The EU Rice Campaign celebrated the superior quality and sustainability of European rice with an exclusive PR event held in Central London, drawing media figures, influencers, and food industry experts.
The showcase provided an immersive look at the unique story of European rice, focusing on its sustainable cultivation and versatility in global cuisine. Guests enjoyed live culinary demonstrations, samplings of bespoke dishes, and engaging narratives highlighting the heritage and innovation behind EU-grown rice.
Participants left the event with a greater appreciation of European rice’s exceptional qualities and its adaptability in a wide range of culinary styles, paving the way for strengthened connections within the UK food market.
For further details, visit www.europeanrice.eu.
The EU Rice Campaign is co-funded by the European Union and aims to promote the production, quality, and sustainability of European rice. By connecting with global markets, the campaign seeks to showcase European rice as a premium choice for consumers and industry professionals alike.
This material is funded by the European Union. The views expressed are those of the author(s) and do not necessarily reflect those of the EU or the European Research Executive Agency (REA).
The views expressed are those of the author(s) and do not necessarily reflect those of the EU or the European Research Executive Agency (REA).
