperature fluctuations, causing perishable goods to spoil. For a typical London restaurant or retailer, this can mean losing £2,000–£5,000 annually in wasted stock. Our maintenance can reduce food waste by up to 40%, potentially saving businesses £800–£2,000 annually.
  3. Improved Operational Efficiency
    • Avoided Downtime: A broken cold room or air conditioning system can disrupt business operations, leading to loss of sales and dissatisfied customers. Preventative maintenance reduces downtime, which can save businesses £500–£1,500 per incident in lost revenue, depending on the scale of the disruption.
  4. Extended Equipment Lifespan
    • Replacement Costs: Well-maintained systems last longer, reducing the need for premature replacements. A new air conditioning unit can cost £3,000–£10,000, while a cold room can cost upwards of £5,000–£20,000. By extending the lifespan of your equipment by 3–5 years, you can delay these expenses and save significantly.
  5. Compliance with Industry Standards
    • Avoiding Fines: Faulty systems that fail to meet health, safety, or environmental standards can lead to fines of £1,000–£10,000, depending on the violation. Regular maintenance ensures compliance, saving you from costly penalties and legal complications.
  6. Environmental Benefits
    • Energy Efficiency Savings: Efficient systems reduce energy usage by up to 20%, lowering your monthly energy bills by £100–£300, depending on system size and usage.
    • Refrigerant Management: Preventing leaks of harmful refrigerants can save businesses from additional environmental levies or repair costs, typically ranging from £200–£500 per incident.
  7. Tailored Support
    • Optimised Costs: By focusing on the systems your business uses most, you avoid unnecessary service costs. For example, servicing a single air conditioning unit typically costs £100–£150, while maintaining a large cold room costs around £300–£500. Our customised plans ensure you only pay for what you need, offering savings of £500–£1,000 annually compared to generic maintenance packages.
  8. Enhanced Customer and Staff Experience
    • Customer Retention and Sales: A comfortable environment boosts customer satisfaction and loyalty. Restaurants, for instance, can increase repeat business by 10–15%, translating to additional revenue of £1,000–£3,000 annually.
    • Employee Productivity: Studies show that comfortable workplace conditions improve productivity by up to 10%, potentially saving businesses £2,000–£5,000 annually in increased efficiency and reduced absenteeism.
Our PPM contracts provide measurable savings, ensuring your air conditioning and refrigeration systems operate smoothly while cutting costs and improving operational efficiency. Contact us today to find out how we can help your business thrive!
We provide regular servicing for all types of air conditioning systems, including:
  • Split systems
  • Multi-split systems
  • VRV/VRF systems
  • Ducted air conditioning

By keeping your cooling systems running efficiently, we ensure a comfortable environment for your staff and customers, while reducing energy consumption and costly repairs.

Our PPM contracts cover essential refrigeration equipment for businesses in hospitality, retail, and other industries, including:
  • Fridges
  • Freezers
  • Cold rooms
  • Cellar coolers
  • Ice machines
Proper maintenance of these units reduces the risk of breakdowns, extends the lifespan of equipment, and significantly cuts down on food waste.
Why Choose Us?

London businesses trust us for our expertise in air conditioning and refrigeration maintenance. Our tailored PPM contracts are designed to suit your specific needs, so you only pay for what benefits your business (30-day payment plan options).

Stay ahead of equipment issues and build a more efficient, sustainable operation. Contact us today to learn how our PPM contracts can support your business.

Contact Details
Be Cool Refrigeration & Air Conditioning
[email protected]0203 488 1889
https://becoolrefrigeration.co.uk/
Let’s help your business thrive with reliable, cost-effective maintenance!

Legendary $1.5M Macallan 1926 Explored by The Whiskey Wash

The Whiskey Wash is excited to unveil an exclusive feature on the iconic Macallan 1926 60-Year-Old, famously sold for $1.5 million at auction. Written by acclaimed whisky writer Ben Odgers, this in-depth article examines the bottle’s legacy, artistry, and cultural relevance. Central to the story is an exclusive interview with Michael Dillon, the Irish artist whose hand-painted label turned the whisky into a masterpiece of collectable art.

Read the full exclusive story on The Whiskey Wash here.

Dillon’s creation, inspired by Scottish heritage and the natural beauty of the Highlands, immortalised the Macallan 1926 as a symbol of unparalleled luxury and craftsmanship. For the first time, Dillon provides a personal account of his creative process and reflects on the bottle’s lasting impact.

The feature explores the Macallan 1926’s position as a benchmark in the world of collectable spirits, highlighting its record-breaking auction in 2018 and its continued status as a cultural icon.

Ben Odgers, founder of Spirits Sourcery and a specialist in rare wines and spirits, traces the Macallan 1926’s journey from its creation to its legendary sale, offering insights into its investment appeal within the broader collectables market.

Key Highlights of the Feature:

  • A one-of-a-kind interview with Michael Dillon about the iconic label.
  • An exploration of the Macallan 1926’s history and cultural impact.
  • Insights into its value and place in the collectables market.

The Whiskey Wash affirms its position as a trusted authority in whisky journalism with this exclusive feature.

Read the full article here.

Leopoldo Alejandro Betancourt López offers insights into Africa’s role in the future of renewable energy

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Renewable energy is transforming Africa’s energy landscape, with the continent positioned to become a leader in this sector due to its abundant natural resources and growing electricity demand. Leopoldo Alejandro Betancourt López, a prominent entrepreneur and investor, emphasises Africa’s crucial role in the global renewable energy sector, including the continent’s potential to provide an example of how to grow economically while conserving the environment.

Leopoldo Alejandro Betancourt López addresses this issue in a recent blog post, ‘Africa Gives Us Lessons on Harnessing Energy.’ Betancourt López highlights how Africa’s innovative approaches to renewable energy can provide valuable lessons for the rest of the world.

“Africa has an opportunity today, before energy development plans are completed, to ensure that new energy infrastructure is largely renewable,” Betancourt López wrote. He added that this proactive approach allows Africa to avoid the pitfalls of fossil fuel dependency and build a sustainable energy future from the ground up.

Challenges and opportunities in African energy infrastructure

 Africa faces significant challenges in its energy infrastructure. Currently, 60% of the population lacks access to electricity, and in some countries, 75% of people do not have access to clean water, according to Leopoldo Alejandro Betancourt López. This presents both a challenge and an opportunity.

While the lack of these services is a dire situation, it also means that Africa can adopt the latest renewable energy technologies without the need to retrofit or replace outdated systems.

 “This situation is both a huge challenge and an opportunity, as there is no basic structure,” Betancourt López wrote. “In addition, it is estimated that the continent’s population will double by the middle of this century, so the demand for food and water will increase and energy production will have to expand rapidly to maintain this level of economic growth and lift more people out of poverty.”

Leopoldo Alejandro Betancourt López noted that support for business development in Africa is a key to the success of plans by African governments and leaders to “develop strategies that boost economic growth and energy use while conserving natural capital and biodiversity.”

African countries can implement modern, efficient, and sustainable energy solutions tailored to their specific needs and conditions. The continent’s rapidly growing population and economic development necessitate a swift and strategic expansion of energy production.

 Commitment to low-carbon renewable energy

 Africa’s commitment to low-carbon renewable energy is evident in its energy policies and projects. Many African countries focus on solar, wind, and hydroelectric power to meet their energy needs while minimising environmental impact. Leopoldo Alejandro Betancourt López highlights the significance of this commitment, writing, “Much of Africa’s energy needs can be met through the development of low-carbon renewable energy.”

Successful renewable energy projects in Africa serve as models for sustainable development. For example, Kenya’s extensive use of geothermal energy and Morocco’s Noor Ouarzazate Solar Complex demonstrate the potential of renewable energy to drive economic growth and reduce carbon emissions. These projects don’t just provide clean energy; they also create jobs and stimulate local economies.

 Harnessing hydropower potential

 Hydropower plays a crucial role in Africa’s renewable energy mix. However, it is essential to balance energy production with environmental conservation. Leopoldo Alejandro Betancourt López discusses the importance of planning and managing hydropower projects at the system scale to minimise negative impacts. He noted, “By planning and managing system-scale hydropower projects, these negative impacts can be reduced.”

 The “hydropower by design” approach, implemented by organisations like The Nature Conservancy, ensures that hydropower projects are environmentally and socially sustainable. This approach involves comprehensive planning that considers the entire river basin, optimising water management for energy production, ecosystem health, and community needs.

 Betting on distribution microgrids

 One of the most promising solutions for Africa’s energy challenges is the development of distribution microgrids. These decentralized energy systems use renewable sources like solar and wind to provide reliable electricity to remote and underserved areas. Leopoldo Alejandro Betancourt López highlights the benefits of microgrids, stating, “Energies such as solar and wind can be a solution to the difficulties of creating a distribution network.”

 Microgrids offer a practical and scalable solution to the problem of unreliable or nonexistent grid infrastructure in many parts of Africa. Projects like the minigrid initiatives in Nigeria and Tanzania are successfully providing electricity to rural communities, improving quality of life and economic opportunities.

 International support and strategic planning

Achieving sustainable energy development in Africa requires a collaborative effort involving local governments, international organizations, and private sector partners. Leopoldo Alejandro Betancourt López noted that international support in the form of financing, technology transfer, and capacity building is crucial for the success of renewable energy projects in Africa.

Multinational companies, local entrepreneurs, and supranational entities must work together to mobilize the necessary resources and expertise, Betancourt López said. By fostering a collaborative approach, Africa can set priorities and implement effective solutions to meet its energy needs and drive sustainable development.

Leopoldo Alejandro Betancourt López’s insights into Africa’s renewable energy landscape highlight the continent’s potential to lead the way in sustainable energy development. Through innovative projects, strategic planning, and international collaboration, Africa is poised to teach the world valuable lessons on harnessing renewable energy for a brighter future.

Can Bury regain its prestigious ‘favourite market’ title?

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There are just two days left to cast your vote – but will you help Bury Market regain its title of Britain’s Favourite Market?

Every year, the national markets’ association NABMA ask operators, traders and the public to nominate their favourite market for the Great British Market of the Year Awards.

Voting is open on the NABMA website until midnight on December 13 and you can vote here: https://nabma.com/MyFavouriteMarket2025/

A shortlist of the top markets will be created based on public votes, and the nominations will then be considered by a Great British Market Awards judging panel.

Bury Market has previously been voted Market of the year in 2006, 2009, 2012 and 2015, and Britain’s Favourite Market 2019 and 2022.

Located close by the Metro Station and next door to the Mill Gate Shopping Centre, Bury Market is fully accessible for disabled visitors, with free coach parking close by.

There are more than 200 unique stalls to explore on Bury Market, across a Market Hall, Open Market, Fish & Meat Hall and Market Parade.

Lifeline dementia choir takes to Cathedral stage to raise vital funds

Choirs that provide a musical lifeline for those with dementia and their carers will perform a Christmas concert at Manchester Cathedral this weekend.

Charity Together Dementia Support (TDS) will stage the festive extravaganza to raise funds for its vital work for people living with dementia across Greater Manchester.

The event at 2pm-4pm on Sunday, December 15, will feature the charity’s gospel choir Together in Song and The Choir That Can, both of which feature those supported by the charity.

They will be joined by soprano Nicola Mills, the Crumpsall Concert Band and Button Lane Primary School Choir for Christmas songs and family fun.

Carer Norma Stewart, from Stretford, will be in the audience to watch her 81-year-old mum, Hope Stewart, perform with the gospel choir. The family has been supported by TDS since 2019, a year after Hope’s diagnosis, and described the charity as “a lifeline”.

Norma said: “My mum loves music and singing and can remember the lyrics to songs even now – when she’s on stage she’s confident and feels at home, and it’s lovely to see her smiling and dancing around.

“TDS picks her up from home and drops her off after rehearsals, which is a lifeline for her and for us who care for her because we know she’s being looked after and doing something she loves. She also used to play badminton so TDS arranges for her to play table tennis, which is amazing.”

The charity, which people can be referred to or refer themselves to, offers activities and support for those with dementia as well as support for their carers, who can often find their situation a lonely place.

Norma added: “Carers are often forgotten about, but they’re affected by dementia too. There are social events for carers so we can talk to other people going through the same thing, which is really useful.

“The charity isn’t about finding a cure but finding day-to-day solutions and giving hope to people affected by dementia.”

It’s the second time TDS has organised a Christmas concert and tickets are priced at £15 for adults and £3 for under 16s.

Fundraiser Miranda Kaunang got involved with the charity through her mum, who suffered with dementia.

She said: “TDS is all about ‘life beyond 9am’ – when everyone is up and dressed, what do we do now to stop people from spending time doing nothing, deteriorating.

“The charity is vital to Greater Manchester and concerts like this allow us to continue to provide these amazing services to people who would have no support otherwise. The choirs are so inspiring and we can’t wait to see everyone take to the stage on Sunday.”

For tickets, visit: https://www.togetherdementiasupport.org/event-details/christmas-at-the-cathedral-1

Little Hulton neighbourhood police team spreads festive cheer

Neighbourhood officers from Little Hulton have been spreading the festive cheer by sourcing gifts for people in need this year.

In total, they’ve gathered 200 Christmas packages which they will deliver throughout December.

They will also be visiting care homes and vulnerable victims of crime in the area to host Christmas dinners, providing a friendly face and a hot meal.

This week, officers chipped in to help the dedicated staff prepare and serve food, before joining in with a range of festive activities with all in attendance.

Sergeant Helen Matthews from the Little Hulton neighbourhood team said: “Christmas can often be a lonely time of year for some people in our community, so it is important for us to do all we can to try and change this.

“It was a pleasure for my team to be able to deliver these gifts and join local residents for a Christmas dinner. It was a great way for us to reach out to different parts of the community and build stronger connections with people we might not otherwise come into contact with.

“Ultimately, this is what neighbourhood policing is all about, so it was time well spent for the team, and I hope we managed to make a difference to their day.”