Manchester based PR and comms agency, Refresh, has been selected by Alsico to uncover the UK’s uniform requirements in 2023 and officially introduce its latest innovative new fabric. The partnership marks the beginning of a national campaign to highlight evolving user requirements, amplify brand awareness and support Alsico’s ambitious sector growth plans for 2023.
Alsico was founded in 1934 in Belgium and has since grown to become one of Europe’s largest workwear providers, responsible for despatching over 18 million garments a year. The brand’s UK operations were established in its Preston headquarters in 2007, implemented to welcome a new approach to workplace clothing for large sectors in the UK including laundry, healthcare and manufacturing – to name a few.
In recent years, having spotted a gap in the market for a fabric that is not only fit for purpose across all sectors but also comfortable, modern and with sustainability in mind. Alsico has designed and developed a new fabric which is primed to launch a number of collections this year, starting to offer sustainable innovation to the UK and beyond.
Refresh was selected to support the UK team with both their project to gain market insight into target sectors, and also the much-anticipated clothing launches, in addition to the wider growth strategy for the year, due to the agency’s specialist knowledge in e-commerce businesses and extensive industry connections.
Laura Mashiter, managing director at Refresh commented: “From our very first conversation with the team, we understood the care and attention that they have dedicated to workwear innovation, and we could feel the excitement within the business for the upcoming launches.
“Alsico is a great addition to our diverse and expanding client roster. We now look forward to collaborating on a nationwide research piece, and showcasing the incredible work conducted by the team to bring a transformative fabric to multiple industries this year.
“At Refresh, we have a highly experienced team who love helping brands to increase brand awareness and connect with the right people – and now we are preparing to uncover the best kept secret in workwear!”
Greg Houlston, general manager at Alsico, added: “We are really proud of our innovative workwear fabric and are excited to share it with industries across the globe. There are so many workers that will benefit from our latest innovation and we are delighted to be working with a fellow North-West business, Refresh, to kick off the 2023 campaign and support our wider growth plans for the year.
To find out more about Refresh, visit www.refreshpr.co.uk
