Campfire, the Social Media Marketing Agency, welcomes three new hires to the business to work on global TikTok campaigns, expanding paid social plans and increasing influencer scope.
Sophie Angell, previously of The Hut Group, joins as Account Director taking charge of key accounts such as The INKEY List, Missguided and Myprotein as well as overseeing the accounts team and driving further new business.
Alex Ighalo joins the agency from Mediacom and Custard Digital as Account Manager, coming on board to manage all SMB clients with the focus of expanding the category even further.
Chloe Millward who was Influencer Executive for Bella Design & Marketing will be responsible for handling all influencer relationships for new and potential clients, with particular focus on the global TikTok campaign for The INKEY List.
Joe Gradwell, CEO, says: “Both Alex (CCO) and I are absolutely thrilled to witness the expansion of the agency; we pride ourselves on the talent in our team and their capabilities. It’s also particularly exciting watching our growth continue during what we would have anticipated a difficult period due to the current climate.”
Alex Brown, CCO, adds “Getting the right people with the right knowledge and experience is so important in a young company like ours. They’re the people that help lay the foundations for your business and culture. We’re incredibly excited to have people join that have such an extensive wealth of knowledge and experience in different facets of our industry, sharing the same vision as Joe and I.”
Campfire stated a previous revenue target of £400,000 at the beginning of 2020 which the agency surpassed by May. Due to expansion, the team have now challenged themselves by almost doubling its target to £1,000,000 with further hires on the agenda.
